Savvy eCommerce and online marketers know it’s time to start planning for the holiday eCommerce rush.
With the holiday season quickly approaching, a shared holiday promotion calendar is the best way to get all of your staff on board and on the same page as you dive into holiday eCommerce marketing.
A Forrester Research study earlier this year reported that the eCommerce industry is steadily growing, faster than expected. A previous report from 2010 didn’t expect the industry to top $300 billion until 2017. Yet, by the end of this year, the industry is projected to reach nearly $334 billion in consumer spend.
With nearly half of shoppers taking care of their holiday shopping online, September is the perfect month to start your holiday eCommerce planning. In this article, we’re going to talk about how to create a shared holiday promotion calendar.
Arrange to Share
Promoting your business for the holidays is a huge task. When you factor in email, social media, pay per click, content creation and blog writing, you’ve got a big work flow to put together and manage. The best way to execute your holiday promotions is with a shared calendar.
Tech analysts predicted that mobile Internet usage would overtake desktop usage by 2014. We’re well past that tipping point now as shown in a July 2015 study.
This study’s year to-date data shows a consolidation with mobile digital media time in the United States significantly higher at 51% compared to desktop usage at 42%.
What does this mean for your eCommerce business? In the simplest turns, if you’re not reaching your audience effectively on their smartphones and providing a good user experience, you’ll miss out on business.
A Shopify study shows us that mobile traffic to eCommerce sites is at more than 50%, while desktop traffic to eCommerce sites sits just below mobile traffic. Shopify says mobile traffic is now the “default” way people shop eCommerce stores.
Let’s explore eCommerce industry stats for mobile and mobile marketing. We’ll review studies and make a case for the importance of a mobile-friendly eCommerce site.
Why the Rise in Mobile Traffic to eCommerce Sites?
Mobile phone traffic to eCommerce websites has increased exponentially in the last few years. According to a Shopify study, when they looked at more than 100,000 eCommerce stores, they saw 50.3% of traffic coming from mobile (40.3% phones/10% tablets) and just 49.7% from computers.
This study exemplifies the importance of mobile. It demands we talk about what is working on mobile today for eCommerce websites.
Let’s talk about design and development strategy as well as some unique marketing strategies for mobile users.
Responsive Web Design
We’ve talked about mobile conversion rates before and how important it is that your eCommerce website be responsive and mobile-friendly. (see my note at bottom of post about mobile testing). A responsive website changes size and adjusts to the users screen size. This is so important to the success of your eCommerce experience.
Have you ever been in a meeting when everyone started throwing around acronyms? It gets a little confusing. Since many of these acronyms are either interchangeable or similar, that makes it even harder to follow. Let’s try to decode some of the most notorious marketing acronyms.