9 Copywriting Tips and Techniques For eCommerce Product Pages

Copywriting Tips for ECommerceWhat should I say? How much should I say? How much is too much? Or, for that matter, too little? Who’s my audience? Will they understand what I’ve written? What format works best?

But, wait, I’m not a creative writer! Help!

If you’ve ever muttered these questions to yourself while pouring over your eCommerce product descriptions, than this article is for you. If you’re struggling to write copy that converts, this post is also for you.

Let’s discuss 10 copywriting tips and techniques for eCommerce product pages.

Your job is to create a vivid picture in the shopper’s mind. Your picture must be tantalizing and clear, so much so that the shopper imagines holding the product and using it.

Take a step into the multi-faceted world of creating writing. You are equal parts prose writer (vivid descriptions) and journalist (just the facts, please). A combination of the two creates winning product pages that convert.

Tip #1: Go Back to the Five Ws

You remember these, right? Many of us were taught way back in grade school to use the five Ws when writing or describing something. It’s also a trick of the astute eCommerce writer. Let’s use these five Ws to craft persuasive product descriptions. Continue reading “9 Copywriting Tips and Techniques For eCommerce Product Pages”

Grow Revenue Forever: Get a Solid Landing Page Optimization Process

Big results are great. You can point to them and say, “That’s what we do, son. We earn money.” But do you know what’s better than a great test? A solid landing page optimization process.

sexy science optimization process
Optimization Testing: The sexy science

An optimization process is not as sexy as an A/B test, but it always increases results over time. A test only increases results once. How’s that for sexy?

The marketing team at Firstmark Credit Union knows this well. The bank has 11 branches around San Antonio, and its

marketing team went on a full-bore testing rampage last year. The team earned:

  • 250% increase in average email conversion rates in 11 months
  • 6.9% conversion rate on a recent direct mail campaign that leveraged insights from online tests

“There has been a continuous increase in response rate and converted sales throughout everything we’re doing,” said Fred Hagerman, CMO at Firstmark. “It’s a result of the process.”

We sat down with Hagerman and Mitchell Shaw, Senior Marketing Analyst at Firstmark, to understand how they set up an optimization process that never stops earning results. Continue reading “Grow Revenue Forever: Get a Solid Landing Page Optimization Process”