Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming?
Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.
We look at making marketing analytics simple and easy to understand so it’s something you want to do, not grudgingly have to do.
Traffic, traffic, traffic. While you may spend your commute avoiding roads filled with harried drivers, you need to spend your working hours knee deep in traffic.
Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season.
If you’re like many eCommerce retailers, you may have a terrific website, but you’re most likely not using it to its full potential to drive sales and revenue. In this article we’re going to tell you how to drive more eCommerce sales by doing five things.
According to emarkete.com, this holiday season is expected to be quite strong in the United States. They predict that during the months of November and December, revenues will reach $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year and the highest since the 6.3% rise in 2011.
They also predict eCommerce will hit 9% of total retail sales this season, or $79.40 billion which is up from 8.3% share last year.
With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things.
#1: Use Re-targeting
Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after it has left your website.
Ideas are like sparks. Some do nothing. Others light a fire that keeps you warm and happy. And others burn your house down. Some landing page optimization tests can explode in your face.
In marketing, you need to separate the good sparks from the bad. Ideas that are based on opinion and anecdotes are often bad. Ideas that are based on research, metrics and facts are much more likely to be good.
Here’s how you can use testing to keep your butt out of the fire.
Start testing and stop arguing
Here’s a scenario: your colleague wants to divert all of your resources into building a microsite. Why? Because you need it for a campaign next month and that’s what everyone else is doing. Your boss nods.
Red alarms blare in your head:
We’ve never tried this before!
How will we hit this month’s numbers?!
Have I updated my resume?
This is when you should condemn your colleague as a fool – just kidding! People with ideas are brave, so don’t attack them. Arguing doesn’t accomplish anything.