Boost your Christmas conversions by 10.2% with a simple JavaScript trick (code included)

Hot off the conversion press and just-in-time for Christmas.

Last year we posted about our Merry Christmas v. Happy Holidays test we ran for one of our clients. This year we decided to some landing page optimization tests with variations of the Christmas theme.

If you’ve followed our blog before, you know that creating a sense of urgency for your users to act usually increases conversions. Since we practice what we preach, we decided to run a headline on one of our client’s websites doing just that. We tested a headline that reminds them how near Christmas is. We came up with 2 variations of this headline: one that just states the days, and another that states the days, hours, minutes, and seconds and counts down in real time.

The test:

Here’s the day countdown:

10 days til Christmas.

Here’s the realtime seconds countdown, +10.2% in conversion rate:

9 days, 13:22:03 til Christmas.


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