You probably already know that it costs more to acquire a new customer than it does to keep a current one. That’s why this article is so important.
When you are working to gain new customers, you want to make sure you are maximizing your dollars and doing everything right.
So, to help you be as efficient as possible when trying to attract new customers, we’re going to discuss seven tools to include in your customer acquisition plan.
#1: Set Your Goals
Author and motivational speaker Zig Ziglar said, “A goal properly set is halfway reached.”
Your customer acquisition plan is futile if you haven’t set your goals. It’s like walking in the dark while trying to read.
Your first tool is goal-setting. It will not only shape your customer acquisition plan, but it will also shape the people you hire and the lead generation tactics you set into motion.
Here are some possible goals you might set when it comes to customer acquisition: Continue reading “7 Tools To Include In Your Customer Acquisition Plan”