The digital landscape is immense, and the competition is fierce, so marketing your business through your website is vital to your success. When you concentrate on lead generation through your website, you’ll have more success growing your business.
In today’s article, we look at 7 things you can do to become awesome at lead generation. We’ll highlight some best practices and give you suggestions for moving forward with lead generation.
According to Marketing Charts, 94% of B2B buyers conduct some type of research online before making a purchase. With this many people doing their research online, it is immediately apparent why you need to become a pro at lead generation.
You want to capture those leads right on your landing pages to increase your conversion rate and ultimately your sales.
Why are leads so important? Well, because nothing happens inside your business without leads. You need actual, live people to make your business grow.
Let’s uncover 7 things you can do to become awesome at lead generation.
1. Give Every Page a Purpose
To increase your lead generation, you want each one of your landing pages to have a purpose. Consider the information architecture of your pages.
Before we dive into our seven content marketing campaign ideas that will generate more leads for your business, let’s first talk about the basics of content marketing.
A thorough understanding of the meaning of content marketing is essential before we dive into content marketing campaigns and strategy behind them.
The Definition of Content Marketing
As traditional marketing has fallen by the wayside, it’s left room for content marketing to be a big driver for consumer spending and interaction.
Content marketing involves the creation and sharing of media, and the publishing of content to acquire and retain customers.
The purpose of content marketing is to publish content that is valuable, relevant and consistent. Marketing in the 21st century is more about meeting your customers’ needs than showering them with advertisements. The goal of content marketing is to attract and retain customers.
When we talk about content marketing, it means creating and curating content. Your ultimate goal? Converting leads into paying customers.
To be a successful content marketer, you’ve got to communicate well without “selling.” Gone are the days of the outright sales pitch. You’re trying to subtly convince customers to take advantage of your product or services by giving them information that is valuable.
If you do content marketing right, you’ll have loyal customers for the long haul. Let’s get started. Here are seven content marketing campaign ideas that will generate more leads:
Idea #1: Create Video
The Guardian says video is the future of content marketing. Cisco says that by 2019, “consumer Internet video traffic will be 80% of all consumer Internet traffic, up from 64% in 2014.”
What’s a sales funnel? A sales funnel is a basic term to help identify the sales process. Like a funnel, it is wide at the top, with all sorts of leads, including unqualified prospects. These are people who could benefit from your product or service, who you have never talked to. From there, the process filters down the funnel to end at those who have received your product or service and actually paid you for it. However, many sales funnels have gaps and holes. Let’s address a few common mistakes.
One way you’re probably losing out on sales is simply because of a bad lead generation form. Take a close look at your form. Make sure that you’re not asking for too much information. No one wants to sit and fill out a form for ten minutes. In addition, it’s important that you’re not asking sensitive or information. If you wouldn’t want to give out the information asked on the form, don’t expect others to. Continue reading “4 Great Big Dirty Holes In Your Sales Funnel”