7 Tools To Include In Your Customer Acquisition Plan

7 Tools To Include In Your Customer Acquisition

You probably already know that it costs more to acquire a new customer than it does to keep a current one. That’s why this article is so important.

When you are working to gain new customers, you want to make sure you are maximizing your dollars and doing everything right.

So, to help you be as efficient as possible when trying to attract new customers, we’re going to discuss seven tools to include in your customer acquisition plan.

#1: Set Your Goals

Author and motivational speaker Zig Ziglar said, “A goal properly set is halfway reached.”

Your customer acquisition plan is futile if you haven’t set your goals. It’s like walking in the dark while trying to read.

Your first tool is goal-setting. It will not only shape your customer acquisition plan, but it will also shape the people you hire and the lead generation tactics you set into motion.

Here are some possible goals you might set when it comes to customer acquisition: Continue reading “7 Tools To Include In Your Customer Acquisition Plan”

7 Things You Can Do To Become Awesome At Lead Generation

7 Things You Can Do To Become Awesome At Lead Generation

The digital landscape is immense, and the competition is fierce, so marketing your business through your website is vital to your success. When you concentrate on lead generation through your website, you’ll have more success growing your business.

In today’s article, we look at 7 things you can do to become awesome at lead generation. We’ll highlight some best practices and give you suggestions for moving forward with lead generation.

According to Marketing Charts, 94% of B2B buyers conduct some type of research online before making a purchase. With this many people doing their research online, it is immediately apparent why you need to become a pro at lead generation.

You want to capture those leads right on your landing pages to increase your conversion rate and ultimately your sales.

Why are leads so important? Well, because nothing happens inside your business without leads. You need actual, live people to make your business grow.

Let’s uncover 7 things you can do to become awesome at lead generation.

1. Give Every Page a Purpose

To increase your lead generation, you want each one of your landing pages to have a purpose. Consider the information architecture of your pages.

Continue reading “7 Things You Can Do To Become Awesome At Lead Generation”

7 Content Marketing Campaign Ideas That Will Generate More Leads

7 Content Marketing Campaign Ideas That Will Generate More LeadsBefore we dive into our seven content marketing campaign ideas that will generate more leads for your business, let’s first talk about the basics of content marketing.

A thorough understanding of the meaning of content marketing is essential before we dive into content marketing campaigns and strategy behind them.

The Definition of Content Marketing

As traditional marketing has fallen by the wayside, it’s left room for content marketing to be a big driver for consumer spending and interaction.

Content marketing involves the creation and sharing of media, and the publishing of content to acquire and retain customers.

The purpose of content marketing is to publish content that is valuable, relevant and consistent. Marketing in the 21st century is more about meeting your customers’ needs than showering them with advertisements. The goal of content marketing is to attract and retain customers.

When we talk about content marketing, it means creating and curating content. Your ultimate goal? Converting leads into paying customers.

To be a successful content marketer, you’ve got to communicate well without “selling.” Gone are the days of the outright sales pitch. You’re trying to subtly convince customers to take advantage of your product or services by giving them information that is valuable.

If you do content marketing right, you’ll have loyal customers for the long haul. Let’s get started. Here are seven content marketing campaign ideas that will generate more leads:

Idea #1: Create Video

The Guardian says video is the future of content marketing. Cisco says that by 2019, “consumer Internet video traffic will be 80% of all consumer Internet traffic, up from 64% in 2014.”

Continue reading “7 Content Marketing Campaign Ideas That Will Generate More Leads”

4 Great Big Dirty Holes In Your Sales Funnel

What’s a sales funnel? A sales funnel is a basic term to help identify the sales process. Like a funnel, it is wide at the top, with all sorts of leads, including unqualified prospects. These are people who could benefit from your product or service, who you have never talked to. From there, the process filters down the funnel to end at those who have received your product or service and actually paid you for it. However, many sales funnels have gaps and holes. Let’s address a few common mistakes.

1. Bad Lead Generation Forms


Image via Flickr by Mace Ojala

One way you’re probably losing out on sales is simply because of a bad lead generation form. Take a close look at your form. Make sure that you’re not asking for too much information. No one wants to sit and fill out a form for ten minutes. In addition, it’s important that you’re not asking sensitive or information. If you wouldn’t want to give out the information asked on the form, don’t expect others to. Continue reading “4 Great Big Dirty Holes In Your Sales Funnel”