You have a product or service to sell and you have a website. Now what? Well, now you need to have landing pages. Many new businesses make the fatal mistake of thinking they can save money by creating their own landing page content. Though the upfront cost may be saved, the overall cost can hurt.
The sites mentioned below are all great sites. We do not mean to call them out; they just had the awesome luck of being the first ones we saw that made the mistakes we wanted to point out. Remember, these mistakes are common throughout landing page content creation. We are not bashing these sites – they excel in many areas, however, they could use improvements in the areas mentioned.
Whenever we start a new landing page optimization project we like to start out by checking out all the other sites in the same industry/niche market. It helps us to see what else is out there and gets us inspired to see what the competition is doing (and not doing) these days. This week we focused on form pages for auto loan lead generation campaigns.
We’ve received many requests to make more detailed comments and give example ideas for these landing page inspiration posts. Starting with this post, we’ll break down our landing page optimization reviews into multiple posts. In this series we’ll look at 3 auto loan websites, and will post separately over the next few weeks.
You haven’t made a sale yet!
A big problem with most form pages is that people forget to keep selling their product or service to the customer. Many users will get to a form page and say “ah-yeesh, guhhhhh, see-ya, wouldn’t wanna be ya!” and bounce. You can help prevent this by continuing your sales pitch from your landing page. The form page is a great place to use customer testimonials and well-known trust logos such as McAfee, as well as what’ll THEY will get (Benefits).
Whenever we start a new landing page optimization project we like to start out by seeing what else is out there to help us get inspired and to see what the competition is doing (and not doing) these days. This week we focused on landing pages for iPhone app download pages.
For our landing page inspiration blog posts, we like to run though and point-out the good “best practices” on the pages, as well as highlight some of the elements that we would recommend testing.
Please use the comment area below to post some critiques and questions. Please add your thoughts on elements that should be pointed out on the pages. Often times, there are more gold nuggets there to find.
To see our comments, just rollover the images and our good/try notes will popup.
In this new section we’ll run through high-traffic mortgage page design practices examples that we like, and highlight the the elements we believe are good practice, and also some items that we would try differently.
Please use the comment area below to post some critiques and questions, and to post design thoughts of your own.