Is it time to light a fire on your website? Are you looking to increase your online business and lead generation?
In this article, we’re going to take a look at some advanced tips for lead conversion.
Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse.
This might be on a landing page or a blog post. You direct your visitors to a form on the page by engaging them with valuable content and showing them your products or services are the solution to their problem.
Lead generation is a business that involves constant testing and fine-tuning. To get you working on the right path, we’ve put together some advanced strategies for you.
Here are six ways to optimize your leads and drive your business online.
#1: Look at What You’re Doing Now
It’s hard to move forward if you don’t know where you stand right now. How can you track your success if you don’t know what’s working now or where you need to revise your tactics?
You want to take a long hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward.
Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward.
You want to pay the most attention to your conversion rates as this is the number you want to improve upon. This is where you’ll optimize to drive your business.
You’ve heard the saying, “You’ve got to leap before you fly.” This is certainly true when it comes to crafting a call to action (CTA) on your landing page.
Consider the analogy. The “leap” is the call to action sending your visitor “flying” to your desired target.
While creating the perfect CTA may sound challenging, we’ve put together seven ways you can build an irresistible CTA on your landing page.
With our seven tips, you’ll soon have people leaping to your target. First, let’s define the CTA.
Defining the Call to Action
The call to action on your page is usually a button with text that prompts your website visitor to take a specific, immediate action. You might see text that says buy now, download today, get a free quote and more.
An effective CTA has three main parts. The first part is the CTA must include an offer that is appealing to your target market.
If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your great products.
Once you understand your goals, it’s time to make them happen. In this article, we’re going to discuss four ways to squeeze more profit out of your website.
#1: Offer Free Shipping
Yes, we’re suggesting you will squeeze more profit out of your website if you give something away. Yes, you’re going to need to do a bit of testing, but this one is almost a “must have”. Why? Because Amazon has practically made it “required” in the minds of your visitors to get FREE shipping. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink?
Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.
“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.
Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.
When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.
In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.
Consumers Mostly Ignore Stock Photos
Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.
Did you know that all landing pages are web pages, but not all web pages are landing pages?
If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we discuss seven landing page musts to increase your conversion rates. A landing page:
Exists to persuade your customer to take an action.
Captures your web visitor’s information. This is the conversion event that ultimately leads to conversion rate optimization.
Has a form on it.
Focuses on one action.
The most important part of your landing page is the form that exists on it. The landing page form has one purpose, and that is for your web visitor to give you information about themselves (contact info) so you can give them something in return.
That something in return could be a subscription to your email list or blog, a whitepaper, a manual or the ability to purchase from your website.
Increasing your conversion rate is vital to the success of your business, and your landing pages are the tool for success.
In this article, we are discussing seven landing page musts to increase your conversion rates. You’ll find tips and pointers to help you optimize your pages.
#1: A Cohesive Campaign
Let’s assume you are using email, social media or paid advertising to encourage users to visit your landing page. That means you already have an image and text that you are using in your advertising campaign.