We live in a politically correct society today. So, does that ever have you wondering about your copy and your headlines? Do you ever wonder if your text is off-putting to people or just what the fuss is all about?
In this article, let’s look at Merry Christmas versus Happy Holidays in your headlines and ask, “Does it matter?”
First, we’re going to tell you upfront that this is ultimately your decision. You know your target audience best, and if you don’t, you should.
Is it time to light a fire on your website? Are you looking to increase your online business and lead generation?
In this article, we’re going to take a look at some advanced tips for lead conversion.
Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse.
This might be on a landing page or a blog post. You direct your visitors to a form on the page by engaging them with valuable content and showing them your products or services are the solution to their problem.
Lead generation is a business that involves constant testing and fine-tuning. To get you working on the right path, we’ve put together some advanced strategies for you.
Here are six ways to optimize your leads and drive your business online.
#1: Look at What You’re Doing Now
It’s hard to move forward if you don’t know where you stand right now. How can you track your success if you don’t know what’s working now or where you need to revise your tactics?
You want to take a long hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward.
Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward.
You want to pay the most attention to your conversion rates as this is the number you want to improve upon. This is where you’ll optimize to drive your business.
Have you ever wondered if testimonials work? The answer is a resounding, “Yes!”
Why do you need client testimonials on your website? It’s simple, really. We’re going to cover some of the basics to get you started right away. You need to use customer reviews to increase your conversions. By using them, you eliminate any doubts your customers may have and in turn help them with their purchasing decision.
In one study, 87% of consumers said that after reading a favorable online review, they went on to purchase. Conversely, this same study showed four out of five consumers changed their mind about a purchase after reading a negative online review.
This gives much validation to online reviews. So, we reach our topic today. We are discussing effective ways to use client testimonials to optimize your landing page conversions.
Leverage Social Proof
This concept is easy enough to understand when you think back to your teenage days. You probably wanted that special pair of jeans because everyone else did. Or, perhaps you permed your hair, again, because everyone else was doing it.
Social proof is much the same thing. And, today it’s called “the new marketing.” It’s doing what the Jones’ do, but on a larger scale.
Social proof is one of the effective ways to use client testimonials to optimize your landing page conversions.
For example, if Ted and Joan bought and reviewd your product, their review creates a positive influence on your other website visitors. They are creating informational social influence. Your new customer thinks, “If Ted and Joan like it, I will most likely like it.”
Wikipedia defines social proof as the following: “A psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.”
When you place client testimonials on your landing pages, you create social proof, thus encouraging new customers to convert.
Picking the perfect landing can be hit and miss without a little testing and experience. Consider the bird in this photo – he certainly has looked around and tested a few spots. With full knowledge, he can then pick the perfect landing site to find a mouthful of food below.
Your eCommerce landing pages are no different. With some different designs and a lot of testing, you, too, can find the sweet spot for landing page optimization netting you more customers on a daily basis.
In this article, we’re going to talk about how to test different designs for better eCommerce landing page optimization. We’ll also look at some case studies and see what’s worked for others.
ECommerce Landing Pages are Important
You should almost never send campaign traffic to your website’s homepage. Why not?