Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.
“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.
Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.
When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.
In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.
Consumers Mostly Ignore Stock Photos
Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.
The Nielsen Norman Group conducted eye-tracking studies and found the following: Continue reading “Where To Find Stock Images To Optimize Landing Page Conversion”
Lead generation is your bread and butter, especially if you are a sales-driven company dependent on your qualified leads.
To be a powerhouse when it comes to lead generation, you have to have a strategy and stick to it. To grow your business through the lead generation process, you’ve got to avoid mistakes as they can be costly to your bottom line.
Today we’re going to discuss 5 CTA mistakes that kill your lead generation funnels. We’ll talk about them and then show you some ways to avoid them.
Mistake #1: Ambiguous Language
What is ambiguous language? Its language used in your call to action (CTA) that is open to more than one interpretation, may have a double meaning, or is completely unclear.
Continue reading “5 CTA Mistakes that Kill Your Lead Generation Funnels”
Picking the perfect landing can be hit and miss without a little testing and experience. Consider the bird in this photo – he certainly has looked around and tested a few spots. With full knowledge, he can then pick the perfect landing site to find a mouthful of food below.
Your eCommerce landing pages are no different. With some different designs and a lot of testing, you, too, can find the sweet spot for landing page optimization netting you more customers on a daily basis.
In this article, we’re going to talk about how to test different designs for better eCommerce landing page optimization. We’ll also look at some case studies and see what’s worked for others.
ECommerce Landing Pages are Important
You should almost never send campaign traffic to your website’s homepage. Why not?
Continue reading “How To Test Different Designs For Better Ecommerce Landing Page Optimization”
Election Day 2012 is here! Moderators have grilled the candidates on “important issues,” but they will dodge the most important topic of all: landing page optimization.
We’re not afraid to ask the tough questions. Following our analysis of the 2012 presidential candidates’ homepages, today we look at their strategies for PPC landing pages.
Barack Obama’s Landing Page Optimization
Let’s start with Obama’s PPC ad:
Although faintly reminiscent of a religious cult, the ad makes a good emotional connection with the text, “Barack is counting on you. Join us.” Once clicked, the ad brings visitors to an email opt-in page: Continue reading “Obama beats Romney?!? (His PPC lead gen page does)”