When you set up an AB Experiment through Google Website Optimizer, it expects you to have a few separate pages:
- The Control Page
- The Variant Pages
- The Conversion Page
For most websites this isn’t a problem, but what if you’re unique? What if you don’t have a typical conversion page to thank the user?
Don’t fret – we’ll show you how to trigger that conversion script if your end goal is a download, redirect, or something else non-standard. You can even use these techniques to confirm your visitors are actually reading your copy.