Email marketing is important to your marketing strategy. So important, in fact, we’re going to highlight the best of the best – top 5 email marketing tools for 2016.
First, let’s talk a bit about why email marketing is pivotal to your overall marketing plan.
Benefits of Email Marketing
In an email statistics report from the Radicati Group, we learn that more than 2.6 billion people worldwide use email, and they expect more than one-third of the world’s population to be using email by 2019.
The report goes on to explain that businesses send more than 109 billion emails to their customers daily.
Email marketing is simply one of the very best ways to get in front of your customers. With email, you have the ability to land right in your customer’s inner sanctum.
In an age of ultra-personalization, you can customize your email marketing to your customers’ needs and interests. You can provide them something of value that they appreciate. This makes your business top of mind when they’re looking to make a purchase.
One of the other great benefits of email marketing is that you can segment your audience into separate lists. This allows you to reach them with targeted content. For example, let’s say you are a swimming pool company, but you also sell grills.
You can send one email to your pool customers and one email to your grill customers.
The other benefit of email marketing is that it’s inexpensive. You can reach a large number of people at a very minimal cost.
Now, let’s look at the top five mail marketing tools for 2016.
The first thing that makes MailChimp the best of the best is their Forever Free Plan – a great tool for small business owners and non-profits.
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