Email marketing can sometimes seem like a long, winding road filled with road blocks to avoid.
One of the most important, yet difficult road blocks when it comes to email marketing is crafting an effective subject line.
Today, we’re going to help you avoid some of the most common problems when it comes to writing a great email subject line, and we’ll help set your email marketing on the straight road to success.
Let’s look at three words you should never use in your email marketing subject lines. These words are free, cure and credit.
Why shouldn’t you use them? In a nutshell, they can negatively affect your open rates and the actions people take in your emails.
In addition, these three little words can trigger spam filters and get your emails flagged, rendering them undeliverable.
Free, Cure and Credit
Everyone likes something “free,” right? And, who wouldn’t like the “cure” to what ails them or a fix for their credit?
Continue reading “3 Words You Should Never Use In Your Email Marketing Subject Line”
Emails result in sales. In fact, 72% of shoppers say they prefer email as their means of communication with companies they like to do business with.
This means they want to see your emails.
With more than 4.35 billion email accounts worldwide, it’s safe to say email is alive and well. Which is exactly why you should be using email marketing to drive customers and sales to your website.
If you’re currently sending promotions and newsletters to your customers through email, it’s time to uncover the benefits of automated email marketing.
In this article, we’re going to look at 7 tools to make automated email marketing incredibly easy. First, let’s discuss the process of automated email marketing.
Defining Email Automation
Automated emails are super effective because they are timely (usually sent in response to an action taken on your website), and they are incredibly relevant to your customer.
Automated emails usually have higher open and click-thru rates because you’ve given your customer something they value.
Continue reading “7 Tools To Make Automated Email Marketing Incredibly Easy”
Did you know it costs you more to obtain a new customer than it does to retain a current customer?
In fact, 70% of businesses in one study say it’s cheaper to retain a customer than acquire a new one. They also say they get a better return on investment when they do the leg work to build a relationship with their customers.
You’ve probably heard the term “low hanging fruit.” This is a thing or person that can be won, obtained, or persuaded with little effort.
The low hanging fruit, or customer, is the place to start when it comes to increasing customer retention. It is much easier to create and nurture loyal customers than it is to get a brand new one.
In this article, we look at how to use automated email series to increase customer retention. First, let’s talk a bit about retention.
What is Customer Retention?
For your business, customer retention means the number of customers that come back and purchase from you again and again. Its direct opposite is customer churn – this is the number of customers who don’t buy from you consistently.
Customer retention hinges on several key factors:
- It’s important to attract the “right” customers. This is your target customer – your ideal. The right customer has more potential to stick around.
- The first activation is integral. By this, we mean encouraging your customer to take the desired action on your landing pages. Initially this may not mean they actually purchase something from you. It is simply the first action they take with your business. This activates them on their buying journey.
- Follow up is also key to retaining customers. This is where lead nurturing and automated email is at its best. You want to do your best to spend time building a relationship with your customers to maximize retention.
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How many more times can you send your customers an email before they deem your presence in their inbox unnecessary? This is a question we hear many times a day – how many emails are too many?
In this article, we’ll take a look at how to tell if you’re driving your customers crazy with too many emails.
One of the toughest questions any email marketer has to ask is, “How often should I send an email?” Many businesses want to know if there is an ideal frequency for sending emails.
The answer is “it depends.” It depends on the industry and the time of year. It depends on what you promised your subscribers. Later in this article, though, we will discuss some “general” recommendations for email frequency.
It pays to remember that the subscription to your email list is always your customer’s choice. You hopefully told them how many times per month you’d email them and what to expect. Now, it’s your job to keep them on your list by providing relevant content at the right frequency.
Clues That You’re Sending Too Many
If you look at your email statistics over a period of time, you can glean some important information as to whether you’re driving your customers crazy. Here are some things to look for: Continue reading “How To Tell If You’re Driving Your Customers Crazy With Too Many Emails”