Email marketing automation is one of the top marketing buzzwords of the year.
You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach.
In this article, we look at how you master and benefit from automating your email marketing.
First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips for using automated email workflows.
Let’s get started with your automated email marketing information. Continue reading “How You Can Master And Benefit From Automating Your Email Marketing”
Your customers are the essence of your business. Most business owners instinctively know this.
What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers.
In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.
Let’s look at the transactional email and the power it has to grow your business. Continue reading “7 Ways To Grow Your Customer Base With Emails”
To stay or go. That is often the question on email subscribers’ minds.
Your job is to eliminate the question from their mind by providing such worthwhile content, the decision is never contemplated.
In this article, we look at seven tips to make sure your email series subscribers don’t unsubscribe during the series.
#1: Don’t Send Too Much, Too Soon
You are excited that someone signed up for your email list, and the person is all set to start receiving your email series.
But, did you properly plan your series? If you have too many emails set up to go out closely spaced together, you may be setting the stage for a mass unsubscribe.
To avoid email fatigue, you want to make sure you’ve set an appropriate time span between emails in your series.
According to Smart Insights, email marketing benchmarks are a good guide to base your success on. You can see how your emails compare to others in your same industry.
Continue reading “7 Tips To Make Sure Email Series Subscribers Don’t Unsubscribe During The Series”
They signed up for your email list. You’ve sent them a series of emails. Now what?
In this article, we look at three ideas for landing pages that turn email series subscribers into customers.
You might be asking yourself, “What do my landing pages have to do with my automated email series subscribers, and turning them into customers?”
Well, you can leverage your landing pages through links in your email automation to give subscribers a reason to purchase. Here’s how.
#1: The Welcome Sequence
One of the most common types of automated email series is the welcome sequence of emails. These are the first messages you send your customer with the goal of encouraging the sale.
In the welcome email series, you might include any of the following:
- A simple welcome to our “family” email with no pressure.
- Another email with a link to a landing page where they can find an exclusive download.
- A third email that sends them to yet another landing page with a coupon for their first purchase.
- A fourth email option is a link to one or more of your blog posts that you think your new subscriber will find interesting.
Continue reading “3 Ideas For Landing Pages That Turn Email Series Subscribers Into Customers”
Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further?
In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue.
We’ll take some of the mystery out of email workflows and automation so you can get busy with your email marketing.
Here’s your email marketing guide.
Defining Email Automation
Let’s get rid of the mystery. Email automation is the best way to engage your customers because it allows you to send out a string of emails at just the right time.
With email automation, you let your email service provider do the heavy lifting for you. For example, if a customer places several items in their shopping cart and leaves, you can target them and reach out to remind them they left something in their cart.
Often times, this encourages their follow-through.
Email automation allows you to develop a closer relationship with your customers because you can maintain communication and increase brand awareness.
Continue reading “Email Marketing Guide – How To Have Your Cake And Eat It Too”