To stay or go. That is often the question on email subscribers’ minds.
Your job is to eliminate the question from their mind by providing such worthwhile content, the decision is never contemplated.
In this article, we look at seven tips to make sure your email series subscribers don’t unsubscribe during the series.
#1: Don’t Send Too Much, Too Soon
You are excited that someone signed up for your email list, and the person is all set to start receiving your email series.
But, did you properly plan your series? If you have too many emails set up to go out closely spaced together, you may be setting the stage for a mass unsubscribe.
To avoid email fatigue, you want to make sure you’ve set an appropriate time span between emails in your series.
According to Smart Insights, email marketing benchmarks are a good guide to base your success on. You can see how your emails compare to others in your same industry.
Continue reading “7 Tips To Make Sure Email Series Subscribers Don’t Unsubscribe During The Series”
They signed up for your email list. You’ve sent them a series of emails. Now what?
In this article, we look at three ideas for landing pages that turn email series subscribers into customers.
You might be asking yourself, “What do my landing pages have to do with my automated email series subscribers, and turning them into customers?”
Well, you can leverage your landing pages through links in your email automation to give subscribers a reason to purchase. Here’s how.
#1: The Welcome Sequence
One of the most common types of automated email series is the welcome sequence of emails. These are the first messages you send your customer with the goal of encouraging the sale.
In the welcome email series, you might include any of the following:
- A simple welcome to our “family” email with no pressure.
- Another email with a link to a landing page where they can find an exclusive download.
- A third email that sends them to yet another landing page with a coupon for their first purchase.
- A fourth email option is a link to one or more of your blog posts that you think your new subscriber will find interesting.
Continue reading “3 Ideas For Landing Pages That Turn Email Series Subscribers Into Customers”
Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further?
In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue.
We’ll take some of the mystery out of email workflows and automation so you can get busy with your email marketing.
Here’s your email marketing guide.
Defining Email Automation
Let’s get rid of the mystery. Email automation is the best way to engage your customers because it allows you to send out a string of emails at just the right time.
With email automation, you let your email service provider do the heavy lifting for you. For example, if a customer places several items in their shopping cart and leaves, you can target them and reach out to remind them they left something in their cart.
Often times, this encourages their follow-through.
Email automation allows you to develop a closer relationship with your customers because you can maintain communication and increase brand awareness.
Continue reading “Email Marketing Guide – How To Have Your Cake And Eat It Too”
Emails result in sales. In fact, 72% of shoppers say they prefer email as their means of communication with companies they like to do business with.
This means they want to see your emails.
With more than 4.35 billion email accounts worldwide, it’s safe to say email is alive and well. Which is exactly why you should be using email marketing to drive customers and sales to your website.
If you’re currently sending promotions and newsletters to your customers through email, it’s time to uncover the benefits of automated email marketing.
In this article, we’re going to look at 7 tools to make automated email marketing incredibly easy. First, let’s discuss the process of automated email marketing.
Defining Email Automation
Automated emails are super effective because they are timely (usually sent in response to an action taken on your website), and they are incredibly relevant to your customer.
Automated emails usually have higher open and click-thru rates because you’ve given your customer something they value.
Continue reading “7 Tools To Make Automated Email Marketing Incredibly Easy”
Have you noticed a drop in the number of email captures you get? Sometimes you need to change things up with your email opt-in process to increase this number. When you’re considering your email captures, there are a few things you can change on your landing page to help ensure you get a better email capture conversion.
1. Registration During Purchase
Image via Flickr by Rob Enslin
One of the most effective ways to ensure email capture is to ask visitors to register when they purchase something from your website. The customer is already engaged in your site and product, and will usually fill out the registration form. In fact, one study shows that registration during purchase has a 58 percent effectiveness for those who use it. Whether you require registration to buy, or it’s just an option, you’re going to get more email addresses with a registration form at this point. Make sure to test a checkout process with vs without registration so you know this doesn’t have a negative overall effect! Continue reading “A Better Mousetrap: 5 Effective Ways to Capture More Emails”