The digital landscape is immense, and the competition is fierce, so marketing your business through your website is vital to your success. When you concentrate on lead generation through your website, you’ll have more success growing your business.
In today’s article, we look at 7 things you can do to become awesome at lead generation. We’ll highlight some best practices and give you suggestions for moving forward with lead generation.
According to Marketing Charts, 94% of B2B buyers conduct some type of research online before making a purchase. With this many people doing their research online, it is immediately apparent why you need to become a pro at lead generation.
You want to capture those leads right on your landing pages to increase your conversion rate and ultimately your sales.
Why are leads so important? Well, because nothing happens inside your business without leads. You need actual, live people to make your business grow.
Let’s uncover 7 things you can do to become awesome at lead generation.
1. Give Every Page a Purpose
To increase your lead generation, you want each one of your landing pages to have a purpose. Consider the information architecture of your pages.
Presidential campaigns are tornadoes of cash. This year’s is the biggest yet. Floods of money have poured into campaign marketing. The money supports a mountain of tactics, and this year we’re seeing a lot of landing page optimization.
When you search for each candidate in Google, the campaign website is the first result. Both sites display an email capture form before the homepage, and we’re going to comment on these forms together. Take a look and you’ll see why:
Am I having déjà vu? In terms of landing page optimization, the pages are almost identical! Only a few details are changed.