A landing page is a like a conversation with all the subtlety thrown out. This is not a conversation you have on a first date when you are extremely polite and trying to pick up hints (“does he really like me?” “Did that anecdote from my time in jail scare her?”).
A landing page is where you, savvy marketer, are extremely upfront. You tell people who you are, what you have, and why they want it. People glance at you. They either run screaming for the door (the ‘x’ button) or settle in for a few seconds longer.
There is nothing subtle about this, which is why you need to beat your message into visitors when they arrive. Continuing with our series on college information landing pages, we’re taking a look at a landing page from SearchSchools. The page has a lot going for it, but it needs to lose the subtle hints and start slapping us in the face.
Is there anything I can’t do?
Continue reading “College Information Landing Page Inspiration – Part Two”