Mastering SEO often feels like climbing a giant iceberg. First you hear one thing and then another. Today’s best practices might not be tomorrow’s. And so on and so on…
Fortunately, you can navigate the chilly waters of SEO and come out on the other side poised for SEO success.
In this article, we’re discussing six essentials of E-Commerce product pages for SEO success. We’ll give you some resources so you can learn more about SEO and stay on top of current changes.
First, let’s define SEO, or search engine optimization. This is the process by which you maximize the number of people who visit your website while ensuring that your E-Commerce site appears atop the search results on any given search engine.
SEO is vital to your E-Commerce site’s success. So, let’s dive into the six essentials of E-Commerce product pages for SEO success.
#1: Refine the Structure of Your Website
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Traffic, traffic, traffic. While you may spend your commute avoiding roads filled with harried drivers, you need to spend your working hours knee deep in traffic.
Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season.
If you’re like many eCommerce retailers, you may have a terrific website, but you’re most likely not using it to its full potential to drive sales and revenue. In this article we’re going to tell you how to drive more eCommerce sales by doing five things.
According to emarkete.com, this holiday season is expected to be quite strong in the United States. They predict that during the months of November and December, revenues will reach $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year and the highest since the 6.3% rise in 2011.
They also predict eCommerce will hit 9% of total retail sales this season, or $79.40 billion which is up from 8.3% share last year.
With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things.
#1: Use Re-targeting
Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after it has left your website.
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It hasn’t been that long since many of you may returned from a lazy vacation to the beach, so we know it’s probably hard to imagine the holidays are just a few weeks away now.
Yet, for the eCommerce retailer, that means your planning should begin as soon as possible. If you get a jump start on your holiday season goals and strategy, you’ll have a leg up on your competition.
The National Retail Federation tells us that the holiday season, traditionally defined as November and December, is the biggest time for retailers. They go on to say that retailers take in between 20-40% of their yearly sales during the holiday season.
With that much money on the line, we encourage you to get started with your planning now. To help you do that, we’re going to look at holiday eCommerce planning by taking a look back at unique promotions from past years.
Six Days of Gifting
Crio Brü, an etailer selling a brewed drink made from 100% cacao beans (also known as cocoa beans), ran a holiday promotion called the Six Days of Gifting.
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Picking the perfect landing can be hit and miss without a little testing and experience. Consider the bird in this photo – he certainly has looked around and tested a few spots. With full knowledge, he can then pick the perfect landing site to find a mouthful of food below.
Your eCommerce landing pages are no different. With some different designs and a lot of testing, you, too, can find the sweet spot for landing page optimization netting you more customers on a daily basis.
In this article, we’re going to talk about how to test different designs for better eCommerce landing page optimization. We’ll also look at some case studies and see what’s worked for others.
ECommerce Landing Pages are Important
You should almost never send campaign traffic to your website’s homepage. Why not?
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Savvy eCommerce and online marketers know it’s time to start planning for the holiday eCommerce rush.
With the holiday season quickly approaching, a shared holiday promotion calendar is the best way to get all of your staff on board and on the same page as you dive into holiday eCommerce marketing.
A Forrester Research study earlier this year reported that the eCommerce industry is steadily growing, faster than expected. A previous report from 2010 didn’t expect the industry to top $300 billion until 2017. Yet, by the end of this year, the industry is projected to reach nearly $334 billion in consumer spend.
With nearly half of shoppers taking care of their holiday shopping online, September is the perfect month to start your holiday eCommerce planning. In this article, we’re going to talk about how to create a shared holiday promotion calendar.
Arrange to Share
Promoting your business for the holidays is a huge task. When you factor in email, social media, pay per click, content creation and blog writing, you’ve got a big work flow to put together and manage. The best way to execute your holiday promotions is with a shared calendar.
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