For those of you who run an online eCommerce site, we bet you’d like to give your sales a lift.
In this article, we’re going to show you some ways to do just that. We are looking at eCommerce conversion rates, stats and best practices for 2016.
First, let’s look at the average eCommerce conversion rates (the percentage of people who take the desired action on your website).
According to one source, the average conversion rates are as follows:
First time visitors: 5.10%
Repeat visitors: 2.50%
Cart abandonment rate: 71.30%
Another source finds that product page conversion rates average about 8%. What does this tell us? It suggests that shoppers are entering websites more often through product pages instead of the home page.
This same study says that the top converting product pages are doing so at a 59% rate, while the bottom brands hover around .10%.
And, yet one more source sites average eCommerce site conversion rates between 2-3%.
While these rates vary a lot, we can point you in the right direction with the following info on conversion rates:
0-1%: Not good. Something might be broken on your site, and you need help.
1-2%: Below average. Check your incoming traffic and assess weak points on your pages.
2-3%: Average. It’s still a good idea to assess problems on your site.
3-5%: Very good. You’re getting somewhere now. Keep working at honing your conversion rate and see if you can leap any higher.
5% and above: You are the cream of the crop. Keep up the good work.
The world we live in is fast-paced and constantly on the move. Our ever-evolving electronic world has trained people and increased their desire for getting things immediately. They want what they want when they want it. Patience left long ago with the land-line.
If your eCommerce site doesn’t load quickly, you will lose conversions and thus revenue.
People like fast sites. Google likes fast sites. If your site is notoriously slow to load, it’s time to get off the fence and do something about it.
In this article we’re going to touch on essential eCommerce industry stats for page speed. Because fast sites do better than slower ones, we’ll talk about stats relevant to you. Then, we’ll dive a little deeper and give you some tips on improving page speeds.
Tech analysts predicted that mobile Internet usage would overtake desktop usage by 2014. We’re well past that tipping point now as shown in a July 2015 study.
This study’s year to-date data shows a consolidation with mobile digital media time in the United States significantly higher at 51% compared to desktop usage at 42%.
What does this mean for your eCommerce business? In the simplest turns, if you’re not reaching your audience effectively on their smartphones and providing a good user experience, you’ll miss out on business.
A Shopify study shows us that mobile traffic to eCommerce sites is at more than 50%, while desktop traffic to eCommerce sites sits just below mobile traffic. Shopify says mobile traffic is now the “default” way people shop eCommerce stores.
Let’s explore eCommerce industry stats for mobile and mobile marketing. We’ll review studies and make a case for the importance of a mobile-friendly eCommerce site.
Why the Rise in Mobile Traffic to eCommerce Sites?
For many years, shopping cart abandonment has been a growing problem for eCommerce retailers.
According to the Baymard Institute, the average documented online shopping cart abandonment rate is 68.53%.
Translated into simpler terms, that means nearly 70 out of 100 people who fill their shopping carts on your website never come back to finish their purchase. When put this way, that percentage is staggering.
While shopping cart abandonment is the bane of eCommerce retailers, it can also provide an opportunity.
With billions of dollars’ worth of merchandise abandoned in online shopping carts, about 60% of that may be recoverable. For shrewd eCommerce sites with some ingenuity, you can turn abandoned carts around to your advantage.
In this article, we’re going to discuss essential eCommerce industry stats for abandonment and what you can do to turn the negative into a positive.
Would your revenue increase if you retained some of those abandoned carts?
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and they had no need or interest in going to other pages.
In less vague terms, Bounce Rate is the percentage of visitors that go to only one page before leaving your site.