Presidential campaigns are tornadoes of cash. This year’s is the biggest yet. Floods of money have poured into campaign marketing. The money supports a mountain of tactics, and this year we’re seeing a lot of landing page optimization.
Here’s what we found:
Landing page optimization — déjà vu
When you search for each candidate in Google, the campaign website is the first result. Both sites display an email capture form before the homepage, and we’re going to comment on these forms together. Take a look and you’ll see why:
Am I having déjà vu? In terms of landing page optimization, the pages are almost identical! Only a few details are changed.
Here’s what we see: