For those of you who run an online eCommerce site, we bet you’d like to give your sales a lift.
In this article, we’re going to show you some ways to do just that. We are looking at eCommerce conversion rates, stats and best practices for 2016.
First, let’s look at the average eCommerce conversion rates (the percentage of people who take the desired action on your website).
According to one source, the average conversion rates are as follows:
First time visitors: 5.10%
Repeat visitors: 2.50%
Cart abandonment rate: 71.30%
Another source finds that product page conversion rates average about 8%. What does this tell us? It suggests that shoppers are entering websites more often through product pages instead of the home page.
This same study says that the top converting product pages are doing so at a 59% rate, while the bottom brands hover around .10%.
And, yet one more source sites average eCommerce site conversion rates between 2-3%.
While these rates vary a lot, we can point you in the right direction with the following info on conversion rates:
0-1%: Not good. Something might be broken on your site, and you need help.
1-2%: Below average. Check your incoming traffic and assess weak points on your pages.
2-3%: Average. It’s still a good idea to assess problems on your site.
3-5%: Very good. You’re getting somewhere now. Keep working at honing your conversion rate and see if you can leap any higher.
5% and above: You are the cream of the crop. Keep up the good work.
If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your great products.
Once you understand your goals, it’s time to make them happen. In this article, we’re going to discuss four ways to squeeze more profit out of your website.
#1: Offer Free Shipping
Yes, we’re suggesting you will squeeze more profit out of your website if you give something away. Yes, you’re going to need to do a bit of testing, but this one is almost a “must have”. Why? Because Amazon has practically made it “required” in the minds of your visitors to get FREE shipping. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink?
Whether you’re currently using website popups, or you’re intrigued by the idea of them, it’s worth noting that evidence does exist that shows popups increase online conversion rate optimization in everything from sales to newsletter signups. This is increasingly true during the holidays when your web traffic most likely increases exponentially.
Shopify, the eCommerce solution chosen by many online retailers, says test after test has proven that popups work extremely well. In one test, popups drove 1,375% more email captures vs. a sidebar opt-in form.
In this article, we’re going to assume you’re onboard with website popups and answer the question, “Should you change your website popups for holiday?” We’ll also give you some ideas for holiday website popups.
So, should you change your website popups for the holidays? Yes! You most certainly should. This is the perfect opportunity to catch new visitors and leads and honor your loyal customers as well.
Changing out your website popups for the holidays will increase your conversion rate and position your site to increase business over the holidays.
Website Popup Types
First, let’s talk about the different kinds of popups you could have on your site. Usually online retailers include these on their landing pages. Sometimes they show up when the visitor first arrives on your landing page, but more often, they show up when a visitor tries to leave the landing page.
Social media builds trust by creating relationships with current and future customers. Trust engenders loyalty. Trust and loyalty lead to more website conversions.
In this article, we’re going to discuss the statement, “Building trust on social media can win your more conversions.”
According to a recent article by the International Journal of Market Research, “Trust is a cornerstone in developing eCommerce.” The article goes on to say that there are different definitions of trust based on different aspects of benevolence, integrity, ability, competence and empathy.
Each one of these aspects of trust can be dealt with using social media.
Merriam Webster tells us that trust is “a belief that someone or something is reliable, good, honest and effective.” When your business develops trust on social media, it can win you more conversions because your audience trusts your integrity, believes in you and thinks of your business as honorable and reliable.
When the stars align, and you’ve built this trust, your audience is much more likely to click your website link, visit your landing page and make the conversion.
Let’s look at some ways to build trust on social media so you can win more conversions:
Be What You Say You Are
Social media can be seen as intrusive and overly sales-oriented. Most people are on social media to learn about their friends, family, interests and favorite celebrities, and they will be unnecessarily bothered by too many sales pitches.