Tech analysts predicted that mobile Internet usage would overtake desktop usage by 2014. We’re well past that tipping point now as shown in a July 2015 study.
This study’s year to-date data shows a consolidation with mobile digital media time in the United States significantly higher at 51% compared to desktop usage at 42%.
What does this mean for your eCommerce business? In the simplest turns, if you’re not reaching your audience effectively on their smartphones and providing a good user experience, you’ll miss out on business.
A Shopify study shows us that mobile traffic to eCommerce sites is at more than 50%, while desktop traffic to eCommerce sites sits just below mobile traffic. Shopify says mobile traffic is now the “default” way people shop eCommerce stores.
Let’s explore eCommerce industry stats for mobile and mobile marketing. We’ll review studies and make a case for the importance of a mobile-friendly eCommerce site.