Where To Find Stock Images To Optimize Landing Page Conversion

Where To Find Stock Images To Optimize Landing Page Conversion

Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.

“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.

Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.

When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.

In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.

Consumers Mostly Ignore Stock Photos

Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.

The Nielsen Norman Group conducted eye-tracking studies and found the following: Continue reading “Where To Find Stock Images To Optimize Landing Page Conversion”

Why Visitor Engagement is Critical Conversion Optimization

Why Visitor Engagement Holds the Key to ConversionYou have the prettiest website in your market, your colors are great, and your links work. You’ve even gone so far as to ensure there’s a form on every page. Pretty is great for Webby Awards, but not necessarily for your profits.

Yet, every time you look at your Google Analytics, your website conversions are flat. Nothing is happening on your website.

What’s going on? In simple terms: you have low or no engagement.

While you may have a top notch design and elaborate content, unless this compels visitors to “engage” on your site and take an action, your website is dead in the water. It’s time for some strategy.

In this article, we’re going to talk about why visitor engagement holds the key to conversion. We also offer some suggestions to help you turn this around.

Define Visitor Engagement

Visitor engagement means much more in today’s cyber world then it did even a few years ago. It seems like just yesterday Internet marketers based their metrics on the page view.

Continue reading “Why Visitor Engagement is Critical Conversion Optimization”

How a peculiar Calendar cranks conversion rates on your webite

How To Grow Your Conversion Rates with an A/B Testing Calendar You want to grow your conversion rates, right? One of the best ways to do that is with A/B testing.

If you’re wondering what A/B testing is, here’s a definition: simply put, A/B testing is split testing.

Here’s an easy, real life example. You own a coffee shop, and you want to see which type of packaging sells best. You offer a green package and a yellow package. You test them for one month. In the end, you learn that people buy the same flavor of coffee more often when it’s in the green package.

You just conducted an A/B test.

As it pertains to website conversion rates, A/B testing is the comparison of two versions of a web page to see which one works better – page A or page B. You compare the two, see which one converts better, and you move forward with the one that has a higher conversion rate.

A/B testing takes you from “you think” to “you know.” You might have “thought” people would like the yellow package, but after the test, you realized the green sells better. The same thing applies to website marketing.

A/B split testing allows you to spend your online dollars wisely because you learn what drives your customers and compels them to take the desired action.

In this article, we’re going to talk about how to grow your conversion rates with an A/B testing calendar.

You’re probably thinking, What the @&%# Jon?!?! Who cares about a stupid calendar? That isn’t going to increase anything. I have a My Little Pony Calendar from 2013 sitting on my desk, and it does nothing but collect dust.”

OK, got it. You’re right, sort of. Putting your strange fetish in desk calendars aside, a testing calendar keeps you testing, even when you don’t want to. When you’ve grown bored or frustrated or are just to busy cleaning out the 31,384 emails that accumulated in your email box before the end of the year.

To be successful, you must be disciplined and keep pushing. After a while you will gain insights and break-throughs you never thought possible. Put a calendar together and kick yourself in the ass and get moving. These are the basics that actually work. The results WILL come!

Make a Plan

You don’t want to be testing just for the sake of testing. You want to amplify your conversion rate optimization, so you want a plan, a guide that moves you forward on a profitable path.

Continue reading “How a peculiar Calendar cranks conversion rates on your webite”

7 Email Marketing Hacks to Improve Your Conversion Rates

7 Email Marketing Hacks to Improve Your Conversion Rates

With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates.

With millions of people nationwide checking their emails daily, you can leverage the power of desktop and mobile email marketing to drive business to your landing pages and improve your conversion rate optimization.

According to the Radicati Group, the number of email users worldwide will approach 2.6 billion this year. They go on to report that in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.

With those statistics in mind, using your email marketing to improve your conversion rates is incredibly important. We encourage you to start with a plan. Email marketing isn’t like throwing darts at a dartboard. Get productive and create goals and a plan.

As you go about creating a plan, know your end goal. Keep the following questions at the forefront as you work on your plan. What call to action will you include? What page of your website will you send them to? A product page, email sign up or another page?

Let’s uncover the seven email marketing hacks now:

Hack #1: Use Urgency

Urgency is perhaps one of the best ways to boost your conversion rate. A recent study on the phenomenon of urgency shows the human brain stops thinking and starts acting when faced with a pressing situation.

Continue reading “7 Email Marketing Hacks to Improve Your Conversion Rates”

Targeted Landing Pages Have Higher Conversion Rates – Why Aren’t You Using Them?

Imagine a father is at the ballpark with his son. Two vendors hear the kid whining about being hungry. One vendor yells “hotdogs!” The other tells the father that he can shut the kid up for $5. He gets the sale. Why? Because he uses targeted landing pages. A bit more advanced strategy for your landing page optimization process.Targeted landing pages sell hotdogs

A targeted landing page speaks directly to the needs of a specific type of customer. It connects on a deeper level because it’s not just yelling “hotdogs.” It’s selling a solution to a specific need – and that increases conversion rates.

When done well, a targeted landing page will always have a higher conversion rate than a generic landing page. There are too many types of customers for a single, generic page to satisfy. The page will yell “hotdogs!” and everyone will wonder “why should I care?”

Target one customer at a time

Let’s say you’re a flood insurance company and you want people to fill out a form to request a quote. You could use a single landing page that emphasizes “coverage you can count on.” OR you could use a different page for each type of visitor.

Here are three examples: Continue reading “Targeted Landing Pages Have Higher Conversion Rates – Why Aren’t You Using Them?”