Drive More Ecommerce Sales by Doing These 5 Things

Drive More Ecommerce Sales by Doing These 5 Things
Traffic, traffic, traffic. While you may spend your commute avoiding roads filled with harried drivers, you need to spend your working hours knee deep in traffic.

Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season.

If you’re like many eCommerce retailers, you may have a terrific website, but you’re most likely not using it to its full potential to drive sales and revenue. In this article we’re going to tell you how to drive more eCommerce sales by doing five things.

According to emarkete.com, this holiday season is expected to be quite strong in the United States. They predict that during the months of November and December, revenues will reach $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year and the highest since the 6.3% rise in 2011.

They also predict eCommerce will hit 9% of total retail sales this season, or $79.40 billion which is up from 8.3% share last year.

With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things.

#1: Use Re-targeting

Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after it has left your website.

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7 Email Marketing Hacks to Improve Your Conversion Rates

7 Email Marketing Hacks to Improve Your Conversion Rates

With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates.

With millions of people nationwide checking their emails daily, you can leverage the power of desktop and mobile email marketing to drive business to your landing pages and improve your conversion rate optimization.

According to the Radicati Group, the number of email users worldwide will approach 2.6 billion this year. They go on to report that in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.

With those statistics in mind, using your email marketing to improve your conversion rates is incredibly important. We encourage you to start with a plan. Email marketing isn’t like throwing darts at a dartboard. Get productive and create goals and a plan.

As you go about creating a plan, know your end goal. Keep the following questions at the forefront as you work on your plan. What call to action will you include? What page of your website will you send them to? A product page, email sign up or another page?

Let’s uncover the seven email marketing hacks now:

Hack #1: Use Urgency

Urgency is perhaps one of the best ways to boost your conversion rate. A recent study on the phenomenon of urgency shows the human brain stops thinking and starts acting when faced with a pressing situation.

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Building Trust On Social Media Can Win You More Conversions

Building Trust On Social Media Can Win You More ConversionsSocial media builds trust by creating relationships with current and future customers. Trust engenders loyalty. Trust and loyalty lead to more website conversions.

In this article, we’re going to discuss the statement, “Building trust on social media can win your more conversions.”

According to a recent article by the International Journal of Market Research, “Trust is a cornerstone in developing eCommerce.” The article goes on to say that there are different definitions of trust based on different aspects of benevolence, integrity, ability, competence and empathy.

Each one of these aspects of trust can be dealt with using social media.

Merriam Webster tells us that trust is “a belief that someone or something is reliable, good, honest and effective.” When your business develops trust on social media, it can win you more conversions because your audience trusts your integrity, believes in you and thinks of your business as honorable and reliable.

When the stars align, and you’ve built this trust, your audience is much more likely to click your website link, visit your landing page and make the conversion.

Let’s look at some ways to build trust on social media so you can win more conversions:

Be What You Say You Are

Social media can be seen as intrusive and overly sales-oriented. Most people are on social media to learn about their friends, family, interests and favorite celebrities, and they will be unnecessarily bothered by too many sales pitches.

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When to Throw Out a Page in Landing Page Optimization Testing

Landing page optimization is a process. Your marketing team boosts results 5% here, 12% there, and gains a little each time. Before you know it, the conversion rate is twice as high as when you started. Boom!

HiPPO conversion optimizationWhen you’ve worked the same page for a while, though, that steady pace can turn into a jungle death march. The quicksand grabs your boots. The HiPPOs get restless. Your results linger in single digits. Half your tests show a decline. You feel stuck.

At that point, forget the quicksand. It’s time to burn down the jungle! Start over with a completely different page.

Think big. Go crazy. Never Quit Testing!! Try something completely different. You just might learn something.

Optimize the other way

The goal of your new page should be to learn something about the audience. One way to do this is with a completely opposite approach. Here’s what we mean:

  • Images – is your page image heavy? Chances are that some of those images aren’t carrying their weight or supporting the offer. Try cutting most of them – or all of them. Focus on the page’s copy and layout and give your designer a rest.
  • Layout – Have you set a horizontal eye path, getting people to look from left to right? Then try vertical. Start by grabbing attention at the top of the page and guiding it down to the call-to-action. Another idea is to cut almost everything from the page. Place all the information in the center and give visitors nothing to look at except the most vital info. Continue reading “When to Throw Out a Page in Landing Page Optimization Testing”