Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season.
If you’re like many eCommerce retailers, you may have a terrific website, but you’re most likely not using it to its full potential to drive sales and revenue. In this article we’re going to tell you how to drive more eCommerce sales by doing five things.
According to emarkete.com, this holiday season is expected to be quite strong in the United States. They predict that during the months of November and December, revenues will reach $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year and the highest since the 6.3% rise in 2011.
They also predict eCommerce will hit 9% of total retail sales this season, or $79.40 billion which is up from 8.3% share last year.
With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things.
#1: Use Re-targeting
Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after it has left your website.