What is the goal of your website?
If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your great products.
Once you understand your goals, it’s time to make them happen. In this article, we’re going to discuss four ways to squeeze more profit out of your website.
#1: Offer Free Shipping
Yes, we’re suggesting you will squeeze more profit out of your website if you give something away. Yes, you’re going to need to do a bit of testing, but this one is almost a “must have”. Why? Because Amazon has practically made it “required” in the minds of your visitors to get FREE shipping. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink?
Continue reading “4 Ways To Squeeze More Profit Out Of Your Website”
Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.
“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.
Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.
When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.
In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.
Consumers Mostly Ignore Stock Photos
Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.
The Nielsen Norman Group conducted eye-tracking studies and found the following: Continue reading “Where To Find Stock Images To Optimize Landing Page Conversion”
How many times have you loaded up an online shopping cart only to change your mind and walk away?
If you answered “many times” to this question, you aren’t alone. According to Statista, the rate consumers abandoned shopping carts on Black Friday 2015 was 72.81%. That’s up from 65.53% in 2011.
The “every day” abandonment rate is 68.55%. That means nearly 7 out of 10 shoppers fill their virtual shopping carts and click away. This rate, like the Black Friday rate, is up over previous years.
Before we get into the tips to prevent eCommerce shopping cart abandonment, let’s first answer the question, “Why do so many shopping carts get abandoned?”
The answer is multiple reasons. A Business Insider study, lists the top reasons for shopping cart abandonment as:
- 58% said shipping costs were more than expected.
- 57% said they weren’t ready to purchase, and they just wanted to compare prices and shipping costs to other website.
- 55% said they just wanted to save the cart for later.
- 50% said their order wasn’t large enough to qualify for free shipping.
- 28% said the shipping time was too long.
- 28% said they didn’t want to create an account to purchase.
- 25% didn’t purchase because their preferred payment options weren’t available.
So, to sum up – the top three reasons shoppers abandon shopping carts are high shipping costs, price comparing, or not ready to purchase.
Now that we know why carts are abandoned, let’s talk about tips to prevent eCommerce shopping cart abandonment.
Tip #1: Use Wish Lists
Continue reading “Tips To Prevent eCommerce Shopping Cart Abandonment”
You have the prettiest website in your market, your colors are great, and your links work. You’ve even gone so far as to ensure there’s a form on every page. Pretty is great for Webby Awards, but not necessarily for your profits.
Yet, every time you look at your Google Analytics, your website conversions are flat. Nothing is happening on your website.
What’s going on? In simple terms: you have low or no engagement.
While you may have a top notch design and elaborate content, unless this compels visitors to “engage” on your site and take an action, your website is dead in the water. It’s time for some strategy.
In this article, we’re going to talk about why visitor engagement holds the key to conversion. We also offer some suggestions to help you turn this around.
Define Visitor Engagement
Visitor engagement means much more in today’s cyber world then it did even a few years ago. It seems like just yesterday Internet marketers based their metrics on the page view.
Continue reading “Why Visitor Engagement is Critical Conversion Optimization”
Did you know that all landing pages are web pages, but not all web pages are landing pages?
If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we discuss seven landing page musts to increase your conversion rates. A landing page:
- Exists to persuade your customer to take an action.
- Captures your web visitor’s information. This is the conversion event that ultimately leads to conversion rate optimization.
- Has a form on it.
- Is uncluttered.
- Focuses on one action.
The most important part of your landing page is the form that exists on it. The landing page form has one purpose, and that is for your web visitor to give you information about themselves (contact info) so you can give them something in return.
That something in return could be a subscription to your email list or blog, a whitepaper, a manual or the ability to purchase from your website.
Increasing your conversion rate is vital to the success of your business, and your landing pages are the tool for success.
In this article, we are discussing seven landing page musts to increase your conversion rates. You’ll find tips and pointers to help you optimize your pages.
#1: A Cohesive Campaign
Let’s assume you are using email, social media or paid advertising to encourage users to visit your landing page. That means you already have an image and text that you are using in your advertising campaign.
Continue reading “7 Landing Page Musts to Increase Your Conversion Rates”