Congratulations! Your landing page earned a conversion. Don’t get too comfortable, though. You need to push marketing ROI even higher, and you can do that with landing page optimization for your confirmation pages.
Too many websites have useless confirmation pages. Visitors fill out forms, buy a product, or download content, and all the page says is, “thanks!” What it should say is, “if you liked that, you’re going to love this!”
Companies spend millions of dollars to drive traffic to websites. A small, highly engaged fraction of that traffic converts and is still on the site. You have their attention. Engage them!
Re-engagement should begin immediately after purchase on an ecommerce site. Lead nurturing should continue immediately after downloads on a B2B site. Your goal should be to build relationships with these people. Don’t dump them like a one-night stand!
Rules of engagement for confirmation pages
Below is a list of test ideas for your conformation pages. But before we get to that, let’s set some ground rules for your offers: