Making Marketing Analytics Simple And Easy To Understand

Making Marketing Analytics Simple And Easy To Understand

Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming?

Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.

We look at making marketing analytics simple and easy to understand so it’s something you want to do, not grudgingly have to do.

First, let’s define marketing analytics. Continue reading “Making Marketing Analytics Simple And Easy To Understand”

5 Analytics that Show the True Colors of Your Conversions

Your website is converting well. You’re making sales, and things are going great. However, did you know that by simply taking a look at your analytics, you may find that there are things you can do to improve your site’s conversion rate even more?

1. Cart Abandonment


Image via Flickr by Todd Barnard

Why do you need to track cart abandonment? This will help you understand if there is something wrong with your checkout process. If a lot of your customers are not continuing through the checkout process, you may need to take a closer look at this. Is your checkout too long? Is your shipping too high? Tweaking your checkout will help increase your conversion even more. Continue reading “5 Analytics that Show the True Colors of Your Conversions”

3 Metrics for Buff Analysis of Landing Page Optimization

Data keeps your landing page optimization strong. The trouble is that some marketers are lazy with data. They get a report every month. They look at cost. They look at revenue. They throw it away and charge forward.

We want you to be the other marketers – the ones who understand “no pain, no gain.” You have to dig into data to maximize revenue, and testing is only the beginning.

Here are three metrics to start your optimization-fitness program and what to do with them:

Metric #1. Bounce rate

You know this nasty little critter. The bounce rate tells you one of two things:

  1. The percentage of visitors who saw your page and immediately left
  2. The percentage of visitors who hit your page and did not clickthrough

Continue reading “3 Metrics for Buff Analysis of Landing Page Optimization”