Choosing a company to design your website has long-lasting ramifications for your business.
While many people choose a website design company based on word of mouth, location, or simply a nice looking website, there’s much more involved.
Before choosing the person or company to design your website, you want to interview them. Get a sense for the feel of the company and the personality of your design team.
In this article, we look at seven questions you must answer before choosing a website design company.
#1: Do you understand web conversion?
With this question, what you really want to know is if they understand how to convert visitors to customers. You want to know if they are capable of creating lead-generating landing pages.
In other words, what results are they willing to provide? If they’re just promising you a pretty site, they aren’t worth your time.
Your website is pivotal to your brand and your marketing strategy. As such, the development of your website must include a plan for generating leads, increasing brand awareness and converting site visitors.
Listen for the following words as they will tell you whether or not the website design company is concerned with the beauty of your site or the lead-generation capabilities of your website.
- Bounce Rates
- Repeat Traffic
- Lead Generation
- Google Rankings
- Search Engine Optimization
- Calls to Action
- Lead Generating Forms
Your website is your main marketing channel. You are using it to build your business. So, you want to know that your chosen design company has actually increased the market value of previous websites. Ask for this information and review it carefully.
#2: How can you help me with my marketing strategy?
If they tell you that your site has nothing to do with your marketing strategy, run.
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