Tips To Prevent eCommerce Shopping Cart Abandonment

How many times have you loaded up an online shopping cart only to change your mind and walk away?

If you answered “many times” to this question, you aren’t alone. According to Statista, the rate consumers abandoned shopping carts on Black Friday 2015 was 72.81%. That’s up from 65.53% in 2011.

The “every day” abandonment rate is 68.55%. That means nearly 7 out of 10 shoppers fill their virtual shopping carts and click away. This rate, like the Black Friday rate, is up over previous years.

Before we get into the tips to prevent eCommerce shopping cart abandonment, let’s first answer the question, “Why do so many shopping carts get abandoned?”

The answer is multiple reasons. A Business Insider study, lists the top reasons for shopping cart abandonment as:

  • 58% said shipping costs were more than expected.
  • 57% said they weren’t ready to purchase, and they just wanted to compare prices and shipping costs to other website.
  • 55% said they just wanted to save the cart for later.
  • 50% said their order wasn’t large enough to qualify for free shipping.
  • 28% said the shipping time was too long.
  • 28% said they didn’t want to create an account to purchase.
  • 25% didn’t purchase because their preferred payment options weren’t available.

So, to sum up – the top three reasons shoppers abandon shopping carts are high shipping costs, price comparing, or not ready to purchase.

Now that we know why carts are abandoned, let’s talk about tips to prevent eCommerce shopping cart abandonment.

Tip #1: Use Wish Lists

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4 Types of Content That Encourage Customers to Purchase

In this post, we’ll talk about four types of content that will help increase desire and motivation in your prospects to open up their wallets and purchase. We’ll offer some ideas for increasing your conversion rate optimization, and make that cash register ring more.

Marketing your company and encouraging customers to purchase is a tall order in today’s digital world. For some business owners, it can be downright scary.

First, let’s take a look at your website’s sales funnel and take “the scary” out of marketing your products.

The Sales Funnel – Motivate Customers to Purchase

Just what is your sales funnel? It’s your marketing system. It’s the way to take your customer from prospect to lead to customer and eventually to repeat buyer.

What’s the purpose of the sales funnel? The purpose is to filter your customers and point them in a certain direction. For example, you’d like to make your own herb oil. You use a funnel to pour the oil into a skinny-necked bottle. Why? To keep the oil from spilling all over making a mess.

Your website funnel works in much the same way. It directs your customer on a particular path, keeping them from getting side-tracked and leaving your landing page.

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Why Visitor Engagement Holds the Key to ConversionYou have the prettiest website in your market, your colors are great, and your links work. You’ve even gone so far as to ensure there’s a form on every page. Pretty is great for Webby Awards, but not necessarily for your profits.

Yet, every time you look at your Google Analytics, your website conversions are flat. Nothing is happening on your website.

What’s going on? In simple terms: you have low or no engagement.

While you may have a top notch design and elaborate content, unless this compels visitors to “engage” on your site and take an action, your website is dead in the water. It’s time for some strategy.

In this article, we’re going to talk about why visitor engagement holds the key to conversion. We also offer some suggestions to help you turn this around.

Define Visitor Engagement

Visitor engagement means much more in today’s cyber world then it did even a few years ago. It seems like just yesterday Internet marketers based their metrics on the page view.

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7 Landing Page Musts to Increase Your Conversion Rates

Did you know that all landing pages are web pages, but not all web pages are landing pages?

If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we discuss seven landing page musts to increase your conversion rates. A landing page:

  • Exists to persuade your customer to take an action.
  • Captures your web visitor’s information. This is the conversion event that ultimately leads to conversion rate optimization.
  • Has a form on it.
  • Is uncluttered.
  • Focuses on one action.

The most important part of your landing page is the form that exists on it. The landing page form has one purpose, and that is for your web visitor to give you information about themselves (contact info) so you can give them something in return.

That something in return could be a subscription to your email list or blog, a whitepaper, a manual or the ability to purchase from your website.

Increasing your conversion rate is vital to the success of your business, and your landing pages are the tool for success.

In this article, we are discussing seven landing page musts to increase your conversion rates. You’ll find tips and pointers to help you optimize your pages.

#1: A Cohesive Campaign

Let’s assume you are using email, social media or paid advertising to encourage users to visit your landing page. That means you already have an image and text that you are using in your advertising campaign.

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5 CTA Mistakes to Kill Your Lead Generation ProcessLead generation is your bread and butter, especially if you are a sales-driven company dependent on your qualified leads.

To be a powerhouse when it comes to lead generation, you have to have a strategy and stick to it. To grow your business through the lead generation process, you’ve got to avoid mistakes as they can be costly to your bottom line.

Today we’re going to discuss 5 CTA mistakes that kill your lead generation funnels. We’ll talk about them and then show you some ways to avoid them.

Mistake #1: Ambiguous Language

What is ambiguous language? Its language used in your call to action (CTA) that is open to more than one interpretation, may have a double meaning, or is completely unclear.

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How To Grow Your Conversion Rates with an A/B Testing Calendar You want to grow your conversion rates, right? One of the best ways to do that is with A/B testing.

If you’re wondering what A/B testing is, here’s a definition: simply put, A/B testing is split testing.

Here’s an easy, real life example. You own a coffee shop, and you want to see which type of packaging sells best. You offer a green package and a yellow package. You test them for one month. In the end, you learn that people buy the same flavor of coffee more often when it’s in the green package.

You just conducted an A/B test.

As it pertains to website conversion rates, A/B testing is the comparison of two versions of a web page to see which one works better – page A or page B. You compare the two, see which one converts better, and you move forward with the one that has a higher conversion rate.

A/B testing takes you from “you think” to “you know.” You might have “thought” people would like the yellow package, but after the test, you realized the green sells better. The same thing applies to website marketing.

A/B split testing allows you to spend your online dollars wisely because you learn what drives your customers and compels them to take the desired action.

In this article, we’re going to talk about how to grow your conversion rates with an A/B testing calendar.

You’re probably thinking, What the @&%# Jon?!?! Who cares about a stupid calendar? That isn’t going to increase anything. I have a My Little Pony Calendar from 2013 sitting on my desk, and it does nothing but collect dust.”

OK, got it. You’re right, sort of. Putting your strange fetish in desk calendars aside, a testing calendar keeps you testing, even when you don’t want to. When you’ve grown bored or frustrated or are just to busy cleaning out the 31,384 emails that accumulated in your email box before the end of the year.

To be successful, you must be disciplined and keep pushing. After a while you will gain insights and break-throughs you never thought possible. Put a calendar together and kick yourself in the ass and get moving. These are the basics that actually work. The results WILL come!

Make a Plan

You don’t want to be testing just for the sake of testing. You want to amplify your conversion rate optimization, so you want a plan, a guide that moves you forward on a profitable path.

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7 Content Marketing Campaign Ideas That Will Generate More LeadsBefore we dive into our seven content marketing campaign ideas that will generate more leads for your business, let’s first talk about the basics of content marketing.

A thorough understanding of the meaning of content marketing is essential before we dive into content marketing campaigns and strategy behind them.

The Definition of Content Marketing

As traditional marketing has fallen by the wayside, it’s left room for content marketing to be a big driver for consumer spending and interaction.

Content marketing involves the creation and sharing of media, and the publishing of content to acquire and retain customers.

The purpose of content marketing is to publish content that is valuable, relevant and consistent. Marketing in the 21st century is more about meeting your customers’ needs than showering them with advertisements. The goal of content marketing is to attract and retain customers.

When we talk about content marketing, it means creating and curating content. Your ultimate goal? Converting leads into paying customers.

To be a successful content marketer, you’ve got to communicate well without “selling.” Gone are the days of the outright sales pitch. You’re trying to subtly convince customers to take advantage of your product or services by giving them information that is valuable.

If you do content marketing right, you’ll have loyal customers for the long haul. Let’s get started. Here are seven content marketing campaign ideas that will generate more leads:

Idea #1: Create Video

The Guardian says video is the future of content marketing. Cisco says that by 2019, “consumer Internet video traffic will be 80% of all consumer Internet traffic, up from 64% in 2014.”

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Drive More Ecommerce Sales by Doing These 5 Things
Traffic, traffic, traffic. While you may spend your commute avoiding roads filled with harried drivers, you need to spend your working hours knee deep in traffic.

Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season.

If you’re like many eCommerce retailers, you may have a terrific website, but you’re most likely not using it to its full potential to drive sales and revenue. In this article we’re going to tell you how to drive more eCommerce sales by doing five things.

According to emarkete.com, this holiday season is expected to be quite strong in the United States. They predict that during the months of November and December, revenues will reach $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year and the highest since the 6.3% rise in 2011.

They also predict eCommerce will hit 9% of total retail sales this season, or $79.40 billion which is up from 8.3% share last year.

With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things.

#1: Use Re-targeting

Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after it has left your website.

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Should You Change Your Website Popups For Holiday

Whether you’re currently using website popups, or you’re intrigued by the idea of them, it’s worth noting that evidence does exist that shows popups increase online conversion rate optimization in everything from sales to newsletter signups. This is increasingly true during the holidays when your web traffic most likely increases exponentially.

Shopify, the eCommerce solution chosen by many online retailers, says test after test has proven that popups work extremely well. In one test, popups drove 1,375% more email captures vs. a sidebar opt-in form.

In this article, we’re going to assume you’re onboard with website popups and answer the question, “Should you change your website popups for holiday?” We’ll also give you some ideas for holiday website popups.

So, should you change your website popups for the holidays? Yes! You most certainly should. This is the perfect opportunity to catch new visitors and leads and honor your loyal customers as well.

Changing out your website popups for the holidays will increase your conversion rate and position your site to increase business over the holidays.

Website Popup Types

First, let’s talk about the different kinds of popups you could have on your site. Usually online retailers include these on their landing pages. Sometimes they show up when the visitor first arrives on your landing page, but more often, they show up when a visitor tries to leave the landing page.

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Holiday-eCommerce Planning-A-Look-Back-At-Unique-Promotions-From-Past-Years

It hasn’t been that long since many of you may returned from a lazy vacation to the beach, so we know it’s probably hard to imagine the holidays are just a few weeks away now.

Yet, for the eCommerce retailer, that means your planning should begin as soon as possible. If you get a jump start on your holiday season goals and strategy, you’ll have a leg up on your competition.

The National Retail Federation tells us that the holiday season, traditionally defined as November and December, is the biggest time for retailers. They go on to say that retailers take in between 20-40% of their yearly sales during the holiday season.

With that much money on the line, we encourage you to get started with your planning now. To help you do that, we’re going to look at holiday eCommerce planning by taking a look back at unique promotions from past years.

Six Days of Gifting

Crio Brü, an etailer selling a brewed drink made from 100% cacao beans (also known as cocoa beans), ran a holiday promotion called the Six Days of Gifting.

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