5 Marketing Trends to Watch in 2014

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As 2014 comes into full swing, it’s important to take a look at the marketing trends that come with it. To effectively make money on your website, or hit the number of visitors you want, you need to attract people to your site. The best way to do so is to pay attention to emerging and effective marketing trends and techniques that you can use to optimize your landing page.

1. Expansion of Content Marketing

5 Marketing Trends to Watch in 2014
Image via Flickr by P4BLoX

Over the last year, content marketing has become a buzzword in the industry. It’s just going to get bigger in 2014. This is due to a number of reasons. First, people enjoy reading interesting article and information. Having good, relevant content that isn’t simply full of keywords helps keep people on your site. You’re also able to link back to your site with content marketing such as guest blog posts. As long as your content is solid and informative, make sure that you continue using content marketing as one of your main techniques. Read the rest of this entry »

What is a Target Market?

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Do you know your company’s target market? A target market is the specific group of people who you are marketing toward for your product or service. There are many different types of groups that can make up a target market. If you want to have a higher number of conversions, you need to understand what a target market is, and who specifically you’re marketing toward.

Brainstorming To Get Your Market

What is a Target Market?
Image via Flickr by Luca Mascaro

Some products or services will have a number of different target markets. One of the first things you need to do when putting together your marketing plan is to decide which markets you’ll be targeting. Are you breaking down markets by age, gender, religion, geographic location, or something else? A lawyer who lives and works in one city is going to target the people in that same city and surrounding areas. It isn’t going to be worth the lawyer’s time and energy to try to sell his service to people in other states.

When deciding on a target market, take a look at the product or service you’re selling. Brainstorm and write down who you think would benefit from what you’re selling. During this brainstorming process, write down everything that comes to mind, even if it seems silly at first. After you’ve finished brainstorming, it’s time to go through the list, and find the most likely candidates. Read the rest of this entry »

5 Juicy Headlines Tips Your Customers Will Eat Up

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Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.

Be Upfront With Information

5 Juicy Headlines Tips Your Customers Will Eat Up
Image via Flickr by miheco

One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. Read the rest of this entry »

Conversion Case Study: Kiva.org

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We at ConversionVoodoo understand the importance of giving, which is why we donate time every month to help out some of our favorite non-profit organizations. Last month we finished a batch of testing for Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.

Conversion Case Study: Kiva.org

Our focus was on landing pages given to first time visitors, with the aim to increase signups (a $25 loan donation).  As you can see the page is already pretty solid: enticing headline, clear call to action, and explanations of who, why, and how. We have a challenge on our hands!

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Landing Pages – Navigation or Not?

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When creating a landing page, there are many design aspects you need to consider. One of the most important things you’ll need to think about is the navigation on the site. Are you going to have top, side, or bottom navigation? Is it even necessary to have navigation on a landing page at all?

The Big Decision

Landing Pages   Navigation or Not?
Image via Flickr by Colin Kinner

Before you can decide where to put the navigation, you need to first decide if you’re going to have navigation links at all. There are pros and cons to navigation on your landing page. For example, if you don’t have a way for people to get around other parts of your site, you may end up losing customers. However, if you want them to stay on the page they are on, including navigation will lead them away. Making the decision about whether or not to use this on your landing page greatly relies on the type of page you have, and your product or service. Read the rest of this entry »

10 Holiday Themed Landing Page Design Inspiration from Top Online Retailers

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Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time. We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!

Target

10 Holiday Themed Landing Page Design Inspiration from Top Online Retailers

  • Using their brand color with some green elements they easily capture the holiday spirit
  • Uses a top banner to show off the biggest discounts
  • Divides sales and items into easily accessible spaces Read the rest of this entry »

“Merry Christmas” or “Happy Holidays”? Choose wisely!

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Around the holidays we like to remind our readers of a little advice that could double your conversion rate this holiday season. Is it better to wish your guests a “Merry Christmas” or “Happy Holidays”?

“Merry Christmas” or “Happy Holidays”? Choose wisely!

The results are in:

  • 64% prefer “Merry Christmas”
  • 31% prefer “Happy Holidays”
  • 5% are unsure

Let’s keep in mind that this is simply results from an obscure American poll. Sure, a solid majority of Americans prefer you to say “Merry Christmas”. But does it really matter on your marketing? Should you put “Merry Christmas” on every page? Maybe on banner ads? What about emails? Or should you say it at all? Read the rest of this entry »

10 Awesome Cyber Monday landing pages for your inspiration

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We analyze some of the largest online retailers landing pages for one of the biggest online shopping days Cyber Monday.

Amazon

10 Awesome Cyber Monday landing pages for your inspiration

Creative Christmas Countdown to Catapult your Conversions by 10% – Code Included!

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Over the past few years we have used one simple holiday tradition to help our clients increase their conversions. We decided that we would share this tradition with you by building a simple Christmas countdown timer that you can download and instantly implement on your site!

We often preach to our clients, as well as our readers, that creating a sense of urgency for your users can often increase conversions. An effective tool to achieve this sense of urgency around the holidays is a countdown timer until Christmas. Here’s a snappy widget that you can use to test on your traffic this holiday season.

The element:

Here’s the countdown:

And here’s a larger version:

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USP: What Sets You Apart From Your Competitors?

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Your unique selling proposition (USP) is important to your brand, your audience, and your sales. Without a USP, visitors to your site may compare you to your competitors and say that you’re the same, or even worse, that your competition has a better product. So, how do you come up with a USP and what do you offer that makes your product the best?

Product Confidence

USP: What Sets You Apart From Your Competitors?
Image via Flickr by Lodeez

If you don’t believe in your product, neither will anyone else. Make sure that you are 100 percent behind what you’re selling. While this doesn’t give you a USP in and of itself, it can help you come up with one. Let’s be honest, it’s unlikely that you’re the only one selling the type of product or service you offer. So, set yourself apart. The best way to start is by believing in what you offer. Read the rest of this entry »