Forget classifying the youth of America as Generation Y; with nine out of ten 18 to 29-year-olds owning a smartphone, America’s young adults are Generation Mobile. In addition, 37 percent of these young adults are accessing the Internet via tablet computers. It’s not just young adults embracing mobile technology either; mobile device ownership has soared across all demographics. If you still aren’t convinced on the importance of mobile marketing, consider these mind-blowing statistics, and ways you can use them to your advantage on your landing pages.
In 2014, Mobile Internet Usage Will Overtake PC Browsing
Image via Flickr by gail
This year, for the first time ever, people will access the Internet using mobile devices more than with traditional personal computers. So if your marketing materials and website don’t work well on smartphones and tablets, you’ll lose the majority of internet users.
Mobile users pay for every megabyte of data they consume, so they’re much more concerned with loading times than traditional web browsers. A single second delay decreases customer satisfaction by 16 percent. That pause can also reduce conversions by seven percent.
Perhaps more troubling, three-quarters of users will abandon your mobile site if it doesn’t load in five seconds. Almost half of those mobile shoppers won’t be back. Optimization services can help you decrease your load time and improve mobile user’s mood.
Mobile users demand sites that work well on their devices. Responsive web design will automatically scale your site so it looks its best on any device. Alternatively you might create a separate mobile site to please smartphone and tablet users. (more…)