Marketers today are going crazy for new techniques that get people to their landing pages. Facebook, text message ads, and more are constantly being pushed as the best new marketing techniques. However, it’s important to remember the tried and true methods of marketing. While some say that these are dead, it’s easy to see how traditional marketing is not only still alive and working, it can help you get more visitors and conversions. For this Halloween, let’s bring these Zombie techniques back to life!
Word of Mouth is Still Most Valuable
Image via Flickr by Glenn Batuyong
The best form of marketing has always been, and always will be, word of mouth. When you offer a great product or service, you’re able to have your customers do some of the marketing for you. They tell friends and family about your product or service, and recommend your company. This is a great way to get reliable conversions, no matter what you offer your visitors. Read the rest of this entry »
Your landing page has limited space, and you need to let your visitors know exactly what you’re offering, the benefits, and more in a quick way. There are many approaches to do this, and one of the most effective ways is by using videos. Can videos be effective for landing pages?
Videos Easily Show Visitors the Benefits
Image via Flickr by Nazmus Khandaker
One of the best things about using videos on your landing page is that you’re able to show your visitors exactly what benefits your product or service will have for them. Does your product make their lives easier? Will your service ensure that they get a great deal? These are all important to buyers and a video can show them more effectively than words on a page. Read the rest of this entry »
When you’re creating a landing page, you know what you want to tell your visitors. When people come to your landing page, it is assumed that they are looking for your service, product, or message. However, are you sure that you’re offering exactly what they’re looking for?
It’s Not About You
Image via Flickr by Nana
You’re selling a product or service, but you need to realize that to do this, you can’t be thinking about yourself. Sure, you want sales, but these sales cannot be the only thing you focus on. Visitors to your landing page don’t care about you or the sales that you want. Instead, they are thinking about themselves. What do they need? How will the product on the page help them?
Because you’re trying to appeal to the customer, you need to be thinking about them as well. Don’t worry about what you want and need. Try to step into the customer’s shoes and figure out what they need. This will help give you a more succinct page that interests the visitor. Read the rest of this entry »
It seems like everyone today has pop-ups on their website. If you’re looking for something a little different, there are many other options. You still need to get the information out there, and capture email addresses for your email campaign. So, consider the following options.
1. Skyscraper Ads Can Improve Click-Through
Image via Flickr by caccamo
Some studies today are showing that skyscraper ads are some of the most popular, and convert the best of all options. These are thin and tall across the side of your landing page. They can offer information, ask for email addresses, and more. The thing you need to keep in mind most for skyscrapers is that they are a very specific format. You need to ensure that they are not too long for the rest of the page and that they look good with the rest of the site.
Why do these work so well? Visitors know to look at the top of the page for information. Because of this, they are likely to look at the skyscraper and fill out the information or click-through. Read the rest of this entry »
Is your landing page conversion rate not where you want it to be? Sometimes you just need to change things up on your website and get a new look. When you use A/B testing, you have two separate landing pages. Some of your traffic is sent to one page, site “A,” while the rest is sent to site “B.” Each landing page is slightly different, allowing you to gauge and experiment visitor reactions. With A/B testing, you’re able to find the best placement for items on your page, colors, and more to maximize visitor conversions.
How to Make Changes
One of the first things you’ll want to consider when thinking about doing A/B testing is what changes to make. There are a variety of things that you should reposition or completely change on your website that will enhance your conversion rate: Read the rest of this entry »
An email marketing campaign is one of your greatest marketing assets. However, it can also easily become your biggest folly. These campaigns walk a fine line, and it’s important to understand the things you can do to completely ruin your marketing campaign so you don’t make these fatal mistakes.
1. Generic Forms
One of the worst things you can do with your marketing campaign happens before you even have anyone to send emails to. If you have a generic email capture form, your website users won’t get excited. People see dozens of web forms every day asking them to sign up now or submit information. When these look the same, say the same things, and don’t have anything interesting, people tend to glance over them as if they weren’t even there.
You need to do something great with your email capture form. It needs to catch your visitors’ attention. Otherwise, they’ll likely look at the form, and not even process that it’s there. Along with this, you need to make sure that your form is in an easy-to-see spot. If your visitors don’t see it, they won’t be filling it out. Read the rest of this entry »
CAPTCHAs are a pain in the butt to figure out sometimes. Everyone has problems with them at one point or another. But, as a business owner, you need to decide if they’re worth the customer frustration. The point of a CAPTCHA is to keep out the spam. It’s a noble idea, but does it come at a loss?
Why Use CAPTCHAs?
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CAPTCHA is a word, phrase, or string of letters that website users must complete when filling out online forms or creating accounts. They’re meant to ensure that only real people can fill out web forms or create accounts. Websites that offer polling, blogs with comments, and even online stores all receive spam accounts. These accounts are typically owned by robots or bots.
Bot accounts aren’t created by real people, and they’re typically used for a malicious intent. For example, a bot account created to comment on a blog post is likely going to link back to a third-party site owned by the bot creator or a link containing a virus. CAPTCHAs cut down on bot-created accounts. Read the rest of this entry »
If you have a landing page, you obviously want it to boost your conversion rate. Whether you’re giving away a free e-book or selling a product, the goal is to get the customer to the next step. There are some elements that your landing page needs to have to help with your conversion goals. Here are nine must-haves for landing pages that convert:
1. Unique Selling Proposition
Image via Worldsstrongestlibrarian.com
What about your product is going to excite your customers? Ask yourself, why should they buy from you? Your unique selling proposition, or USP, is the most important part of your landing page. What sets you apart from your competition? Make this the most prominent element of the landing page with an easily identifiable message. So, what exactly is in a valuable USP?
Consider a header that tells your customers what they’re getting. You want to quickly and efficiently let them know the selling point of your product. In many cases, the USP is also a company’s slogan. Read the rest of this entry »
Your website is converting well. You’re making sales, and things are going great. However, did you know that by simply taking a look at your analytics, you may find that there are things you can do to improve your site’s conversion rate even more?
1. Cart Abandonment
Image via Flickr by Todd Barnard
Why do you need to track cart abandonment? This will help you understand if there is something wrong with your checkout process. If a lot of your customers are not continuing through the checkout process, you may need to take a closer look at this. Is your checkout too long? Is your shipping too high? Tweaking your checkout will help increase your conversion even more. Read the rest of this entry »
What’s a sales funnel? A sales funnel is a basic term to help identify the sales process. Like a funnel, it is wide at the top, with all sorts of leads, including unqualified prospects. These are people who could benefit from your product or service, who you have never talked to. From there, the process filters down the funnel to end at those who have received your product or service and actually paid you for it. However, many sales funnels have gaps and holes. Let’s address a few common mistakes.
1. Bad Lead Generation Forms
Image via Flickr by Mace Ojala
One way you’re probably losing out on sales is simply because of a bad lead generation form. Take a close look at your form. Make sure that you’re not asking for too much information. No one wants to sit and fill out a form for ten minutes. In addition, it’s important that you’re not asking sensitive or information. If you wouldn’t want to give out the information asked on the form, don’t expect others to. Read the rest of this entry »