7 Ways You Can Build An Irresistible CTA On Your Landing Page

You’ve heard the saying, “You’ve got to leap before you fly.” This is certainly true when it comes to crafting a call to action (CTA) on your landing page.

Consider the analogy. The “leap” is the call to action sending your visitor “flying” to your desired target.

While creating the perfect CTA may sound challenging, we’ve put together seven ways you can build an irresistible CTA on your landing page.

With our seven tips, you’ll soon have people leaping to your target. First, let’s define the CTA.

Defining the Call to Action

The call to action on your page is usually a button with text that prompts your website visitor to take a specific, immediate action. You might see text that says buy now, download today, get a free quote and more.

An effective CTA has three main parts. The first part is the CTA must include an offer that is appealing to your target market.

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How To Craft Headlines That Make People ClickHailed as the “Father of Advertising,” marketing executive David Ogilvy said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

This expert at all things marketing, also said, “On the average, five times as many people read the headlines as read the body copy.”

These are both nice quotes, but what exactly do they mean for you? What these tidbits tell us is that in order to even get someone interested in your copy, you first have to pique their interest with the headline.

In other words, to earn the click to your landing page and increase your conversion rate optimization, you have to start with the headline.

Now, let’s talk about how to craft headlines that make people click.

Craft a Unique Headline

Since the job of your headline is to get your first sentence read, it must be unique. If your headline is powerful enough to get the first sentence read, it’s often enough to elicit the much-desired click.

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4 Ways To Squeeze More Profit Out Of Your Website

What is the goal of your website?

If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your great products.

Once you understand your goals, it’s time to make them happen. In this article, we’re going to discuss four ways to squeeze more profit out of your website.

#1: Offer Free Shipping

Yes, we’re suggesting you will squeeze more profit out of your website if you give something away. Yes, you’re going to need to do a bit of testing, but this one is almost a “must have”. Why? Because Amazon has practically made it “required” in the minds of your visitors to get FREE shipping. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink?

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How To Tell If You’re Driving Your Customers Crazy With Too Many Emails

How many more times can you send your customers an email before they deem your presence in their inbox unnecessary? This is a question we hear many times a day – how many emails are too many?

In this article, we’ll take a look at how to tell if you’re driving your customers crazy with too many emails.

One of the toughest questions any email marketer has to ask is, “How often should I send an email?” Many businesses want to know if there is an ideal frequency for sending emails.

The answer is “it depends.” It depends on the industry and the time of year. It depends on what you promised your subscribers.  Later in this article, though, we will discuss some “general” recommendations for email frequency.

It pays to remember that the subscription to your email list is always your customer’s choice. You hopefully told them how many times per month you’d email them and what to expect. Now, it’s your job to keep them on your list by providing relevant content at the right frequency.

Clues That You’re Sending Too Many

If you look at your email statistics over a period of time, you can glean some important information as to whether you’re driving your customers crazy. Here are some things to look for: (more…)

Where To Find Stock Images To Optimize Landing Page Conversion

Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.

“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.

Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.

When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.

In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.

Consumers Mostly Ignore Stock Photos

Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.

The Nielsen Norman Group conducted eye-tracking studies and found the following: (more…)

7 Reasons You Need To Create A Story Around Your Brand

Children love stories. That is a fact most everyone knows. But why? According to YoExperts, “Story reading bonds the reader to the listener and the listener to the reader.”

With this knowledge in hand, we can surmise the same is true for consumers. When you provide a story for your customers, you bond your business to them and vice versa.

One study tells us that public speakers should tell stories to make their presentations stick in the minds of their listeners. This can also be said for the story you create for your brand. The same study tells us a few more things:
• Stories motivate listeners/readers to act.
• Stories help brands connect with their audiences more effectively than charts, graphs and stats.
• People are more accepting of ideas when their minds are in story mode than in analytical mode.

For all of the above mentioned reasons, we want to emphasize the importance of creating a story for your business. In this article, we’re going to discuss seven reasons you need to create a story around your brand.

Reason #1: Stories Help People Care About Your Brand

Consumers don’t care about catchy taglines for long. While they might boost business for several weeks, catchy slogans aren’t what drives customer loyalty.

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Social Media Tricks That Drive Traffic To Your Online Store

The Internet is full of possibilities when it comes to driving traffic to your online store. One of the easiest, and often less expensive ways, is to use social media.

In this article, we’ll talk about social media tricks that drive traffic to your online store. We’ll help you guide your social media followers to your landing pages to increase your conversion rate optimization.

With 53% of the people on Twitter recommending products in their tweets, the importance of social media to your bottom line is growing daily.

What’s more, studies show that social media is a proven influencer when it comes to purchasing decisions, and more than 90% of consumers turn to social media before making the decision to buy.

So, you can see the importance of social media to your optimization efforts. Here are social media tricks that drive traffic to your online store:

Optimize Your Content

Overly promotional posts and tweets won’t drive as much traffic to your online store as content that is valuable.

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6 Essentials Of E-Commerce Product Pages For SEO Success

Mastering SEO often feels like climbing a giant iceberg. First you hear one thing and then another. Today’s best practices might not be tomorrow’s. And so on and so on…

Fortunately, you can navigate the chilly waters of SEO and come out on the other side poised for SEO success.

In this article, we’re discussing six essentials of E-Commerce product pages for SEO success. We’ll give you some resources so you can learn more about SEO and stay on top of current changes.

First, let’s define SEO, or search engine optimization. This is the process by which you maximize the number of people who visit your website while ensuring that your E-Commerce site appears atop the search results on any given search engine.

SEO is vital to your E-Commerce site’s success. So, let’s dive into the six essentials of E-Commerce product pages for SEO success.

#1: Refine the Structure of Your Website

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Tips To Prevent eCommerce Shopping Cart Abandonment

How many times have you loaded up an online shopping cart only to change your mind and walk away?

If you answered “many times” to this question, you aren’t alone. According to Statista, the rate consumers abandoned shopping carts on Black Friday 2015 was 72.81%. That’s up from 65.53% in 2011.

The “every day” abandonment rate is 68.55%. That means nearly 7 out of 10 shoppers fill their virtual shopping carts and click away. This rate, like the Black Friday rate, is up over previous years.

Before we get into the tips to prevent eCommerce shopping cart abandonment, let’s first answer the question, “Why do so many shopping carts get abandoned?”

The answer is multiple reasons. A Business Insider study, lists the top reasons for shopping cart abandonment as:

  • 58% said shipping costs were more than expected.
  • 57% said they weren’t ready to purchase, and they just wanted to compare prices and shipping costs to other website.
  • 55% said they just wanted to save the cart for later.
  • 50% said their order wasn’t large enough to qualify for free shipping.
  • 28% said the shipping time was too long.
  • 28% said they didn’t want to create an account to purchase.
  • 25% didn’t purchase because their preferred payment options weren’t available.

So, to sum up – the top three reasons shoppers abandon shopping carts are high shipping costs, price comparing, or not ready to purchase.

Now that we know why carts are abandoned, let’s talk about tips to prevent eCommerce shopping cart abandonment.

Tip #1: Use Wish Lists

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4 Types of Content That Encourage Customers to Purchase

In this post, we’ll talk about four types of content that will help increase desire and motivation in your prospects to open up their wallets and purchase. We’ll offer some ideas for increasing your conversion rate optimization, and make that cash register ring more.

Marketing your company and encouraging customers to purchase is a tall order in today’s digital world. For some business owners, it can be downright scary.

First, let’s take a look at your website’s sales funnel and take “the scary” out of marketing your products.

The Sales Funnel – Motivate Customers to Purchase

Just what is your sales funnel? It’s your marketing system. It’s the way to take your customer from prospect to lead to customer and eventually to repeat buyer.

What’s the purpose of the sales funnel? The purpose is to filter your customers and point them in a certain direction. For example, you’d like to make your own herb oil. You use a funnel to pour the oil into a skinny-necked bottle. Why? To keep the oil from spilling all over making a mess.

Your website funnel works in much the same way. It directs your customer on a particular path, keeping them from getting side-tracked and leaving your landing page.

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