Your email marketing materials must stand out – not just in a user’s inbox, but once the email is opened too. In the past, email marketing campaigns that encouraged click-throughs typically did so by inspiring users. Read on to find out four ways that you can ensure your email marketing stands out from a crowded inbox and gets the message across.
Give It Personal Appeal
Nothing is more compelling than an email in which the President of the United States calls you by name. President Obama’s Change email campaign understood this exact approach. Don’t worry, you don’t have to be our nation’s leader to take advantage of it.
Email macros make it easy to include a personalized touch, but how you use a person’s name is just as important. The best emails feel personal. And they are. So, address the customer, but also reach out like an old friend. (more…)