Landing Page Inspiration for Insurance Websites
When we begin a new Conversion Rate Optimization project we like to start out by seeing what else is out there to help us get inspired and to see what the competition is doing (and not doing) these days. This week we focused on landing pages for insurance websites.
For our landing page inspiration blog posts, we like to run though and point-out the good “best practices” on the pages, as well as highlight some of the elements that we would recommend testing.
Please use the comment area below to post some critiques and questions. Please add your thoughts on elements that should be pointed out on the pages. Often times, there are more gold nuggets there to find.
To see our comments, just rollover the images and our good/try notes will popup.
Sexy CRO: Segment your visitors by gender to increase conversion rate . . .
In person, salespeople sell differently to men and women – here’s why that works and how to duplicate it online.
Last week I overheard a conversation about how “stylists” are trained to sell hair coloring, premium hair products, and massages to men and women differently. Read the rest of this entry »
Landing Page Inspiration for iPhone App Download Pages
Whenever we start a new landing page optimization project we like to start out by seeing what else is out there to help us get inspired and to see what the competition is doing (and not doing) these days. This week we focused on landing pages for iPhone app download pages.
For our landing page inspiration blog posts, we like to run though and point-out the good “best practices” on the pages, as well as highlight some of the elements that we would recommend testing.
Please use the comment area below to post some critiques and questions. Please add your thoughts on elements that should be pointed out on the pages. Often times, there are more gold nuggets there to find.
To see our comments, just rollover the images and our good/try notes will popup.
What is Landing Page Optimization?
An introduction for beginners
Landing page optimization is the process of increasing the number of conversions that take place on a website landing page or sales funnel. According to wikipedia: “Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers.” Yawn.
Your Local Affiliate Marketing Hero
Let’s break this down to beginner basics.
You sell the all amazing Super Widget 451 on your website. You are currently getting 10,000 visitors to your site each month, and 1,400 of those visitors actually buy it. That’s a conversion rate of 14%. Niiiice!
You’re feeling like a rock star living life La Vida Loca from all the money you’re making.
But one day you think to yourself, “Man I’m a genius. Seriously, I’ve got the golden touch. But…”, then it suddenly dawns on you that 86% of all the people who go to your site actually say “NO!”. An overwhelming sense of dread sets in… you drop your margarita, get up from your poolside lounge chair and run to the vacation penthouse master suite and cry your eyes out. “Nobody loves me! Waaaaaah!”
New A/B Split Test Duration Calculator for Landing Page Optimization
How much traffic do I need for my A/B Split Test?
One of the most misunderstood concepts in landing page optimization split testing is the idea of statistical significance. It’s great if you discover that a variant gets you a 25% bump in conversions, but if you’ve only had 10 visitors so far it could have just been luck. In order for a test to be valid it needs to get a minimum amount of traffic. Based on how much traffic your site gets, you can then estimate how many days you need to let the test run.
The math behind this formula is a bit complicated, so luckily we create a tool that automatically calculates this for you given your conversion rate, number of variants, and expected traffic. Check out this Split Test Duration Calculator, along with any of the other free landing page optimization tools we’ve put together for you guys.
Landing Page Optimization Inspiration for Mortgage Websites
Whenever we start a new landing page optimization project we like to start-out by seeing what else is out there.
In this new section we’ll run through high-traffic mortgage page design practices examples that we like, and highlight the the elements we believe are good practice, and also some items that we would try differently.
Please use the comment area below to post some critiques and questions, and to post design thoughts of your own.
To see our comments, just rollover the images.
3 Devilish marketing lessons learned from Judgment Day
Judgment Day – May 21, 2011
How to keep your marketing campaigns from eternal damnation
Judgment Day May 21 2011 Billboard
If you are like me, you are probably interested in how a simple “the end is near” type campaign on billboards captured the heart and conversations of a nation. I decided to de-construct the campaign and try to figure out exactly what made it tick (and ultimately explode).
On May 21, 2011 at 6:00PM (in your time zone, no less), the world is coming to an end. How do I know that? Good question. Simply because of the dozen or so billboards scattered around town. You can’t miss ‘em! (Unless you’re texting and driving, then you can miss them).
By the beginning of May everyone was talking about it. Didn’t matter your religious background or beliefs, everyone was asking, “So whadaya think about Judgment Day coming on May 21st?”
Landing Page Design Inspiration for Internet Marketers
Whenever we start a new landing page makeover project we like to start out by seeing what else is out there. This week we focused on the websites of some standard internet marketers. We’ll run through high-traffic landing page design practices that we like, and highlight the good and bad. These tips can help you see real world examples when you start your creating your landing pages or when you start to test for your landing page optimization projects.
Please use the comment area below to post some critiques and questions.
To see our comments, just rollover the images.
B2C Landing Page Teardowns & Landing Page Design Best Practices
Whenever we start a new landing page makeover project we like to start-out by seeing what else is out there.
In this new section we’ll run through high-traffic landing page design practices examples that we like, and highlight the good and bad.
Please use the comment area below to post some critiques and questions.
To see our comments, just rollover the images.
Using an ancient JavaScript technique to drive conversion rate . . .
Despite running dozens of new tests for our clients every day, it was just two weeks ago that we finally rolled out a new landing page for ourselves.
Here’s the fun part – our landing page looks completely different depending on what day of the week or hour of the day you look at it thanks to an old-school JavaScript technique – here are a few examples:
