Google Data Studio – Be a Data Rock Star

Google Data Studio - Be a Data Rock StarHave you heard of Google Data Studio?

If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. Continue reading “Google Data Studio – Be a Data Rock Star”

Making Marketing Analytics Simple And Easy To Understand

Making Marketing Analytics Simple And Easy To Understand

Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming?

Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.

We look at making marketing analytics simple and easy to understand so it’s something you want to do, not grudgingly have to do.

First, let’s define marketing analytics. Continue reading “Making Marketing Analytics Simple And Easy To Understand”

Your Definitive Guide To Customer Acquisition

Your Definitive Guide To Customer Acquisition

Customer acquisition is the process you go through to gain new customers. It’s how you persuade people to purchase your products or services.

Are you doing enough to increase your customer acquisition rates? In this article, we provide your definitive guide to customer acquisition.

You’ll learn some advanced strategies for acquiring, and keeping, new customers. Continue reading “Your Definitive Guide To Customer Acquisition”

7 Ways To Grow Your Customer Base With Emails

7 Ways To Grow Your Customer Base With Emails

Your customers are the essence of your business. Most business owners instinctively know this.

What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers.

In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.

Let’s look at the transactional email and the power it has to grow your business. Continue reading “7 Ways To Grow Your Customer Base With Emails”

6 Ways To Optimize Your Leads And Drive Your Business Online

6 Ways To Optimize Your Leads And Drive Your Business Online

Is it time to light a fire on your website? Are you looking to increase your online business and lead generation?

In this article, we’re going to take a look at some advanced tips for lead conversion.

Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse.

This might be on a landing page or a blog post. You direct your visitors to a form on the page by engaging them with valuable content and showing them your products or services are the solution to their problem.

Lead generation is a business that involves constant testing and fine-tuning. To get you working on the right path, we’ve put together some advanced strategies for you.

Here are six ways to optimize your leads and drive your business online.

#1:  Look at What You’re Doing Now

It’s hard to move forward if you don’t know where you stand right now. How can you track your success if you don’t know what’s working now or where you need to revise your tactics?

You want to take a long hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward.

Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward.

You want to pay the most attention to your conversion rates as this is the number you want to improve upon. This is where you’ll optimize to drive your business.

#2: Optimize the Lead Generation Process

Continue reading “6 Ways To Optimize Your Leads And Drive Your Business Online”