We analyze some of the largest online retailers landing pages for one of the biggest online shopping days Cyber Monday.
- Keeping it simple with the standard Amazon layout
- Clean Cyber Monday callout
- Deals devided by % off and categories Read the rest of this entry »
Over the past few years we have used one simple holiday tradition to help our clients increase their conversions. We decided that we would share this tradition with you by building a simple Christmas countdown timer that you can download and instantly implement on your site!
We often preach to our clients, as well as our readers, that creating a sense of urgency for your users can often increase conversions. An effective tool to achieve this sense of urgency around the holidays is a countdown timer until Christmas. Here’s a snappy widget that you can use to test on your traffic this holiday season.
Here’s the countdown:
And here’s a larger version:
Your unique selling proposition (USP) is important to your brand, your audience, and your sales. Without a USP, visitors to your site may compare you to your competitors and say that you’re the same, or even worse, that your competition has a better product. So, how do you come up with a USP and what do you offer that makes your product the best?
Image via Flickr by Lodeez
If you don’t believe in your product, neither will anyone else. Make sure that you are 100 percent behind what you’re selling. While this doesn’t give you a USP in and of itself, it can help you come up with one. Let’s be honest, it’s unlikely that you’re the only one selling the type of product or service you offer. So, set yourself apart. The best way to start is by believing in what you offer. Read the rest of this entry »
You know your family pretty well, right? How about your customers – do you know them? Like, *really* know them? Understanding who your customers are, and exactly what drives them, is important to increasing your conversion rate. When you make the decision to get to know your customers better, you’re making the decision to better your company and your brand.
1. Understand Your Demographics
Image via Flickr by Future Challenges
The first thing you need to do to really understand your customers is to take a look at them. Who is buying products from you? Are you mostly getting sales from retired seniors? Is it internet billionaires who find your service irresistible? When you understand the demographics of the people purchasing from you, you’ll be able to take the next steps to truly understanding them. Read the rest of this entry »
A call to action is the section on your website where you tell a visitor exactly what you want them to do. When you’re considering using a call to action, or CTA, it’s important that you understand the differences between different CTAs as well as proper placement.
Use a Strong Call to Action
Image via Flickr by Sean MacEntee
You’re trying to get someone to do something specific on your site. Do you want them to buy a product, or just fill out an email capture form? Either way, you need to tell them. Letting people know with both words and visual clues allows them to fully process the call to action. “Buy Now!” is a strong call to action that tells the customer exactly what you want them to do. Read the rest of this entry »
Marketers today are going crazy for new techniques that get people to their landing pages. Facebook, text message ads, and more are constantly being pushed as the best new marketing techniques. However, it’s important to remember the tried and true methods of marketing. While some say that these are dead, it’s easy to see how traditional marketing is not only still alive and working, it can help you get more visitors and conversions. For this Halloween, let’s bring these Zombie techniques back to life!
Word of Mouth is Still Most Valuable
Image via Flickr by Glenn Batuyong
The best form of marketing has always been, and always will be, word of mouth. When you offer a great product or service, you’re able to have your customers do some of the marketing for you. They tell friends and family about your product or service, and recommend your company. This is a great way to get reliable conversions, no matter what you offer your visitors. Read the rest of this entry »
Your landing page has limited space, and you need to let your visitors know exactly what you’re offering, the benefits, and more in a quick way. There are many approaches to do this, and one of the most effective ways is by using videos. Can videos be effective for landing pages?
Videos Easily Show Visitors the Benefits
Image via Flickr by Nazmus Khandaker
One of the best things about using videos on your landing page is that you’re able to show your visitors exactly what benefits your product or service will have for them. Does your product make their lives easier? Will your service ensure that they get a great deal? These are all important to buyers and a video can show them more effectively than words on a page. Read the rest of this entry »
When you’re creating a landing page, you know what you want to tell your visitors. When people come to your landing page, it is assumed that they are looking for your service, product, or message. However, are you sure that you’re offering exactly what they’re looking for?
It’s Not About You
Image via Flickr by Nana
You’re selling a product or service, but you need to realize that to do this, you can’t be thinking about yourself. Sure, you want sales, but these sales cannot be the only thing you focus on. Visitors to your landing page don’t care about you or the sales that you want. Instead, they are thinking about themselves. What do they need? How will the product on the page help them?
Because you’re trying to appeal to the customer, you need to be thinking about them as well. Don’t worry about what you want and need. Try to step into the customer’s shoes and figure out what they need. This will help give you a more succinct page that interests the visitor. Read the rest of this entry »
It seems like everyone today has pop-ups on their website. If you’re looking for something a little different, there are many other options. You still need to get the information out there, and capture email addresses for your email campaign. So, consider the following options.
1. Skyscraper Ads Can Improve Click-Through
Image via Flickr by caccamo
Some studies today are showing that skyscraper ads are some of the most popular, and convert the best of all options. These are thin and tall across the side of your landing page. They can offer information, ask for email addresses, and more. The thing you need to keep in mind most for skyscrapers is that they are a very specific format. You need to ensure that they are not too long for the rest of the page and that they look good with the rest of the site.
Why do these work so well? Visitors know to look at the top of the page for information. Because of this, they are likely to look at the skyscraper and fill out the information or click-through. Read the rest of this entry »
Is your landing page conversion rate not where you want it to be? Sometimes you just need to change things up on your website and get a new look. When you use A/B testing, you have two separate landing pages. Some of your traffic is sent to one page, site “A,” while the rest is sent to site “B.” Each landing page is slightly different, allowing you to gauge and experiment visitor reactions. With A/B testing, you’re able to find the best placement for items on your page, colors, and more to maximize visitor conversions.
How to Make Changes
One of the first things you’ll want to consider when thinking about doing A/B testing is what changes to make. There are a variety of things that you should reposition or completely change on your website that will enhance your conversion rate: Read the rest of this entry »