Which Social Media Site is Best For Your Landing Page?

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The world of social media is heavily populated and still growing. With contenders ranging from the well-established behemoths to the promising newcomers, picking the right site for your business is tricky. Signing up for all of them is overkill, so you need to narrow down your options and focus on the few that best suit you and your landing page.

Facebook

Which Social Media Site is Best For Your Landing Page?
Image via Flickr by Sean MacEntee

With 1.23 billion monthly active users, Facebook is king in the world of social media. If you’re going to choose just one site for your social presence, this is a solid pick. Your landing page should invite visitors to like your Facebook page so you can get your posts into their regular feed. Individual stories featured on your home page will also gain weight with a like button that allows users to share that particular piece. Pair your Facebook presence with one or two other sites for a well-rounded approach to social media marketing. Read the rest of this entry »

Get the Most From Your Money – Optimizing your PPC

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As marketing success continues to grow dependent on a digital track, truly understanding pay-per-click (PPC) makes a big difference in your business’s ad profits. When correctly managed, almost any company reaps the benefits from PPC optimization. To get the most from your PPC campaign, consider these optimization strategies:

Keyword Bidding

Get the Most From Your Money   Optimizing your PPC
Image via Flickr by oh.tinkerer

Using broad batch matching in a campaign tends to trigger ads for unwanted search queries. To uncover what exact search words or queries bring up your ad, whether by time period, by campaign, or by group, go to the Search Terms under Dimensions (in Google AdWords). Since exact match bidding presents large limitations, instead opt for exact match with modified batch bidding which adds a “+” in front of the keywords. This allows you to detach from phrases that deliver the wrong message in connection to your brand, but still enables longer search entries to pop the ad. Furthermore, this method facilitates negative keyword research. Read the rest of this entry »

6 Mobile Stats That Will Blow Your Mind – And How to Use Them

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Forget classifying the youth of America as Generation Y; with nine out of ten 18 to 29-year-olds owning a smartphone, America’s young adults are Generation Mobile. In addition, 37 percent of these young adults are accessing the Internet via tablet computers. It’s not just young adults embracing mobile technology either; mobile device ownership has soared across all demographics. If you still aren’t convinced on the importance of mobile marketing, consider these mind-blowing statistics, and ways you can use them to your advantage on your landing pages.

In 2014, Mobile Internet Usage Will Overtake PC Browsing

6 Mobile Stats That Will Blow Your Mind   And How to Use Them
Image via Flickr by gail

This year, for the first time ever, people will access the Internet using mobile devices more than with traditional personal computers. So if your marketing materials and website don’t work well on smartphones and tablets, you’ll lose the majority of internet users.

Mobile users pay for every megabyte of data they consume, so they’re much more concerned with loading times than traditional web browsers. A single second delay decreases customer satisfaction by 16 percent. That pause can also reduce conversions by seven percent.

Perhaps more troubling, three-quarters of users will abandon your mobile site if it doesn’t load in five seconds. Almost half of those mobile shoppers won’t be back. Optimization services can help you decrease your load time and improve mobile user’s mood.

Mobile users demand sites that work well on their devices. Responsive web design will automatically scale your site so it looks its best on any device. Alternatively you might create a separate mobile site to please smartphone and tablet users. Read the rest of this entry »

Keep it Simple, Silly – 4 Ways to Cut the Clutter

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It’s tempting to fill up the white space on your website or landing page. However, unless you’re adding relevant and important information, don’t give in to temptation. In fact, even if it is crucial to your site, it’s even more important to have some white space. This helps the design look great and keeps people on your site. Get rid of the clutter with these steps.

Stay Focused

Keep it Simple, Silly   4 Ways to Cut the Clutter
Image via Flickr by Mark Hunter

There is nothing worse than ending up on a website that rambles. You need to make sure to keep your focus at all times. The copy, call to action, and images should all tie back to your main goal of keeping visitors coming to the site or making a sale. When you cut out text or images that don’t help this focus, you’re going to clear up a lot of space. This has the added benefit of leading visitors where you want them to go, and ensuring that they aren’t confused about your purpose. Read the rest of this entry »

8 Ways to Make Customers Leave Your Site Now

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You’ve finally done it: after weeks, maybe months of planning, design, brainstorming, and proofreading, you’ve put together a fantastic website for your product or service, complete with a flawless landing page and a stellar layout. Yet, all your site statistics show that the second visitors arrive at your page, they’re leaving just as quickly or rarely staying long enough to appreciate your comet tail cursor or listen to the entire midi of Lady Gaga’s “Applause.” Brace yourself, because the fault may lie with you—or at least with the way you’ve set up your page.

Rocking Out the Wrong Way

8 Ways to Make Customers Leave Your Site Now
Image via Flickr by Paul Sableman

If you want to force your customers to click right away from your site, there’s one thing that will guarantee it: loud music. Whether it’s a discordant midi version of your favorite song or the latest brokenhearted ballad, loud music sends people running. Surely you’ve experienced the sudden shock of visiting a page, only to have your speakers blaring at you unexpectedly. People don’t like loud surprises; they’re scary. Remember, this is your landing page, not a rock concert. Read the rest of this entry »

Understanding Real-Time Marketing

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The digital arena is a nonstop, attention-grabbing powerhouse that’s changing the marketing landscape by the millisecond. If your marketing efforts aren’t millisecond-optimized and ready for real-time, then your audience will walk out of the theater before the show is over. To better achieve marketing success on a digital level, here is a basic explanation of real-time marketing and how it’s teamed with real-time analytics to bring your online marketing to new heights, especially on your landing pages

Real-Time Marketing in a Digital Nutshell

Understanding Real Time Marketing
Image via Flickr by DJ_Noddy

Online marketing is a tough nut to crack. All idioms aside, it’s also essential for businesses wanting to reach a massive customer base. Because of this, a real-time marketing approach is an effective way to reach audiences on aclose-to-immediate timescale.

Real-time marketing is an inbound approach that relies on social media and other digital avenues to advertise to customers based on potential sales opportunities. The idea of “real-time” comes into play with the delivery of the advertising itself. Read the rest of this entry »

Do’s and Don’t of Grabbing an Audience’s Attention

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Trying to keep your audience’s attention can feel like trying to herd cats. There are a lot of distractions to compete with, and they can keep your visitors from doing what you’ve set out to accomplish on your landing page. Fortunately, there are a few tried and true ways to not only keep all eyes on you, but also convey the message you’re looking to share.

Do Give Your Audience Something For Free

Dos and Dont of Grabbing an Audiences Attention
Image via Flickr by randomduck

This may be a difficult pill to swallow, but it’s a powerful tactic. What and how much you give away is your decision, but if your audience doesn’t know what they’re getting in to, they probably won’t be willing to stick around and gather more information, or more importantly, they probably won’t be willing to purchase anything. Read the rest of this entry »

Voodoo Alerts is Launching New Website Performance Monitoring Service

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Voodoo Alerts is in pre-BETA

Voodoo Alerts is Launching New Website Performance Monitoring Service

Voodoo Alerts

Voodoo Alerts (VA) has started a new website monitoring service that monitors all aspects of your website and let’s you now if it finds any problems. Although still in pre-beta (alpha), Voodoo Alerts website monitoring service should start wide beta mode in June of 2014.

Do you know which browser is making you lose money?

With VA, you’ll know your differences in conversion for each browser and OS, and get alerts whenever your website drops in sales.

How does VA work?

Voodoo Alerts works by checking your conversions and visitor activity 24/7 so you don’t have to. VA constantly measures the site activity and conversions from the view of the user. Even if only one part of the funnel is broken, VA with send you an alert letting you know there may be problems.

24/7 Monitoring – VA constantly monitors your website for problems your visitors may experience that may not show up in standard reports or with industry standard website monitoring services like Pingdom.

Automatic Notifications - If any problems are found while VA measures your websites, a notification would be sent to you so that you can fix the problems fast by knowing exactly where the problem lies.

Minimize Lost Sales - You can minimize lost sales and get your prospect users’ experience back to awesome in no time at all.

Website Problems Can “Just Happen”

Many website breakages happen outside of the internal site. In other words, your site could stop working for a segment of your traffic without you knowing. What if the latest version of Apple Mac and iOS Safari browser was changed and now your site doesn’t display properly? How would you know? Or a new update in Webkit changed the way your form shows on a page, and your users can’t seem to get the form to submit… What then?

Voodoo Alerts constantly monitors every aspect of your site, and lets you know if there is a problem before it sucks profits out of your pockets. A simple email or text would be sent letting you know “Hey, looks like there is a problem in Safari on mobile. There was a serious conversion dip over the last few hours. Check it out!”

You can goto to the Voodoo Alerts sign-up page to get started now. Although still in beta mode, the technology used has been around since the beginning of Conversion Voodoo.

 

Learning from Wikipedia – Results from their Fundraising Split Tests

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In 2013, Wikipedia needed to do some fundraising to help keep the company on its feet. The money raised would ensure that necessary aspects of the company, such as the servers, could continue to function. Those in charge of the fundraising campaign decided to do some split testing utilizing different banner designs to test visitor reactions. Let’s take a look at what they did, and how it affected their income.

Highlighting – Cyan vs Yellow

Learning from Wikipedia   Results from their Fundraising Split Tests
Learning from Wikipedia   Results from their Fundraising Split Tests
Image via Wikimedia Commons

Wikipedia started the testing trying to learn if there was a difference in the color used to highlight some of the text in the banner. Each of these banners were yellow, one with a cyan highlight, and the other with a brighter yellow highlight. These banners were tested in July and August, and they declared the yellow highlight the winner.

                            Cyan      Yellow
Total Donations:            4,337     4,418
Total Clicks:               7,127     7,226
Maximum Donation Amount:     $500      $500
Average Donation Amount:   $12.33    $12.53

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Landing Page Copy Tips to Guide You in 2014

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Content and page copy are crucial to a successful landing page. They are becoming even more important as 2014 continues. You don’t want to have the same boring copy as everyone else. You need to make sure that you copy stands out, and that it’s engaging enough to keep people on your page. Because of this, you should consider some of the copy tips for this year.

1. Change Your Wording

Landing Page Copy Tips to Guide You in 2014
Image via Flickr by Alby Headrick

One of the first steps to enhance your copy is to take a fresh look at it, whether the original copy was written five months ago or five years ago. Even if the majority of the copy doesn’t need to be changed, a fresh set of eyes can help you find mistakes and problem.

Get rid of repetitive wording. Do you find that you use the word “great” a lot? For example, you may find that you say you have a great product and it does great things for the customer. This should be changed immediately. The variety of words you use helps not only the flow of the copy, but it will also keep the reader on the page longer. If you can’t think of new wording on your own, consider hiring a copywriter or using a thesaurus. Read the rest of this entry »