Effective Ways To Use Client Testimonials To Optimize Your Landing Page

Have you ever wondered if testimonials work? The answer is a resounding, “Yes!”

Why do you need client testimonials on your website? It’s simple, really. We’re going to cover some of the basics to get you started right away. You need to use customer reviews to increase your conversions. By using them, you eliminate any doubts your customers may have and in turn help them with their purchasing decision.

In one study, 87% of consumers said that after reading a favorable online review, they went on to purchase. Conversely, this same study showed four out of five consumers changed their mind about a purchase after reading a negative online review.

This gives much validation to online reviews. So, we reach our topic today. We are discussing effective ways to use client testimonials to optimize your landing page conversions.

Leverage Social Proof

This concept is easy enough to understand when you think back to your teenage days. You probably wanted that special pair of jeans because everyone else did. Or, perhaps you permed your hair, again, because everyone else was doing it.

Social proof is much the same thing. And, today it’s called “the new marketing.” It’s doing what the Jones’ do, but on a larger scale.

Social proof is one of the effective ways to use client testimonials to optimize your landing page conversions.

For example, if Ted and Joan bought and reviewd your product, their review creates a positive influence on your other website visitors. They are creating informational social influence. Your new customer thinks, “If Ted and Joan like it, I will most likely like it.”

Wikipedia defines social proof as the following: “A psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.”

When you place client testimonials on your landing pages, you create social proof, thus encouraging new customers to convert.

Pepper Your Pages with Testimonials

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Why Automating Your Social Media Could Be Damaging Your Image

Shortcuts are good, right? Not so when it comes to social media.

You are busy, managing your day, and sometimes it may not seem like you have enough time to take care of tweeting and posting. Enter in the plethora of Internet tools catering to someone just like you.

You can automate nearly all of your social media tasks, but should you? Today, we are going to look at why automating your social media could be damaging your image. We’ll look at when it’s definitely not okay to automate, and what tasks might be okay to automate.

Let’s explore why automating your social media could be damaging your image.

Social Means Social

Let’s take the general term, social media, and define it. Social media involves applications that allow users to create and share content and to participate in social networking.

So, by its very definition, social media is social, leaving little doubt that automating all the time doesn’t make for businesses.

Yet, when it comes to marketing managers and social media managers, much of the social side of social media is constantly replaced with automation tools. This makes the marketing department’s job easier, but at what coast to your image and your brand?

The Rise of Automation

Automation tools were created to fill a niche, and many of them have been quite successful. Most people are willing to do anything if it saves them time. After all, wouldn’t it be nice to set your tweets and posts for the week and let social media operate alone?

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7 Ways You Can Build An Irresistible CTA On Your Landing Page

You’ve heard the saying, “You’ve got to leap before you fly.” This is certainly true when it comes to crafting a call to action (CTA) on your landing page.

Consider the analogy. The “leap” is the call to action sending your visitor “flying” to your desired target.

While creating the perfect CTA may sound challenging, we’ve put together seven ways you can build an irresistible CTA on your landing page.

With our seven tips, you’ll soon have people leaping to your target. First, let’s define the CTA.

Defining the Call to Action

The call to action on your page is usually a button with text that prompts your website visitor to take a specific, immediate action. You might see text that says buy now, download today, get a free quote and more.

An effective CTA has three main parts. The first part is the CTA must include an offer that is appealing to your target market.

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How To Craft Headlines That Make People ClickHailed as the “Father of Advertising,” marketing executive David Ogilvy said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

This expert at all things marketing, also said, “On the average, five times as many people read the headlines as read the body copy.”

These are both nice quotes, but what exactly do they mean for you? What these tidbits tell us is that in order to even get someone interested in your copy, you first have to pique their interest with the headline.

In other words, to earn the click to your landing page and increase your conversion rate optimization, you have to start with the headline.

Now, let’s talk about how to craft headlines that make people click.

Craft a Unique Headline

Since the job of your headline is to get your first sentence read, it must be unique. If your headline is powerful enough to get the first sentence read, it’s often enough to elicit the much-desired click.

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4 Ways To Squeeze More Profit Out Of Your Website

What is the goal of your website?

If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your great products.

Once you understand your goals, it’s time to make them happen. In this article, we’re going to discuss four ways to squeeze more profit out of your website.

#1: Offer Free Shipping

Yes, we’re suggesting you will squeeze more profit out of your website if you give something away. Yes, you’re going to need to do a bit of testing, but this one is almost a “must have”. Why? Because Amazon has practically made it “required” in the minds of your visitors to get FREE shipping. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink?

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How To Tell If You’re Driving Your Customers Crazy With Too Many Emails

How many more times can you send your customers an email before they deem your presence in their inbox unnecessary? This is a question we hear many times a day – how many emails are too many?

In this article, we’ll take a look at how to tell if you’re driving your customers crazy with too many emails.

One of the toughest questions any email marketer has to ask is, “How often should I send an email?” Many businesses want to know if there is an ideal frequency for sending emails.

The answer is “it depends.” It depends on the industry and the time of year. It depends on what you promised your subscribers.  Later in this article, though, we will discuss some “general” recommendations for email frequency.

It pays to remember that the subscription to your email list is always your customer’s choice. You hopefully told them how many times per month you’d email them and what to expect. Now, it’s your job to keep them on your list by providing relevant content at the right frequency.

Clues That You’re Sending Too Many

If you look at your email statistics over a period of time, you can glean some important information as to whether you’re driving your customers crazy. Here are some things to look for: (more…)

Where To Find Stock Images To Optimize Landing Page Conversion

Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.

“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.

Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.

When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.

In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.

Consumers Mostly Ignore Stock Photos

Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.

The Nielsen Norman Group conducted eye-tracking studies and found the following: (more…)

7 Reasons You Need To Create A Story Around Your Brand

Children love stories. That is a fact most everyone knows. But why? According to YoExperts, “Story reading bonds the reader to the listener and the listener to the reader.”

With this knowledge in hand, we can surmise the same is true for consumers. When you provide a story for your customers, you bond your business to them and vice versa.

One study tells us that public speakers should tell stories to make their presentations stick in the minds of their listeners. This can also be said for the story you create for your brand. The same study tells us a few more things:
• Stories motivate listeners/readers to act.
• Stories help brands connect with their audiences more effectively than charts, graphs and stats.
• People are more accepting of ideas when their minds are in story mode than in analytical mode.

For all of the above mentioned reasons, we want to emphasize the importance of creating a story for your business. In this article, we’re going to discuss seven reasons you need to create a story around your brand.

Reason #1: Stories Help People Care About Your Brand

Consumers don’t care about catchy taglines for long. While they might boost business for several weeks, catchy slogans aren’t what drives customer loyalty.

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Social Media Tricks That Drive Traffic To Your Online Store

The Internet is full of possibilities when it comes to driving traffic to your online store. One of the easiest, and often less expensive ways, is to use social media.

In this article, we’ll talk about social media tricks that drive traffic to your online store. We’ll help you guide your social media followers to your landing pages to increase your conversion rate optimization.

With 53% of the people on Twitter recommending products in their tweets, the importance of social media to your bottom line is growing daily.

What’s more, studies show that social media is a proven influencer when it comes to purchasing decisions, and more than 90% of consumers turn to social media before making the decision to buy.

So, you can see the importance of social media to your optimization efforts. Here are social media tricks that drive traffic to your online store:

Optimize Your Content

Overly promotional posts and tweets won’t drive as much traffic to your online store as content that is valuable.

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6 Essentials Of E-Commerce Product Pages For SEO Success

Mastering SEO often feels like climbing a giant iceberg. First you hear one thing and then another. Today’s best practices might not be tomorrow’s. And so on and so on…

Fortunately, you can navigate the chilly waters of SEO and come out on the other side poised for SEO success.

In this article, we’re discussing six essentials of E-Commerce product pages for SEO success. We’ll give you some resources so you can learn more about SEO and stay on top of current changes.

First, let’s define SEO, or search engine optimization. This is the process by which you maximize the number of people who visit your website while ensuring that your E-Commerce site appears atop the search results on any given search engine.

SEO is vital to your E-Commerce site’s success. So, let’s dive into the six essentials of E-Commerce product pages for SEO success.

#1: Refine the Structure of Your Website

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