How eCommerce Companies Can Do Surveys And Questionnaires Onsite

How do you know if your website is meeting your customer’s needs? Ever wondered if they’d like to see certain kinds of products featured on your eCommerce site? How about your customer service – do people like it?

These questions and many more can be answered right on your website by your website visitors and customers.

Offer surveys and questionnaires to get useful information about your eCommerce site and its products.

Surveys and questionnaires can increase your customers’ loyalty because they feel like they are part of the process. By asking their opinion, they have buy-in because they’re either helping you solve a problem or tooting your horn.

The best way to understand what your website visitors are feeling is to survey them.

According to Survey Monkey, every month more than 30 million people complete their surveys. With at least that many people online completing surveys, it’s time you took advantage of this great fact-finder.

(more…)

Copywriting Tips for ECommerceWhat should I say? How much should I say? How much is too much? Or, for that matter, too little? Who’s my audience? Will they understand what I’ve written? What format works best?

But, wait, I’m not a creative writer! Help!

If you’ve ever muttered these questions to yourself while pouring over your eCommerce product descriptions, than this article is for you. If you’re struggling to write copy that converts, this post is also for you.

Let’s discuss 10 copywriting tips and techniques for eCommerce product pages.

Your job is to create a vivid picture in the shopper’s mind. Your picture must be tantalizing and clear, so much so that the shopper imagines holding the product and using it.

Take a step into the multi-faceted world of creating writing. You are equal parts prose writer (vivid descriptions) and journalist (just the facts, please). A combination of the two creates winning product pages that convert.

Tip #1: Go Back to the Five Ws

You remember these, right? Many of us were taught way back in grade school to use the five Ws when writing or describing something. It’s also a trick of the astute eCommerce writer. Let’s use these five Ws to craft persuasive product descriptions.

  1. WHO is the product for? Is your target audience male or female, young, middle age or retirees? Are they a defined group of people such as fitness fanatics or new moms?
  2. WHAT are the pertinent details? This is where material, size, feature and function comes in. The HOW can also land here. This is where you’d list how a product works (this doesn’t apply to all product descriptions).
  3. WHERE will your customer use the product? Is it decorative or utilitarian? For indoor or outdoor use?
  4. WHEN would your customer use the product? Is it seasonal? Does it have a long shelf life or an expiration date? What’s the occasion?
  5. WHY should your customer purchase the product? Is it better than the competition? Is it useful? Will it improve quality of life?

(more…)

What Is Working On Mobile Today For eCommerce Websites?

Mobile phone traffic to eCommerce websites has increased exponentially in the last few years. According to a Shopify study, when they looked at more than 100,000 eCommerce stores, they saw 50.3% of traffic coming from mobile (40.3% phones/10% tablets) and just 49.7% from computers.

This study exemplifies the importance of mobile. It demands we talk about what is working on mobile today for eCommerce websites.

Let’s talk about design and development strategy as well as some unique marketing strategies for mobile users.

Responsive Web Design

We’ve talked about mobile conversion rates before and how important it is that your eCommerce website be responsive and mobile-friendly. (see my note at bottom of post about mobile testing). A responsive website changes size and adjusts to the users screen size. This is so important to the success of your eCommerce experience.

(more…)

eCommerce Industry Stats Bounce Rates

Bounce Rates can be intimidating and downright frightening for many website owners. But, in this blog post, we’re going to demystify the lovely Bounce Rate.

We’re going to take a long hard look at eCommerce industry stats on bounce rates. And, we’re going to give you some tips on how to deal with them.

First, let’s define Bounce Rate using Google’s definition:

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and they had no need or interest in going to other pages.

In less vague terms, Bounce Rate is the percentage of visitors that go to only one page before leaving your site.

(more…)

Are visitors fleeing your website in droves with zero engagement or interaction? Here are eight things that are making your bounce rates sky-rocket. Fix them, or you’re sunk.

Content Not Satisfying Searcher Intent

unsatisfying content

Image via Flickr from Mdanys

People visit your website to find information search results have led them to believe your pages contain. Serving them content riddled with sales language, lacking in-depth information, or is boring to read will cause searchers to leave your site. Sentences stuffed with search engine optimization keywords won’t address user concerns either — and may trigger a Google algorithm penalty. (more…)

Just like everything in life, marketing has some basic rules that you’re supposed to follow. However, in some cases, your marketing benefits from breaking these rules. While you don’t want to break all of the rules all of the time, remember that these are not set in stone.

1. Keep Your Focus Unwaveringly

4546017269_ddac803025_b

Image via Flickr by Mark Hunter

Rule: It’s said in the marketing world that you should keep your focus. What should you be focusing on, exactly? The rule is that you should focus on your marketing strategy and conversions. Without conversions, you’re not going to make any money. So, you need to do anything and everything necessary to increase the people coming to your landing page, which will in turn help you sell more.

How to Break It: Let’s be honest – making money is most likely the reason you have a landing page in the first place. You want people buying your product or service. However, the best way to do this is not to constantly focus on getting people in the door. If you do this, you’re going to end up getting the wrong people. Instead, focus on your customers. Figure out your target market and use it. In addition to this, you’ll want to split your focus between a few things. Customers, marketing strategy, and your landing page layout all need to be on your mind.

(more…)

A call to action is the section on your website where you tell a visitor exactly what you want them to do. When you’re considering using a call to action, or CTA, it’s important that you understand the differences between different CTAs as well as proper placement.

Use a Strong Call to Action


Image via Flickr by Sean MacEntee

You’re trying to get someone to do something specific on your site. Do you want them to buy a product, or just fill out an email capture form? Either way, you need to tell them. Letting people know with both words and visual clues allows them to fully process the call to action. “Buy Now!” is a strong call to action that tells the customer exactly what you want them to do. (more…)

CAPTCHAs are a pain in the butt to figure out sometimes. Everyone has problems with them at one point or another. But, as a business owner, you need to decide if they’re worth the customer frustration. The point of a CAPTCHA is to keep out the spam. It’s a noble idea, but does it come at a loss?

Why Use CAPTCHAs?


Image via Flickr by afromusing

CAPTCHA is a word, phrase, or string of letters that website users must complete when filling out online forms or creating accounts. They’re meant to ensure that only real people can fill out web forms or create accounts. Websites that offer polling, blogs with comments, and even online stores all receive spam accounts. These accounts are typically owned by robots or bots.

Bot accounts aren’t created by real people, and they’re typically used for a malicious intent. For example, a bot account created to comment on a blog post is likely going to link back to a third-party site owned by the bot creator or a link containing a virus. CAPTCHAs cut down on bot-created accounts. (more…)

Your website is converting well. You’re making sales, and things are going great. However, did you know that by simply taking a look at your analytics, you may find that there are things you can do to improve your site’s conversion rate even more?

1. Cart Abandonment


Image via Flickr by Todd Barnard

Why do you need to track cart abandonment? This will help you understand if there is something wrong with your checkout process. If a lot of your customers are not continuing through the checkout process, you may need to take a closer look at this. Is your checkout too long? Is your shipping too high? Tweaking your checkout will help increase your conversion even more. (more…)

You want to optimize your landing page, but you don’t have a lot of time to do it. Did you know that there are many tactics that take ten minutes or less that can increase your conversions and help your page ranking? Get your landing page in top condition with these tips.

1. Add High Quality Images


Image via Flickr by photon_de

Let’s be honest, no one wants to visit a site that isn’t visually appealing. One of the best things you can do to optimize your site is add a few high quality images. You don’t want to have too many images, but make sure that you have enough to break up your text. The exact number of images you should have on your page depends on the amount of text you have. If you only have a few paragraphs, one or two images works. However, if your landing page is long, having more images is ideal. Be careful not to use too many large sized images, as you don’t want to affect your site’s loading speed. (more…)