How to keep your marketing campaigns from eternal damnation
If you are like me, you are probably interested in how a simple “the end is near” type campaign on billboards captured the heart and conversations of a nation. I decided to de-construct the campaign and try to figure out exactly what made it tick (and ultimately explode).
On May 21, 2011 at 6:00PM (in your time zone, no less), the world is coming to an end. How do I know that? Good question. Simply because of the dozen or so billboards scattered around town. You can’t miss ’em! (Unless you’re texting and driving, then you can miss them).
By the beginning of May everyone was talking about it. Didn’t matter your religious background or beliefs, everyone was asking, “So whadaya think about Judgment Day coming on May 21st?”
It’s been an entertaining and busy month at Conversion Voodoo – regular posting to resume soon, in the meantime here’s what we’ve been up to:
First, conversion guru Rich Page made us think really hard . . .
Our friend and conversion guru Rich Page was kind enough to interview one of our co-founders – click here to read the interview. We also included a variety of the latest conversion tips we’re seeing drive huge performance gains.
Second, we enjoyed time with our clients at the ERA show . . .
This year Jon, Hershey, Dilenia, and Jennifer made it out to the ERA show in Las Vegas meeting with clients, and working hands on to educate the world of direct-to-consumer retailers about conversion rate optimization!
Third, Conversion Voodoo dolls and free iPads . . .
I’ve probably offended you. How can your site be bad, when you’ve spent so much time and massive amounts of resources to make it the most beautiful site on the planet? My intention is not to offend, but to rattle. To shake up your beliefs about how to survive in the Great Recession. You may have a pretty site, but it can be better (much better) from a profit point of view.
I find it interesting how we humans blame shift: “I’m Fat” – It’s the fault of the fast food restaurants and junk food companies. “I am in debt” – It’s the credit card company. “I’m going into foreclosure” – It’s the mortgage lenders fault. “We’re getting a divorce” – It’s my wife’s fault, I’m the perfect husband.
And now I see companies blaming the economy on their website’s lousy performance. Bah humbug!
I’m going to start start a 12-step program for companies with poorly performing websites.The WWA (Wimpy Websites Anonymous)
First step to recovery, admit you have a problem. YOU, not the economy. It’s time to own the responsibility, suck it up and say, “It’s my fault, and I need to do something about it.”