Archive for the "Opinions and Rants" Category
Copywriting and landing page optimization are an investment. You put in the effort and the time, and you get a reward. People known as “vultures” try to steal this reward by copying your landing pages and copy. We know this is true because, hey, it happens to us!
Competitors have stolen our services page, our homepage, and we assume other pages as well. Had they read our blog, they would know that stealing a competitor’s landing page is insane. They’re probably not big on reading, though (one even forgot to change the phone number from our homepage. Need we say more?).
We’re always looking for the positive in life. Instead of publicly shaming these companies as vultures, we will consider their scavenging a form of flattery. Today, we turn their theft into our opportunity to show you how to prevent competitors from stealing your landing pages and what to do about it when it happens.
Scare the vultures away
People will grab your content for all types of reasons. Some will scrape your blog to help their site’s SEO. Others are just lazy. They would rather eat your leftovers than write and test their own landing pages.
POM Uses FTC Judge’s Quotes as Product Testimonials (Be a Purple Cow)
Basically the FTC has totally smacked POM hard for unsubstantiated product benefit claims in their advertising and marketing. So, in response to the FTC, they have taken out full page ads for POM using some quotes directly from the presiding administrative judge from the FTC:
“Competent and reliable scientific evidence supports the conclusion that the consumption of pomegranate juice and pomegranate extract supports prostate health, including by prolonging PSA doubling time in men with rising PSA after primary treatment for prostate cancer.”
– Judge Chappell, Chief Administrative Law Judge, FTC
In the Matter of POM Wonderful LLC, Initial Decision (5/17/2012), page 282
“Pomegranate juice is a natural fruit product with health promoting characteristics. The safety of pomegranate juice is not in doubt.”
– Judge Chappell, Chief Administrative Law Judge, FTC
In the Matter of POM Wonderful LLC, Initial Decision (5/17/2012), page 103
I must say, I am impressed. I always believe in doing everything you can to stand out in a crowd. And POM gets my personal award for standing out BIG TIME. I’m interested to see what the FTC does with this. It’ll be fun to watch on FTC’s blog.
Whenever we start a new landing page optimization project we like to start out by checking out all the other sites in the same industry/niche market. It helps us to see what else is out there and gets us inspired to see what the competition is doing (and not doing) these days. This week we focused on landing pages for internet start-ups.
We made some basic notes on some of the elements that stand out to us. But there is one part of the landing page that every single internet start-up seems to screw-up on their landing pages (usually their home page): What is it your freakin’ product does for ME?
Use headlines to grab them by the throat
It’s nice to know that one of your buddies at mashable wrote an article about you, and you get to put their logo on your site as a solid trust element. Kudos. But no “real people” outside of “the valley” gives a flying fig newton about what they say, nor how brilliant you are. (no offense, we like mashable, but we’re not “real people” either.)
Real people, those average visitors that you are begging God to fall in love with you and your product, only have their internal radio tuned into one station: WIIFM. “What’s In It For Me”.
Out of the 3 sites we reviewed, I think Addroid did the best in terms of quickly explaining their benefit. But even then, they could improve their copy on the landing page as well.
Judgment Day – May 21, 2011
How to keep your marketing campaigns from eternal damnation
If you are like me, you are probably interested in how a simple “the end is near” type campaign on billboards captured the heart and conversations of a nation. I decided to de-construct the campaign and try to figure out exactly what made it tick (and ultimately explode).
On May 21, 2011 at 6:00PM (in your time zone, no less), the world is coming to an end. How do I know that? Good question. Simply because of the dozen or so billboards scattered around town. You can’t miss ‘em! (Unless you’re texting and driving, then you can miss them).
By the beginning of May everyone was talking about it. Didn’t matter your religious background or beliefs, everyone was asking, “So whadaya think about Judgment Day coming on May 21st?”
It’s been an entertaining and busy month at Conversion Voodoo – regular posting to resume soon, in the meantime here’s what we’ve been up to:
First, conversion guru Rich Page made us think really hard . . .
Our friend and conversion guru Rich Page was kind enough to interview one of our co-founders – click here to read the interview. We also included a variety of the latest conversion tips we’re seeing drive huge performance gains.
Second, we enjoyed time with our clients at the ERA show . . .
We try to make it out to a few conferences a year in between driving insane conversion rate increases for our clients.
Third, Conversion Voodoo dolls and free iPads . . .
As if you needed a reason to become a Conversion Voodoo client – check out that gift basket with a custom Chocolate Voodoo doll!
That’s right – delicious, kind of evil, and entertaining.
Mark White from RevDRTV is a new friend and the winner of our ERA iPad giveaway – congrats Mark and look forward to working together!
Wrapping up, welcoming new clients and hitting homeruns . . .
In September we welcomed in several new clients and saw record month-over-month growth in conversion rate increases.
The word is getting out – we manage end-to-end conversion rate optimization and drive incredible results – copy, design, technology, everything:
- Click here to contact us right now for a free analysis or call 1-800-454-5882.
- No money up front – we work on performance, backed by a $10,000 guarantee!
- You’ll get a full team of designers, copywriters, marketing gurus, and technical overachievers working overtime to increase your website conversion rate!
I’ve probably offended you. How can your site be bad, when you’ve spent so much time and massive amounts of resources to make it the most beautiful site on the planet? My intention is not to offend, but to rattle. To shake up your beliefs about how to survive in the Great Recession. You may have a pretty site, but it can be better (much better) from a profit point of view.
I find it interesting how we humans blame shift: “I’m Fat” – It’s the fault of the fast food restaurants and junk food companies. “I am in debt” – It’s the credit card company. “I’m going into foreclosure” – It’s the mortgage lenders fault. “We’re getting a divorce” – It’s my wife’s fault, I’m the perfect husband.
And now I see companies blaming the economy on their website’s lousy performance. Bah humbug!
I’m going to start start a 12-step program for companies with poorly performing websites.The WWA (Wimpy Websites Anonymous)
First step to recovery, admit you have a problem. YOU, not the economy. It’s time to own the responsibility, suck it up and say, “It’s my fault, and I need to do something about it.”
Hallelujah! If you have admitted you have a problem, you are on the road to recovery and the potential to massively increasing your profits! Can I get an Amen?!?! Read the rest of this entry »