Today, companies must optimize for three different user experiences: laptop/desktop, tablet, and mobile. Morgan Stanley analysts predict that more users will reach the Internet on their mobile device than on their computers by 2015 (or sooner). Take Google’s latest changes to its algorithm into account — it’s trying to better understand/produce answers for long-tail search queries (common to mobile users) — and you’ll understand the need for a quality mobile site and landing pages.
If you’re making any of the following mistakes on your mobile site, you’re leaving business on the table.
Your Images Aren’t Scalable
Image via Flickr by mattcornock
The images on your website should change size according to the device they’re being viewed on. If your images aren’t scalable, they won’t fit the screen view and they’ll affect text and flow. You can fix this problem by using responsive design. (more…)