By definition, customer retention is the activity a company undertakes to prevent customers from defecting to alternative companies. Successful customer retention starts with the first contact and continues throughout the entire lifetime of the relationship.
Since customer retention is one of the most powerful ways to grow your business, we’re here to tell you that it is doable. The best part about customer retention is that you already have a relationship with these customers because they’ve already made at least one purchase from you.
They know your business and a little about at least one of your products. Now, it’s up to you to convince them to move forward with your business again and again. To help you do that, here’s how to improve customer retention with these five tools.
#1: Build Relationships
The most important part of your customer retention strategy is relationship building. Once your customer makes the first purchase, it’s time to personalize the message.
This allows you to tailor information to each customer’s needs.
For example, let’s say you purchase a pair of jeans on an eCommerce site. That company may then send you an email with product recommendations that might go with your new pair of jeans.
Alternatively, you might sell vacuum cleaners online. You could continue to build the relationship by offering emails that include cleaning tips and product recommendations on vacuum cleaner bags.
It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time?
All of this makes you feel super-charged, like you are doing everything exactly right.
What if this happened on such a regular basis that your company was in a constant state of growth?
In this article, we’re going to look at eight user acquisition tactics that could skyrocket your growth because, after all, no sale or lead happens by itself. You’ve got to put in the leg work to make this happen.
If the phrase, “acquisition tactics” makes you break out in hives, there’s no need to worry. We’re going to break that down for you and show you some strategies you can implement to boost your growth.
Take it easy and don’t try to implement them all at once. You’ll find many ways to gain traction and jump start growth, but what’s important is that you do what works the best for your business. This may mean trying a few tactics, testing and revising for the best growth improvement.
Let’s dive into eight user acquisition tactics.
#1: Great Products
No list on acquisition tactics would be complete without stating the simple fact that to grow your business, you first have to offer a great service or product.
What’s more, your products and services have to be ready for acquisition. Before beginning the process of on-boarding customers, make sure your product is completely ready for public consumption.
Additionally, ask yourself if your increase in growth-type activity can be handled by your servers and your staff.