7 Reasons You Need To Create A Story Around Your Brand

Children love stories. That is a fact most everyone knows. But why? According to YoExperts, “Story reading bonds the reader to the listener and the listener to the reader.”

With this knowledge in hand, we can surmise the same is true for consumers. When you provide a story for your customers, you bond your business to them and vice versa.

One study tells us that public speakers should tell stories to make their presentations stick in the minds of their listeners. This can also be said for the story you create for your brand. The same study tells us a few more things:
• Stories motivate listeners/readers to act.
• Stories help brands connect with their audiences more effectively than charts, graphs and stats.
• People are more accepting of ideas when their minds are in story mode than in analytical mode.

For all of the above mentioned reasons, we want to emphasize the importance of creating a story for your business. In this article, we’re going to discuss seven reasons you need to create a story around your brand.

Reason #1: Stories Help People Care About Your Brand

Consumers don’t care about catchy taglines for long. While they might boost business for several weeks, catchy slogans aren’t what drives customer loyalty.

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Social Media Tricks That Drive Traffic To Your Online Store

The Internet is full of possibilities when it comes to driving traffic to your online store. One of the easiest, and often less expensive ways, is to use social media.

In this article, we’ll talk about social media tricks that drive traffic to your online store. We’ll help you guide your social media followers to your landing pages to increase your conversion rate optimization.

With 53% of the people on Twitter recommending products in their tweets, the importance of social media to your bottom line is growing daily.

What’s more, studies show that social media is a proven influencer when it comes to purchasing decisions, and more than 90% of consumers turn to social media before making the decision to buy.

So, you can see the importance of social media to your optimization efforts. Here are social media tricks that drive traffic to your online store:

Optimize Your Content

Overly promotional posts and tweets won’t drive as much traffic to your online store as content that is valuable.

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6 Essentials Of E-Commerce Product Pages For SEO Success

Mastering SEO often feels like climbing a giant iceberg. First you hear one thing and then another. Today’s best practices might not be tomorrow’s. And so on and so on…

Fortunately, you can navigate the chilly waters of SEO and come out on the other side poised for SEO success.

In this article, we’re discussing six essentials of E-Commerce product pages for SEO success. We’ll give you some resources so you can learn more about SEO and stay on top of current changes.

First, let’s define SEO, or search engine optimization. This is the process by which you maximize the number of people who visit your website while ensuring that your E-Commerce site appears atop the search results on any given search engine.

SEO is vital to your E-Commerce site’s success. So, let’s dive into the six essentials of E-Commerce product pages for SEO success.

#1: Refine the Structure of Your Website

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4 Types of Content That Encourage Customers to Purchase

In this post, we’ll talk about four types of content that will help increase desire and motivation in your prospects to open up their wallets and purchase. We’ll offer some ideas for increasing your conversion rate optimization, and make that cash register ring more.

Marketing your company and encouraging customers to purchase is a tall order in today’s digital world. For some business owners, it can be downright scary.

First, let’s take a look at your website’s sales funnel and take “the scary” out of marketing your products.

The Sales Funnel – Motivate Customers to Purchase

Just what is your sales funnel? It’s your marketing system. It’s the way to take your customer from prospect to lead to customer and eventually to repeat buyer.

What’s the purpose of the sales funnel? The purpose is to filter your customers and point them in a certain direction. For example, you’d like to make your own herb oil. You use a funnel to pour the oil into a skinny-necked bottle. Why? To keep the oil from spilling all over making a mess.

Your website funnel works in much the same way. It directs your customer on a particular path, keeping them from getting side-tracked and leaving your landing page.

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7 Content Marketing Campaign Ideas That Will Generate More LeadsBefore we dive into our seven content marketing campaign ideas that will generate more leads for your business, let’s first talk about the basics of content marketing.

A thorough understanding of the meaning of content marketing is essential before we dive into content marketing campaigns and strategy behind them.

The Definition of Content Marketing

As traditional marketing has fallen by the wayside, it’s left room for content marketing to be a big driver for consumer spending and interaction.

Content marketing involves the creation and sharing of media, and the publishing of content to acquire and retain customers.

The purpose of content marketing is to publish content that is valuable, relevant and consistent. Marketing in the 21st century is more about meeting your customers’ needs than showering them with advertisements. The goal of content marketing is to attract and retain customers.

When we talk about content marketing, it means creating and curating content. Your ultimate goal? Converting leads into paying customers.

To be a successful content marketer, you’ve got to communicate well without “selling.” Gone are the days of the outright sales pitch. You’re trying to subtly convince customers to take advantage of your product or services by giving them information that is valuable.

If you do content marketing right, you’ll have loyal customers for the long haul. Let’s get started. Here are seven content marketing campaign ideas that will generate more leads:

Idea #1: Create Video

The Guardian says video is the future of content marketing. Cisco says that by 2019, “consumer Internet video traffic will be 80% of all consumer Internet traffic, up from 64% in 2014.”

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Drive More Ecommerce Sales by Doing These 5 Things
Traffic, traffic, traffic. While you may spend your commute avoiding roads filled with harried drivers, you need to spend your working hours knee deep in traffic.

Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season.

If you’re like many eCommerce retailers, you may have a terrific website, but you’re most likely not using it to its full potential to drive sales and revenue. In this article we’re going to tell you how to drive more eCommerce sales by doing five things.

According to emarkete.com, this holiday season is expected to be quite strong in the United States. They predict that during the months of November and December, revenues will reach $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year and the highest since the 6.3% rise in 2011.

They also predict eCommerce will hit 9% of total retail sales this season, or $79.40 billion which is up from 8.3% share last year.

With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things.

#1: Use Re-targeting

Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after it has left your website.

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Holiday-eCommerce Planning-A-Look-Back-At-Unique-Promotions-From-Past-Years

It hasn’t been that long since many of you may returned from a lazy vacation to the beach, so we know it’s probably hard to imagine the holidays are just a few weeks away now.

Yet, for the eCommerce retailer, that means your planning should begin as soon as possible. If you get a jump start on your holiday season goals and strategy, you’ll have a leg up on your competition.

The National Retail Federation tells us that the holiday season, traditionally defined as November and December, is the biggest time for retailers. They go on to say that retailers take in between 20-40% of their yearly sales during the holiday season.

With that much money on the line, we encourage you to get started with your planning now. To help you do that, we’re going to look at holiday eCommerce planning by taking a look back at unique promotions from past years.

Six Days of Gifting

Crio Brü, an etailer selling a brewed drink made from 100% cacao beans (also known as cocoa beans), ran a holiday promotion called the Six Days of Gifting.

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Holiday eCommerce Planning How To Create A Shared Holiday Promotion Calendar

Savvy eCommerce and online marketers know it’s time to start planning for the holiday eCommerce rush.

With the holiday season quickly approaching, a shared holiday promotion calendar is the best way to get all of your staff on board and on the same page as you dive into holiday eCommerce marketing.

A Forrester Research study earlier this year reported that the eCommerce industry is steadily growing, faster than expected. A previous report from 2010 didn’t expect the industry to top $300 billion until 2017. Yet, by the end of this year, the industry is projected to reach nearly $334 billion in consumer spend.

With nearly half of shoppers taking care of their holiday shopping online, September is the perfect month to start your holiday eCommerce planning. In this article, we’re going to talk about how to create a shared holiday promotion calendar.

Arrange to Share

Promoting your business for the holidays is a huge task. When you factor in email, social media, pay per click, content creation and blog writing, you’ve got a big work flow to put together and manage. The best way to execute your holiday promotions is with a shared calendar.

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eCommerce Industry Stats For Mobile And Mobile Marketing

Tech analysts predicted that mobile Internet usage would overtake desktop usage by 2014. We’re well past that tipping point now as shown in a July 2015 study.

This study’s year to-date data shows a consolidation with mobile digital media time in the United States significantly higher at 51% compared to desktop usage at 42%.

What does this mean for your eCommerce business? In the simplest turns, if you’re not reaching your audience effectively on their smartphones and providing a good user experience, you’ll miss out on business.

A Shopify study shows us that mobile traffic to eCommerce sites is at more than 50%, while desktop traffic to eCommerce sites sits just below mobile traffic. Shopify says mobile traffic is now the “default” way people shop eCommerce stores.

Let’s explore eCommerce industry stats for mobile and mobile marketing. We’ll review studies and make a case for the importance of a mobile-friendly eCommerce site.

Why the Rise in Mobile Traffic to eCommerce Sites?

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popup-strategiesPopups are annoying, right? Sometimes. Okay, usually they are annoying.

Popups don’t work, right? Wrong.

Popups work. They usually work very well. (See my 2012 post on testing opt-in email popups.)

Why are marketers across the Internet suddenly so interested in popups when before everyone thought users hated popups? Technology, coupled with etailers using popups in more strategic ways, have led to more and more ecommerce conversions and sales.

Take for instance, Nikky from Etsy shop, Nikky in Stitches. She installed a popup to capture email addresses, and she saw a subscription rate of 5.5%. She found that an entry popup with a timed delay of 2 seconds led to an incredible 1,375% increase in email subscriptions.

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