Savvy eCommerce and online marketers know it’s time to start planning for the holiday eCommerce rush.
With the holiday season quickly approaching, a shared holiday promotion calendar is the best way to get all of your staff on board and on the same page as you dive into holiday eCommerce marketing.
A Forrester Research study earlier this year reported that the eCommerce industry is steadily growing, faster than expected. A previous report from 2010 didn’t expect the industry to top $300 billion until 2017. Yet, by the end of this year, the industry is projected to reach nearly $334 billion in consumer spend.
With nearly half of shoppers taking care of their holiday shopping online, September is the perfect month to start your holiday eCommerce planning. In this article, we’re going to talk about how to create a shared holiday promotion calendar.
Arrange to Share
Promoting your business for the holidays is a huge task. When you factor in email, social media, pay per click, content creation and blog writing, you’ve got a big work flow to put together and manage. The best way to execute your holiday promotions is with a shared calendar.