Archive for the "Marketing Tips" Category
Your unique selling proposition (USP) is important to your brand, your audience, and your sales. Without a USP, visitors to your site may compare you to your competitors and say that you’re the same, or even worse, that your competition has a better product. So, how do you come up with a USP and what do you offer that makes your product the best?
Image via Flickr by Lodeez
If you don’t believe in your product, neither will anyone else. Make sure that you are 100 percent behind what you’re selling. While this doesn’t give you a USP in and of itself, it can help you come up with one. Let’s be honest, it’s unlikely that you’re the only one selling the type of product or service you offer. So, set yourself apart. The best way to start is by believing in what you offer. Read the rest of this entry »
You know your family pretty well, right? How about your customers – do you know them? Like, *really* know them? Understanding who your customers are, and exactly what drives them, is important to increasing your conversion rate. When you make the decision to get to know your customers better, you’re making the decision to better your company and your brand.
1. Understand Your Demographics
Image via Flickr by Future Challenges
The first thing you need to do to really understand your customers is to take a look at them. Who is buying products from you? Are you mostly getting sales from retired seniors? Is it internet billionaires who find your service irresistible? When you understand the demographics of the people purchasing from you, you’ll be able to take the next steps to truly understanding them. Read the rest of this entry »
Marketers today are going crazy for new techniques that get people to their landing pages. Facebook, text message ads, and more are constantly being pushed as the best new marketing techniques. However, it’s important to remember the tried and true methods of marketing. While some say that these are dead, it’s easy to see how traditional marketing is not only still alive and working, it can help you get more visitors and conversions. For this Halloween, let’s bring these Zombie techniques back to life!
Word of Mouth is Still Most Valuable
Image via Flickr by Glenn Batuyong
The best form of marketing has always been, and always will be, word of mouth. When you offer a great product or service, you’re able to have your customers do some of the marketing for you. They tell friends and family about your product or service, and recommend your company. This is a great way to get reliable conversions, no matter what you offer your visitors. Read the rest of this entry »
Your landing page has limited space, and you need to let your visitors know exactly what you’re offering, the benefits, and more in a quick way. There are many approaches to do this, and one of the most effective ways is by using videos. Can videos be effective for landing pages?
Videos Easily Show Visitors the Benefits
Image via Flickr by Nazmus Khandaker
One of the best things about using videos on your landing page is that you’re able to show your visitors exactly what benefits your product or service will have for them. Does your product make their lives easier? Will your service ensure that they get a great deal? These are all important to buyers and a video can show them more effectively than words on a page. Read the rest of this entry »
It seems like everyone today has pop-ups on their website. If you’re looking for something a little different, there are many other options. You still need to get the information out there, and capture email addresses for your email campaign. So, consider the following options.
1. Skyscraper Ads Can Improve Click-Through
Image via Flickr by caccamo
Some studies today are showing that skyscraper ads are some of the most popular, and convert the best of all options. These are thin and tall across the side of your landing page. They can offer information, ask for email addresses, and more. The thing you need to keep in mind most for skyscrapers is that they are a very specific format. You need to ensure that they are not too long for the rest of the page and that they look good with the rest of the site.
Why do these work so well? Visitors know to look at the top of the page for information. Because of this, they are likely to look at the skyscraper and fill out the information or click-through. Read the rest of this entry »
An email marketing campaign is one of your greatest marketing assets. However, it can also easily become your biggest folly. These campaigns walk a fine line, and it’s important to understand the things you can do to completely ruin your marketing campaign so you don’t make these fatal mistakes.
1. Generic Forms
One of the worst things you can do with your marketing campaign happens before you even have anyone to send emails to. If you have a generic email capture form, your website users won’t get excited. People see dozens of web forms every day asking them to sign up now or submit information. When these look the same, say the same things, and don’t have anything interesting, people tend to glance over them as if they weren’t even there.
You need to do something great with your email capture form. It needs to catch your visitors’ attention. Otherwise, they’ll likely look at the form, and not even process that it’s there. Along with this, you need to make sure that your form is in an easy-to-see spot. If your visitors don’t see it, they won’t be filling it out. Read the rest of this entry »
What’s a sales funnel? A sales funnel is a basic term to help identify the sales process. Like a funnel, it is wide at the top, with all sorts of leads, including unqualified prospects. These are people who could benefit from your product or service, who you have never talked to. From there, the process filters down the funnel to end at those who have received your product or service and actually paid you for it. However, many sales funnels have gaps and holes. Let’s address a few common mistakes.
1. Bad Lead Generation Forms
Image via Flickr by Mace Ojala
One way you’re probably losing out on sales is simply because of a bad lead generation form. Take a close look at your form. Make sure that you’re not asking for too much information. No one wants to sit and fill out a form for ten minutes. In addition, it’s important that you’re not asking sensitive or information. If you wouldn’t want to give out the information asked on the form, don’t expect others to. Read the rest of this entry »
Have you noticed a drop in the number of email captures you get? Sometimes you need to change things up with your email opt-in process to increase this number. When you’re considering your email captures, there are a few things you can change on your landing page to help ensure you get a better email capture conversion.
1. Registration During Purchase
Image via Flickr by Rob Enslin
One of the most effective ways to ensure email capture is to ask visitors to register when they purchase something from your website. The customer is already engaged in your site and product, and will usually fill out the registration form. In fact, one study shows that registration during purchase has a 58 percent effectiveness for those who use it. Whether you require registration to buy, or it’s just an option, you’re going to get more email addresses with a registration form at this point. Make sure to test a checkout process with vs without registration so you know this doesn’t have a negative overall effect! Read the rest of this entry »
Have you ever been in a meeting when everyone started throwing around acronyms? It gets a little confusing. Since many of these acronyms are either interchangeable or similar, that makes it even harder to follow. Let’s try to decode some of the most notorious marketing acronyms.
1. AOV – Average Order Value
Image via Flickr by Anthony Easton
Averages are all the rage in marketing and sales. When you know your average order value, you can state this in marketing letters, inquiries, and more. Of course, knowing your AOV isn’t going to tell you what’s wrong with your site, but if your AOV is low it can help you realize if you have some work to do. Read the rest of this entry »
Lots of people come to us for landing page optimization, but there’s a great deal to be learned from shopping cart abandonment as well. Today we’re excited to release an infographic showing the major concerns and solutions to battling shopping cart abandonment. Here are a few core concepts we always find interesting:
- Ecommerce sites have an average cart abandonment rate of 55% to 75%
- The average online checkout process includes 5.6 pages
- 40% of shoppers are hesitant to create an account because they expect to receive spam
What surprises you?