Archive for the "Marketing Tips" Category
When it comes to generating new leads for your business, you don’t have to do all the work. Your customers can also work for you by generating leads through social media and sharing. The following ideas are low-cost ways you can use your customers and social media to spread your company name.
You Can’t Afford to Ignore Video
Image via Flickr by Roberto Verzo
In December of 2013 alone, 188.2 million people in the United States watched online videos. Video content is no longer just for funny pet tricks and embarrassing falls. Retailers are learning that videos are an ideal way to generate sales and turn customers into brand advocates. For example, online housewares store Stacks and Stacks found that customers were 144 percent more likely to buy an item if they had viewed a video about it. With close to 55 percent growth in 2012, video is the fastest growing advertisement tool online. While the ideal product video is no more than 30 seconds long, it should also be engaging enough for consumers to share.
Of course, video content production can be as expensive or cheap as you want it to be. You can either hire another company to create something for you, or you can pick up your iPhone and use your computer’s editing software. Read the rest of this entry »
Your “About Us” landing page isn’t just an opportunity to introduce your business to potential clients – it’s a place to ask for the sale and so much more. Think of your “About Us” page as tool in your ROI arsenal.
If your “About Us” page contains basic information – or worse, is blank – then read on to learn how to transform your “About Us” page into a sales opportunity.
Creating an “About Us” Page
Image via Flickr by EpicFireworks
A surprising number of companies don’t have a true “About Us” page. And no, a “Mission Statement” or “Company History” page doesn’t count. Creating a real “About Us” page is the first step to transforming your landing page into a sales opportunity. Search engines typically crawl for “About Us” pages and display them as part of your web results beneath your homepage. Potential customers use it as a direct link to learn more about not only your culture, but your services.
Lack of an “About Us” page can be a deterrent for those who are likely already shopping around for similar services. If your company can’t send a concise message about your offerings via a branded landing page, then what’s to stop your potential customer from finding the answer in another company that does just that? Read the rest of this entry »
Offering a free trial is traditionally a great way for a company to get its digital foot in the door with potential customers; however, all too often, companies miss the mark when it comes to actually retaining clients. Conversions are key to your bottom line, but does your company know how to transition to sales?
How can you ensure your customers will stick around after they take a peek at your product? Read on for eight tips on retaining customers after the free trial.
1. Require a Credit Card
Image via Flickr by Jorge Franganillo
Some users are lazy in cancelling a trial membership that automatically converts to paid, but that isn’t why you should require a credit card. The revenue you’ll receive from this stream is little at best and the numbers will hardly reflect your actual user-base. In fact, that’s the point of requiring a credit card. You want real users with real money to take a stab at your service – a credit card number is typically verifiable, which means your free-trial sign ups will be easier to track and analyze.
Actionable Tip: Pair an automatically converting membership with a clear money back guarantee. Make it easy for users to follow through and get their money back if, for instance, they continue on for one month paid, but still decide your service isn’t right. Read the rest of this entry »
The world of social media is heavily populated and still growing. With contenders ranging from the well-established behemoths to the promising newcomers, picking the right site for your business is tricky. Signing up for all of them is overkill, so you need to narrow down your options and focus on the few that best suit you and your landing page.
Image via Flickr by Sean MacEntee
With 1.23 billion monthly active users, Facebook is king in the world of social media. If you’re going to choose just one site for your social presence, this is a solid pick. Your landing page should invite visitors to like your Facebook page so you can get your posts into their regular feed. Individual stories featured on your home page will also gain weight with a like button that allows users to share that particular piece. Pair your Facebook presence with one or two other sites for a well-rounded approach to social media marketing. Read the rest of this entry »
As marketing success continues to grow dependent on a digital track, truly understanding pay-per-click (PPC) makes a big difference in your business’s ad profits. When correctly managed, almost any company reaps the benefits from PPC optimization. To get the most from your PPC campaign, consider these optimization strategies:
Image via Flickr by oh.tinkerer
Using broad batch matching in a campaign tends to trigger ads for unwanted search queries. To uncover what exact search words or queries bring up your ad, whether by time period, by campaign, or by group, go to the Search Terms under Dimensions (in Google AdWords). Since exact match bidding presents large limitations, instead opt for exact match with modified batch bidding which adds a “+” in front of the keywords. This allows you to detach from phrases that deliver the wrong message in connection to your brand, but still enables longer search entries to pop the ad. Furthermore, this method facilitates negative keyword research. Read the rest of this entry »
Trying to keep your audience’s attention can feel like trying to herd cats. There are a lot of distractions to compete with, and they can keep your visitors from doing what you’ve set out to accomplish on your landing page. Fortunately, there are a few tried and true ways to not only keep all eyes on you, but also convey the message you’re looking to share.
Do Give Your Audience Something For Free
Image via Flickr by randomduck
This may be a difficult pill to swallow, but it’s a powerful tactic. What and how much you give away is your decision, but if your audience doesn’t know what they’re getting in to, they probably won’t be willing to stick around and gather more information, or more importantly, they probably won’t be willing to purchase anything. Read the rest of this entry »
As 2014 comes into full swing, it’s important to take a look at the marketing trends that come with it. To effectively make money on your website, or hit the number of visitors you want, you need to attract people to your site. The best way to do so is to pay attention to emerging and effective marketing trends and techniques that you can use to optimize your landing page.
1. Expansion of Content Marketing
Image via Flickr by P4BLoX
Over the last year, content marketing has become a buzzword in the industry. It’s just going to get bigger in 2014. This is due to a number of reasons. First, people enjoy reading interesting article and information. Having good, relevant content that isn’t simply full of keywords helps keep people on your site. You’re also able to link back to your site with content marketing such as guest blog posts. As long as your content is solid and informative, make sure that you continue using content marketing as one of your main techniques. Read the rest of this entry »
Do you know your company’s target market? A target market is the specific group of people who you are marketing toward for your product or service. There are many different types of groups that can make up a target market. If you want to have a higher number of conversions, you need to understand what a target market is, and who specifically you’re marketing toward.
Brainstorming To Get Your Market
Image via Flickr by Luca Mascaro
Some products or services will have a number of different target markets. One of the first things you need to do when putting together your marketing plan is to decide which markets you’ll be targeting. Are you breaking down markets by age, gender, religion, geographic location, or something else? A lawyer who lives and works in one city is going to target the people in that same city and surrounding areas. It isn’t going to be worth the lawyer’s time and energy to try to sell his service to people in other states.
When deciding on a target market, take a look at the product or service you’re selling. Brainstorm and write down who you think would benefit from what you’re selling. During this brainstorming process, write down everything that comes to mind, even if it seems silly at first. After you’ve finished brainstorming, it’s time to go through the list, and find the most likely candidates. Read the rest of this entry »
Your unique selling proposition (USP) is important to your brand, your audience, and your sales. Without a USP, visitors to your site may compare you to your competitors and say that you’re the same, or even worse, that your competition has a better product. So, how do you come up with a USP and what do you offer that makes your product the best?
Image via Flickr by Lodeez
If you don’t believe in your product, neither will anyone else. Make sure that you are 100 percent behind what you’re selling. While this doesn’t give you a USP in and of itself, it can help you come up with one. Let’s be honest, it’s unlikely that you’re the only one selling the type of product or service you offer. So, set yourself apart. The best way to start is by believing in what you offer. Read the rest of this entry »
You know your family pretty well, right? How about your customers – do you know them? Like, *really* know them? Understanding who your customers are, and exactly what drives them, is important to increasing your conversion rate. When you make the decision to get to know your customers better, you’re making the decision to better your company and your brand.
1. Understand Your Demographics
Image via Flickr by Future Challenges
The first thing you need to do to really understand your customers is to take a look at them. Who is buying products from you? Are you mostly getting sales from retired seniors? Is it internet billionaires who find your service irresistible? When you understand the demographics of the people purchasing from you, you’ll be able to take the next steps to truly understanding them. Read the rest of this entry »