Children love stories. That is a fact most everyone knows. But why? According to YoExperts, “Story reading bonds the reader to the listener and the listener to the reader.”
With this knowledge in hand, we can surmise the same is true for consumers. When you provide a story for your customers, you bond your business to them and vice versa.
One study tells us that public speakers should tell stories to make their presentations stick in the minds of their listeners. This can also be said for the story you create for your brand. The same study tells us a few more things:
• Stories motivate listeners/readers to act.
• Stories help brands connect with their audiences more effectively than charts, graphs and stats.
• People are more accepting of ideas when their minds are in story mode than in analytical mode.
For all of the above mentioned reasons, we want to emphasize the importance of creating a story for your business. In this article, we’re going to discuss seven reasons you need to create a story around your brand.
Reason #1: Stories Help People Care About Your Brand
Consumers don’t care about catchy taglines for long. While they might boost business for several weeks, catchy slogans aren’t what drives customer loyalty.