5 Juicy Headlines Tips Your Customers Will Eat Up

Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.

Be Upfront With Information

http://farm3.staticflickr.com/2340/1745685875_99e2aa2b66.jpg
Image via Flickr by miheco

One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. Continue reading “5 Juicy Headlines Tips Your Customers Will Eat Up”

Landing Pages – Navigation or Not?

When creating a landing page, there are many design aspects you need to consider. One of the most important things you’ll need to think about is the navigation on the site. Are you going to have top, side, or bottom navigation? Is it even necessary to have navigation on a landing page at all?

The Big Decision


Image via Flickr by Colin Kinner

Before you can decide where to put the navigation, you need to first decide if you’re going to have navigation links at all. There are pros and cons to navigation on your landing page. For example, if you don’t have a way for people to get around other parts of your site, you may end up losing customers. However, if you want them to stay on the page they are on, including navigation will lead them away. Making the decision about whether or not to use this on your landing page greatly relies on the type of page you have, and your product or service. Continue reading “Landing Pages – Navigation or Not?”

10 Holiday Themed Landing Page Design Inspiration from Top Online Retailers

Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time. We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!

Target

target

Creative Christmas Countdown to Catapult your Conversions by 10% – Code Included!

Over the past few years we have used one simple holiday tradition to help our clients increase their conversions. We decided that we would share this tradition with you by building a simple Christmas countdown timer that you can download and instantly implement on your site!

We often preach to our clients, as well as our readers, that creating a sense of urgency for your users can often increase conversions. An effective tool to achieve this sense of urgency around the holidays is a countdown timer until Christmas. Here’s a snappy widget that you can use to test on your traffic this holiday season.

The element:

Here’s the countdown:
[iframe src=”http://conversionvoodoo.com/Clients/blogposts/smalltimeralt/small_xmas_timer_alt.html” height=”90px” width=”280px”]

And here’s a larger version:
[iframe src=”http://conversionvoodoo.com/Clients/blogposts/largetimeralt/large_xmas_timer_alt.html” height=”220px”]

Continue reading “Creative Christmas Countdown to Catapult your Conversions by 10% – Code Included!”

Show, Don’t Tell – Using Videos on your Landing Page

Your landing page has limited space, and you need to let your visitors know exactly what you’re offering, the benefits, and more in a quick way. There are many approaches to do this, and one of the most effective ways is by using videos. Can videos be effective for landing pages?

Videos Easily Show Visitors the Benefits


Image via Flickr by Nazmus Khandaker

One of the best things about using videos on your landing page is that you’re able to show your visitors exactly what benefits your product or service will have for them. Does your product make their lives easier? Will your service ensure that they get a great deal? These are all important to buyers and a video can show them more effectively than words on a page. Continue reading “Show, Don’t Tell – Using Videos on your Landing Page”