How To Test Different Designs For Better Ecommerce Landing Page OptimizationPicking the perfect landing can be hit and miss without a little testing and experience. Consider the bird in this photo – he certainly has looked around and tested a few spots. With full knowledge, he can then pick the perfect landing site to find a mouthful of food below.

Your eCommerce landing pages are no different. With some different designs and a lot of testing, you, too, can find the sweet spot for landing page optimization netting you more customers on a daily basis.

In this article, we’re going to talk about how to test different designs for better eCommerce landing page optimization. We’ll also look at some case studies and see what’s worked for others.

ECommerce Landing Pages are Important

You should almost never send campaign traffic to your website’s homepage. Why not?


7 Landing Page Optimization Mistakes Ecommerce Companies Make

As an eCommerce site you most likely employ many tactics to increase your traffic. With more than $3 billion spent on paid search alone, you might think that increasing traffic to your site is the best way to increase revenue.

It’s just one way.

Many eCommerce sites overlook the landing page. They spend so much time focusing on driving traffic, social media and page rank, that they forget the landing page. That’s got to change.  The landing page is one of the most important ways to increase your revenue.

According to econsultancy, for every $92 spent acquiring customers, sites only spend $1 converting them. Let’s examine this lopsided stat. This study says that sites spend nearly $100 getting people to their site, but then they only spend $1 to keep them there. The odds they’ll stay? We’d say not too well.

Let’s clarify the landing page. A landing page doesn’t mean only your home page. A “landing page” is any page on your site that visitors can “land” on. Thus stems the importance of optimizing every “landing page” on your site.

We’re going to talk about seven landing page optimization mistakes eCommerce companies make and through this discussion, help spread the word about the importance of landing page optimization.

Mistake #1:  The Mismatched Headline

Suppose you are selling men’s fishing boots, and you’ve created a Google Ad. Your ad headline says, “Looking for Men’s Shearling Fishing Boots?”


Are visitors fleeing your website in droves with zero engagement or interaction? Here are eight things that are making your bounce rates sky-rocket. Fix them, or you’re sunk.

Content Not Satisfying Searcher Intent

unsatisfying content

Image via Flickr from Mdanys

People visit your website to find information search results have led them to believe your pages contain. Serving them content riddled with sales language, lacking in-depth information, or is boring to read will cause searchers to leave your site. Sentences stuffed with search engine optimization keywords won’t address user concerns either — and may trigger a Google algorithm penalty. (more…)

Cool Free Tool: Is My Site Broken by Maxly

Maxly has launched a cool free tool that accurately and quickly checks any website for breakages, browser incompatibility, and many more factors that commonly cause poor user experience and failed conversions. This great free website check tool will analyze your website and provide feedback to help you fix any breaks that may be costing you money.

Need an example? What if your payment funnel is broken? How long would it take before you knew this, and could get it fixed? How many dollars would be lost if your ability to take payment on the most popular version of Chrome was compromised for an hour or two? The most used Chrome version accounts for 18 percent of all internet traffic, so that means your profit for those few hours decreased by at least as much. No design team is perfect, so this tool does the difficult work for you, identifying possible problems that the team has missed, automatically.

Is My Site Broken free tool

Is this just another synthetic test?

That’s a great question, but c’mon, you know us better than that. Would we waste your time talking about just another synthetic website test? Of course not! This website check tool is intuitive, using what we like to call “bloodhound analytics” to sniff out the root of your failed conversions. Synthetic tests only check your site for predetermined, preprogrammed factors. But let’s be honest, if we knew which sectors were breaking well enough to program a synthetic test to examination their function, we wouldn’t need the test right? With this free website check tool, you’ll get a website report that grades each main class of your website against the industry standard. Know exactly how you stack up against your competition and how you can better your company to gain an edge on the competition. (more…)

Through email campaigns, pay-per-click, and more, you’re driving people to your website every day. However, it’s likely the majority of your traffic is coming straight to your homepage. This seems like the ideal place to send people, but in reality, it’s one of the worst options. Make sure you’re sending people somewhere useful.

Microsite or Landing Page

Are you targeting a specific subsection of your audience? If so, make sure to send them to a microsite or landing page. These pages can be created specifically for the audience you target. This is most effective when used for pay-per-click campaigns. When a customer clicks on the link, it takes them to a site specifically related to what they searched for. They will feel more connected to your company and your product this way, rather than if they were simply taken to the home page. (more…)

Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.

Be Upfront With Information
Image via Flickr by miheco

One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. (more…)

When creating a landing page, there are many design aspects you need to consider. One of the most important things you’ll need to think about is the navigation on the site. Are you going to have top, side, or bottom navigation? Is it even necessary to have navigation on a landing page at all?

The Big Decision

Image via Flickr by Colin Kinner

Before you can decide where to put the navigation, you need to first decide if you’re going to have navigation links at all. There are pros and cons to navigation on your landing page. For example, if you don’t have a way for people to get around other parts of your site, you may end up losing customers. However, if you want them to stay on the page they are on, including navigation will lead them away. Making the decision about whether or not to use this on your landing page greatly relies on the type of page you have, and your product or service. (more…)

Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time. We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!



  • Using their brand color with some green elements they easily capture the holiday spirit
  • Uses a top banner to show off the biggest discounts
  • Divides sales and items into easily accessible spaces (more…)

Over the past few years we have used one simple holiday tradition to help our clients increase their conversions. We decided that we would share this tradition with you by building a simple Christmas countdown timer that you can download and instantly implement on your site!

We often preach to our clients, as well as our readers, that creating a sense of urgency for your users can often increase conversions. An effective tool to achieve this sense of urgency around the holidays is a countdown timer until Christmas. Here’s a snappy widget that you can use to test on your traffic this holiday season.

The element:

Here’s the countdown:

And here’s a larger version:


Your landing page has limited space, and you need to let your visitors know exactly what you’re offering, the benefits, and more in a quick way. There are many approaches to do this, and one of the most effective ways is by using videos. Can videos be effective for landing pages?

Videos Easily Show Visitors the Benefits

Image via Flickr by Nazmus Khandaker

One of the best things about using videos on your landing page is that you’re able to show your visitors exactly what benefits your product or service will have for them. Does your product make their lives easier? Will your service ensure that they get a great deal? These are all important to buyers and a video can show them more effectively than words on a page. (more…)