Archive for the "Landing Page Optimization Tips" Category
Lots of people come to us for landing page optimization, but there’s a great deal to be learned from shopping cart abandonment as well. Today we’re excited to release an infographic showing the major concerns and solutions to battling shopping cart abandonment. Here are a few core concepts we always find interesting:
- Ecommerce sites have an average cart abandonment rate of 55% to 75%
- The average online checkout process includes 5.6 pages
- 40% of shoppers are hesitant to create an account because they expect to receive spam
What surprises you?
You have a product or service to sell and you have a website. Now what? Well, now you need to have landing pages. Many new businesses make the fatal mistake of thinking they can save money by creating their own landing page content. Though the upfront cost may be saved, the overall cost can hurt.
The sites mentioned below are all great sites. We do not mean to call them out; they just had the awesome luck of being the first ones we saw that made the mistakes we wanted to point out. Remember, these mistakes are common throughout landing page content creation. We are not bashing these sites – they excel in many areas, however, they could use improvements in the areas mentioned.
First dates and landing pages have nothing in common, right? Wrong! In fact, the two have a surprising number of similarities. Both can be awkward if done wrong, and great if done correctly. A good landing page, like a good first date, can lead to amazing things. A bad date, like a bad landing page, can lead to a nasty reputation.
First Impressions are Everything
Image via Flickr by wetwebwork
Have you ever been set up on a blind date? You open the door and take a look at the other person for the first time. What do you see? Unfortunately what you see first is what is going to stick in your mind for the rest of the date, and probably for a long time afterward. First impressions are crucial. You don’t want to assault the visitors to your site with painfully bright color schemes and outdated gifs. Don’t be the guy that shows up with overly greased hair and a Hawaiian shirt to go to a fancy restaurant. Read the rest of this entry »
The hottest new phrase in both web design and SEO is responsive design. Responsive design, in simple terms, is a way to ensure that your website is easily viewable on a variety of devices of different sizes. This is achieved through stacking of elements. When you are considering the SEO of your website, there are some important reasons to consider responsive design.
Google Considers Responsive Web Design Best Industry Practice
Image via Flickr by Robert Scoble
When talking about Search Engine Optimization, it’s important to know and follow what Google says is in. It has the largest market share of the search engines, so basically, what it says goes. Recently, Google has stated that responsive web design is the industry best practice. This means that if you have both a regular website and a mobile version, you may end up being ranked lower than someone who has a responsive design. Read the rest of this entry »
Bounce rates are inevitable. Every website has people who come, look around for a second or less (literally), and leave. However, some industries have better bounce rates than others. And not all websites within each industry fare as well as the best, or even average.
Product Information Pages
Image via Flickr by Gustavo da Cunha Pimenta
This includes comparison sites, tech information, and more.
- Minimum Bounce Rate – 3.24%
- Maximum Bounce Rate – 50%
- Average Bounce Rate – 33.03%
Have you ever looked for information on a product? There is a lot of information on these sites, and because of that the bounce rate tends to be significantly lower than other types of websites. Comparison charts and interesting information, as well as tips and tricks, will keep people interested and your bounce rate down. Read the rest of this entry »
Normally we focus on landing pages, but today we’re opening it up to online checkout forms. Too many companies are killing their completion rates. We can stand by no longer.
These sites are prime candidates for cart abandonment. If visitors scurry when they hit the checkout page, consider a solution that will capture visitors emails as they leave and allow you to remarket to them with a targeted campaign.
To see our comments, just rollover the images and our notes and suggestions will popup.
Hot off the conversion press and just-in-time for Christmas.
Last year we posted about our Merry Christmas v. Happy Holidays test we ran for one of our clients. This year we decided to create a Christmas timer that you could download and instantly implement on your site!
If you’ve followed our blog before, you know that creating a sense of urgency for your users to act usually increases conversions. Since we practice what we preach, we decided to run a headline on one of our client’s websites doing just that. We tested a headline that reminds them how near Christmas is. We came up with 2 variations of this headline: one that just states the days, and another that states the days, hours, minutes, and seconds and counts down in real time.
Here’s the countdown:
And here’s a larger version:
Election Day 2012 is here! Moderators have grilled the candidates on “important issues,” but they will dodge the most important topic of all: landing page optimization.
We’re not afraid to ask the tough questions. Following our analysis of the 2012 presidential candidates’ homepages, today we look at their strategies for PPC landing pages.
Barack Obama’s Landing Page Optimization
Let’s start with Obama’s PPC ad:
Although faintly reminiscent of a religious cult, the ad makes a good emotional connection with the text, “Barack is counting on you. Join us.” Once clicked, the ad brings visitors to an email opt-in page: Read the rest of this entry »
Imagine a father is at the ballpark with his son. Two vendors hear the kid whining about being hungry. One vendor yells “hotdogs!” The other tells the father that he can shut the kid up for $5. He gets the sale. Why? Because he uses targeted landing pages. A bit more advanced strategy for your landing page optimization process.
A targeted landing page speaks directly to the needs of a specific type of customer. It connects on a deeper level because it’s not just yelling “hotdogs.” It’s selling a solution to a specific need – and that increases conversion rates.
When done well, a targeted landing page will always have a higher conversion rate than a generic landing page. There are too many types of customers for a single, generic page to satisfy. The page will yell “hotdogs!” and everyone will wonder “why should I care?”
Target one customer at a time
Let’s say you’re a flood insurance company and you want people to fill out a form to request a quote. You could use a single landing page that emphasizes “coverage you can count on.” OR you could use a different page for each type of visitor.
Here are three examples: Read the rest of this entry »