Archive for the "Landing Page Optimization Tips" Category
Through email campaigns, pay-per-click, and more, you’re driving people to your website every day. However, it’s likely the majority of your traffic is coming straight to your homepage. This seems like the ideal place to send people, but in reality, it’s one of the worst options. Make sure you’re sending people somewhere useful.
Microsite or Landing Page
Are you targeting a specific subsection of your audience? If so, make sure to send them to a microsite or landing page. These pages can be created specifically for the audience you target. This is most effective when used for pay-per-click campaigns. When a customer clicks on the link, it takes them to a site specifically related to what they searched for. They will feel more connected to your company and your product this way, rather than if they were simply taken to the home page. Read the rest of this entry »
Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.
Be Upfront With Information
Image via Flickr by miheco
One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. Read the rest of this entry »
When creating a landing page, there are many design aspects you need to consider. One of the most important things you’ll need to think about is the navigation on the site. Are you going to have top, side, or bottom navigation? Is it even necessary to have navigation on a landing page at all?
The Big Decision
Image via Flickr by Colin Kinner
Before you can decide where to put the navigation, you need to first decide if you’re going to have navigation links at all. There are pros and cons to navigation on your landing page. For example, if you don’t have a way for people to get around other parts of your site, you may end up losing customers. However, if you want them to stay on the page they are on, including navigation will lead them away. Making the decision about whether or not to use this on your landing page greatly relies on the type of page you have, and your product or service. Read the rest of this entry »
Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time. We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!
- Using their brand color with some green elements they easily capture the holiday spirit
- Uses a top banner to show off the biggest discounts
- Divides sales and items into easily accessible spaces Read the rest of this entry »
Over the past few years we have used one simple holiday tradition to help our clients increase their conversions. We decided that we would share this tradition with you by building a simple Christmas countdown timer that you can download and instantly implement on your site!
We often preach to our clients, as well as our readers, that creating a sense of urgency for your users can often increase conversions. An effective tool to achieve this sense of urgency around the holidays is a countdown timer until Christmas. Here’s a snappy widget that you can use to test on your traffic this holiday season.
Here’s the countdown:
And here’s a larger version:
Your landing page has limited space, and you need to let your visitors know exactly what you’re offering, the benefits, and more in a quick way. There are many approaches to do this, and one of the most effective ways is by using videos. Can videos be effective for landing pages?
Videos Easily Show Visitors the Benefits
Image via Flickr by Nazmus Khandaker
One of the best things about using videos on your landing page is that you’re able to show your visitors exactly what benefits your product or service will have for them. Does your product make their lives easier? Will your service ensure that they get a great deal? These are all important to buyers and a video can show them more effectively than words on a page. Read the rest of this entry »
When you’re creating a landing page, you know what you want to tell your visitors. When people come to your landing page, it is assumed that they are looking for your service, product, or message. However, are you sure that you’re offering exactly what they’re looking for?
It’s Not About You
Image via Flickr by Nana
You’re selling a product or service, but you need to realize that to do this, you can’t be thinking about yourself. Sure, you want sales, but these sales cannot be the only thing you focus on. Visitors to your landing page don’t care about you or the sales that you want. Instead, they are thinking about themselves. What do they need? How will the product on the page help them?
Because you’re trying to appeal to the customer, you need to be thinking about them as well. Don’t worry about what you want and need. Try to step into the customer’s shoes and figure out what they need. This will help give you a more succinct page that interests the visitor. Read the rest of this entry »
Lots of people come to us for landing page optimization, but there’s a great deal to be learned from shopping cart abandonment as well. Today we’re excited to release an infographic showing the major concerns and solutions to battling shopping cart abandonment. Here are a few core concepts we always find interesting:
- Ecommerce sites have an average cart abandonment rate of 55% to 75%
- The average online checkout process includes 5.6 pages
- 40% of shoppers are hesitant to create an account because they expect to receive spam
What surprises you?
You have a product or service to sell and you have a website. Now what? Well, now you need to have landing pages. Many new businesses make the fatal mistake of thinking they can save money by creating their own landing page content. Though the upfront cost may be saved, the overall cost can hurt.
The sites mentioned below are all great sites. We do not mean to call them out; they just had the awesome luck of being the first ones we saw that made the mistakes we wanted to point out. Remember, these mistakes are common throughout landing page content creation. We are not bashing these sites – they excel in many areas, however, they could use improvements in the areas mentioned.
First dates and landing pages have nothing in common, right? Wrong! In fact, the two have a surprising number of similarities. Both can be awkward if done wrong, and great if done correctly. A good landing page, like a good first date, can lead to amazing things. A bad date, like a bad landing page, can lead to a nasty reputation.
First Impressions are Everything
Image via Flickr by wetwebwork
Have you ever been set up on a blind date? You open the door and take a look at the other person for the first time. What do you see? Unfortunately what you see first is what is going to stick in your mind for the rest of the date, and probably for a long time afterward. First impressions are crucial. You don’t want to assault the visitors to your site with painfully bright color schemes and outdated gifs. Don’t be the guy that shows up with overly greased hair and a Hawaiian shirt to go to a fancy restaurant. Read the rest of this entry »