Effective Ways To Use Client Testimonials To Optimize Your Landing Page

Have you ever wondered if testimonials work? The answer is a resounding, “Yes!”

Why do you need client testimonials on your website? It’s simple, really. We’re going to cover some of the basics to get you started right away. You need to use customer reviews to increase your conversions. By using them, you eliminate any doubts your customers may have and in turn help them with their purchasing decision.

In one study, 87% of consumers said that after reading a favorable online review, they went on to purchase. Conversely, this same study showed four out of five consumers changed their mind about a purchase after reading a negative online review.

This gives much validation to online reviews. So, we reach our topic today. We are discussing effective ways to use client testimonials to optimize your landing page conversions.

Leverage Social Proof

This concept is easy enough to understand when you think back to your teenage days. You probably wanted that special pair of jeans because everyone else did. Or, perhaps you permed your hair, again, because everyone else was doing it.

Social proof is much the same thing. And, today it’s called “the new marketing.” It’s doing what the Jones’ do, but on a larger scale.

Social proof is one of the effective ways to use client testimonials to optimize your landing page conversions.

For example, if Ted and Joan bought and reviewd your product, their review creates a positive influence on your other website visitors. They are creating informational social influence. Your new customer thinks, “If Ted and Joan like it, I will most likely like it.”

Wikipedia defines social proof as the following: “A psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.”

When you place client testimonials on your landing pages, you create social proof, thus encouraging new customers to convert.

Pepper Your Pages with Testimonials

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How To Craft Headlines That Make People ClickHailed as the “Father of Advertising,” marketing executive David Ogilvy said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

This expert at all things marketing, also said, “On the average, five times as many people read the headlines as read the body copy.”

These are both nice quotes, but what exactly do they mean for you? What these tidbits tell us is that in order to even get someone interested in your copy, you first have to pique their interest with the headline.

In other words, to earn the click to your landing page and increase your conversion rate optimization, you have to start with the headline.

Now, let’s talk about how to craft headlines that make people click.

Craft a Unique Headline

Since the job of your headline is to get your first sentence read, it must be unique. If your headline is powerful enough to get the first sentence read, it’s often enough to elicit the much-desired click.

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5 CTA Mistakes to Kill Your Lead Generation ProcessLead generation is your bread and butter, especially if you are a sales-driven company dependent on your qualified leads.

To be a powerhouse when it comes to lead generation, you have to have a strategy and stick to it. To grow your business through the lead generation process, you’ve got to avoid mistakes as they can be costly to your bottom line.

Today we’re going to discuss 5 CTA mistakes that kill your lead generation funnels. We’ll talk about them and then show you some ways to avoid them.

Mistake #1: Ambiguous Language

What is ambiguous language? Its language used in your call to action (CTA) that is open to more than one interpretation, may have a double meaning, or is completely unclear.

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How To Test Different Designs For Better Ecommerce Landing Page OptimizationPicking the perfect landing can be hit and miss without a little testing and experience. Consider the bird in this photo – he certainly has looked around and tested a few spots. With full knowledge, he can then pick the perfect landing site to find a mouthful of food below.

Your eCommerce landing pages are no different. With some different designs and a lot of testing, you, too, can find the sweet spot for landing page optimization netting you more customers on a daily basis.

In this article, we’re going to talk about how to test different designs for better eCommerce landing page optimization. We’ll also look at some case studies and see what’s worked for others.

ECommerce Landing Pages are Important

You should almost never send campaign traffic to your website’s homepage. Why not?

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7 Landing Page Optimization Mistakes Ecommerce Companies Make

As an eCommerce site you most likely employ many tactics to increase your traffic. With more than $3 billion spent on paid search alone, you might think that increasing traffic to your site is the best way to increase revenue.

It’s just one way.

Many eCommerce sites overlook the landing page. They spend so much time focusing on driving traffic, social media and page rank, that they forget the landing page. That’s got to change.  The landing page is one of the most important ways to increase your revenue.

According to econsultancy, for every $92 spent acquiring customers, sites only spend $1 converting them. Let’s examine this lopsided stat. This study says that sites spend nearly $100 getting people to their site, but then they only spend $1 to keep them there. The odds they’ll stay? We’d say not too well.

Let’s clarify the landing page. A landing page doesn’t mean only your home page. A “landing page” is any page on your site that visitors can “land” on. Thus stems the importance of optimizing every “landing page” on your site.

We’re going to talk about seven landing page optimization mistakes eCommerce companies make and through this discussion, help spread the word about the importance of landing page optimization.

Mistake #1:  The Mismatched Headline

Suppose you are selling men’s fishing boots, and you’ve created a Google Ad. Your ad headline says, “Looking for Men’s Shearling Fishing Boots?”

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