Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time. We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!

Target

target

  • Using their brand color with some green elements they easily capture the holiday spirit
  • Uses a top banner to show off the biggest discounts
  • Divides sales and items into easily accessible spaces (more…)

We analyze some of the largest online retailers landing pages for one of the biggest online shopping days Cyber Monday.

Amazon

Amazon.com--Online-Shopping-for-Electronics,-Apparel,-Computers,-Books,-DVDs-&-more

  • Keeping it simple with the standard Amazon layout
  • Clean Cyber Monday callout
  • Deals devided by % off and categories (more…)

We all hate pop-ups, right? Well, technically yes. In most studies, 90-95% of respondents claim to hate pop-ups. So, if this is true, why are they still used all over the internet? The honest truth of the matter is that they are used because, as much as people hate them, they respond to them. Many website owners have seen an increase in sales as much as 40% after adding pop-ups. However, you need to be careful and use un-annoying tactics when integrating pop-ups in your site.

As always, be sure to test your popup, as these are general guidelines and may not be the best for your traffic. Consult our Opt-in Email Newsletter Popup Best Practices for more inspiration on what to test.

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landing page inspriation for ecommerce shopping carts

Normally we focus on landing pages, but today we’re opening it up to online checkout forms. Too many companies are killing their completion rates. We can stand by no longer.

These sites are prime candidates for cart abandonment. If visitors scurry when they hit the checkout page, consider a solution that will capture visitors emails as they leave and allow you to remarket to them with a targeted campaign.

To see our comments, just rollover the images and our notes and suggestions will popup.

Small Press Distribution

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Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time.  We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!!

Backcountry.com

  • Completely different background image/color for holidays season
  • Lots of winter related items on this page
  • Nice headline “The holiday gift guide”

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We analyze some of the largest online retailers landing pages for one of the biggest online shopping days Cyber Monday.

Best Buy

  • Good looking headline with nice background design
  • A great way to lay out the different categories of the site with icons/text links
  • Large red callout with “hottest cyber week deals” and “show now” button

jcpenney

  • Keeps it extremely simple with a large headline text reading “shop cyber monday deals today!”
  • With the simple theme has links for all categories on the site
  • Good red blurb on top left showing ‘free shipping’

Macy’s

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Election Day 2012 is here! Moderators have grilled the candidates on “important issues,” but they will dodge the most important topic of all: landing page optimization.

We’re not afraid to ask the tough questions. Following our analysis of the 2012 presidential candidates’ homepages, today we look at their strategies for PPC landing pages.

Barack Obama’s Landing Page Optimization

Let’s start with Obama’s PPC ad:

Although faintly reminiscent of a religious cult, the ad makes a good emotional connection with the text, “Barack is counting on you. Join us.” Once clicked, the ad brings visitors to an email opt-in page: (more…)

Presidential campaigns are tornadoes of cash. This year’s is the biggest yet. Floods of money have poured into campaign marketing. The money supports a mountain of tactics, and this year we’re seeing a lot of landing page optimization.

We looked over the campaign websites of President Barak Obama and Governor Mitt Romney. Doing our best to ignore the politics, we drooled over their landing pages and saw a ton of conversion tactics.

Here’s what we found:

Landing page optimization — déjà vu

When you search for each candidate in Google, the campaign website is the first result. Both sites display an email capture form before the homepage, and we’re going to comment on these forms together. Take a look and you’ll see why:

barak obama - email capture landing page optimization

mitt romney - email capture landing page

Am I having déjà vu? In terms of landing page optimization, the pages are almost identical! Only a few details are changed.

Here’s what we see:

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You have a competitor with a large budget. Or maybe a competitor that does more optimization testing than you. Have you ever been tempted to play ‘Follow the Leader?’ After all, you know the company does tests. Why not let them do the work and steal their landing page designs?

Here’s why: because that is insane.

There are principles of landing page optimization, but they manifest differently on every page. For example, the conversion process must be simple and easy. But what is simple for one audience can be a huge burden to others.

lost puppy landing page design

Only Lost Puppies Copy Landing Page Designs

Have you ever been annoyed by a “helpful” video that automatically played when you hit the page? I know I have. But some people do find such videos helpful, and they are proven to increase conversion rates on many sites. But it doesn’t work on every site!

So you must test your pages. Ignore the competition. Your job is to beat them, not follow them like a lost puppy!

Here are three more reasons it is insane to copy competitors’ pages:

Difference #1. Value proposition

Customers choose you over competitors for a reason. There are unique and compelling aspects of your company that appeal to them. Those aspects are your value proposition – the reason your best customers purchase from you.

Your value proposition differentiates you. It says, “We have the best prices,” or “We provide the only full-service solution.” Notice those superlatives: “best” and “only.” They are exclusive. You are the only company that has these things. (more…)

The mobile web is about to kick down your door. Some say mobile users will outnumber PC users on the web in three years. You should be thrilled. Why? Because when you optimize mobile landing pages, you become a better marketer.

You are about to go from a karate student to a Samurai Warrior of Optimization. Mobile landing pages will demand it. You will follow the same principles of optimization, but you will need a mastery of the art, and this blog post will help you.

5 Landing Page Optimization Strategies for Mobile

First, you must understand why people visit your site from smartphone or tablet. One thing you can be sure of: they have a goal. They are not pointlessly browsing. They do that on PCs at work.

Behaviors vary on the mobile web, even within industries and across devices. So track mobile visitors. See where they go. Review the keywords they use.

Ask yourself:

  • Are they looking for coupons?
  • Downloading PDFs?
  • Checking product information?
  • Filling out a lead form?
  • Buying a product?
  • What do they want?

This will point to pages to optimize for mobile visitors. Other ideas to try: (more…)