Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time. We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!

Target

target

  • Using their brand color with some green elements they easily capture the holiday spirit
  • Uses a top banner to show off the biggest discounts
  • Divides sales and items into easily accessible spaces (more…)

We analyze some of the largest online retailers landing pages for one of the biggest online shopping days Cyber Monday.

Amazon

Amazon.com--Online-Shopping-for-Electronics,-Apparel,-Computers,-Books,-DVDs-&-more

  • Keeping it simple with the standard Amazon layout
  • Clean Cyber Monday callout
  • Deals devided by % off and categories (more…)

We all hate pop-ups, right? Well, technically yes. In most studies, 90-95% of respondents claim to hate pop-ups. So, if this is true, why are they still used all over the internet? The honest truth of the matter is that they are used because, as much as people hate them, they respond to them. Many website owners have seen an increase in sales as much as 40% after adding pop-ups. However, you need to be careful and use un-annoying tactics when integrating pop-ups in your site.

As always, be sure to test your popup, as these are general guidelines and may not be the best for your traffic. Consult our Opt-in Email Newsletter Popup Best Practices for more inspiration on what to test.

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landing page inspriation for ecommerce shopping carts

Normally we focus on landing pages, but today we’re opening it up to online checkout forms. Too many companies are killing their completion rates. We can stand by no longer.

These sites are prime candidates for cart abandonment. If visitors scurry when they hit the checkout page, consider a solution that will capture visitors emails as they leave and allow you to remarket to them with a targeted campaign.

To see our comments, just rollover the images and our notes and suggestions will popup.

Small Press Distribution

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Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time.  We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!!

Backcountry.com

  • Completely different background image/color for holidays season
  • Lots of winter related items on this page
  • Nice headline “The holiday gift guide”

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