You’ve probably heard that you only have one chance to make a first impression. You’ve been told that first impressions last, so make them count.
Do they really matter? Consider the book, Blink, by Malcolm Gladwell. He cites numerous studies that show our first impressions are fairly accurate, and that they do indeed stand the test of time.
According to an article by ABCNews, first impressions are the most important. They indicate the future course of a relationship with someone.
Just what does this have to do with your landing page?
The BBC tells us that Internet users make up their minds about the quality of your website and the information on it in the blink of an eye. That’s just a 20th of a second.
Because of the importance and value of the first impression, we’re going to look at five reasons you need a great landing page.
Your first impressions and future relationships with your customer depend on it.
Let’s first define the landing page. Continue reading “First Impressions Last – 5 Reasons You Need A Great Landing Page”