Are visitors fleeing your website in droves with zero engagement or interaction? Here are eight things that are making your bounce rates sky-rocket. Fix them, or you’re sunk.

Content Not Satisfying Searcher Intent

unsatisfying content

Image via Flickr from Mdanys

People visit your website to find information search results have led them to believe your pages contain. Serving them content riddled with sales language, lacking in-depth information, or is boring to read will cause searchers to leave your site. Sentences stuffed with search engine optimization keywords won’t address user concerns either — and may trigger a Google algorithm penalty. (more…)

Trying to keep your audience’s attention can feel like trying to herd cats. There are a lot of distractions to compete with, and they can keep your visitors from doing what you’ve set out to accomplish on your landing page. Fortunately, there are a few tried and true ways to not only keep all eyes on you, but also convey the message you’re looking to share.

Do Give Your Audience Something For Free

Image via Flickr by randomduck

This may be a difficult pill to swallow, but it’s a powerful tactic. What and how much you give away is your decision, but if your audience doesn’t know what they’re getting in to, they probably won’t be willing to stick around and gather more information, or more importantly, they probably won’t be willing to purchase anything. (more…)

When creating a landing page, there are many design aspects you need to consider. One of the most important things you’ll need to think about is the navigation on the site. Are you going to have top, side, or bottom navigation? Is it even necessary to have navigation on a landing page at all?

The Big Decision

Image via Flickr by Colin Kinner

Before you can decide where to put the navigation, you need to first decide if you’re going to have navigation links at all. There are pros and cons to navigation on your landing page. For example, if you don’t have a way for people to get around other parts of your site, you may end up losing customers. However, if you want them to stay on the page they are on, including navigation will lead them away. Making the decision about whether or not to use this on your landing page greatly relies on the type of page you have, and your product or service. (more…)

Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time. We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!



  • Using their brand color with some green elements they easily capture the holiday spirit
  • Uses a top banner to show off the biggest discounts
  • Divides sales and items into easily accessible spaces (more…)

We analyze some of the largest online retailers landing pages for one of the biggest online shopping days Cyber Monday.


  • Keeping it simple with the standard Amazon layout
  • Clean Cyber Monday callout
  • Deals devided by % off and categories (more…)

Did you know that your site’s design can help or hinder the site’s conversion rate? The way your site looks will determine whether or not someone stays on the site long enough to make a purchase. So, if you’re having trouble with your site conversion, you may need to make some changes to your design.

1. Review Your Colors

Image via Flickr by yyq123

Take a look at your color scheme. There are a lot of color options, and it’s possible that your colors are keeping people away. There is a psychology to color, and you need to make sure that your website is projecting the correct feelings. When considering the colors on your website, take a look at the background colors, accent colors, and font colors. (more…)

Colors – they say a lot about a website. As a society, we’ve been studying colors and the associations behind them for a long time. There have been sociological and psychological studies performed, history studied, and more. No matter what is behind how we perceive colors, there is no denying certain colors evoke certain emotions. What are the colors of your website saying to your customers?

Stay Calm with Blue

Image via Flickr by stevendepolo

Blue has long been seen as a calm, cool color. In web design it also shows that you are trustworthy. There are a variety of major companies that use cool shades of blue to help portray this in their branding. Take Microsoft for example. Blue works great with any number of products and industries.


The hottest new phrase in both web design and SEO is responsive design. Responsive design, in simple terms, is a way to ensure that your website is easily viewable on a variety of devices of different sizes. This is achieved through stacking of elements. When you are considering the SEO of your website, there are some important reasons to consider responsive design.

Google Considers Responsive Web Design Best Industry Practice

Image via Flickr by Robert Scoble

When talking about Search Engine Optimization, it’s important to know and follow what Google says is in. It has the largest market share of the search engines, so basically, what it says goes. Recently, Google has stated that responsive web design is the industry best practice. This means that if you have both a regular website and a mobile version, you may end up being ranked lower than someone who has a responsive design. (more…)

If you don’t have enough white space on your website, you are wasting your design. There are significant reasons for ensuring that you have white space. From leading the visitor’s eye to what you want them to see to helping the overall design look good, consider the following reasons you need to unclutter your site.

Emphasize Important Elements

Image via Flickr by Johnny does

What is the most important thing on your landing page? Is it the text, the images, or something a little more specific? No matter what is most important, make sure that it is surrounded by white space. This will help emphasize that this is an important element. If you have an image that is extremely important, don’t make the image larger; instead, increase the white space around it to emphasize the importance. (more…)

Did you know that cell phones are used more for data now than they are to actually make phone calls? Well over half of all cell phone users in the United States use their cell phones regularly to surf the Internet. Because of this, you need to make sure that your landing page can handle the smaller size of a cell phone screen. The best way to do this? Have a separate landing page.

Text Needs to be Readable

Image via Flickr by scriptingnews

Have you ever visited a website on your phone, only to realize that you can’t actually read what’s there? It’s irritating. Not only do you have to zoom into what you are trying to read, you then need to move the page all over the place, back and forth, to continue reading the page. It’s almost not worth the effort. As a website owner, you need to make sure that your landing page for mobile devices is easily readable on the smaller screens. (more…)