You know your family pretty well, right? How about your customers – do you know them? Like, *really* know them? Understanding who your customers are, and exactly what drives them, is important to increasing your conversion rate. When you make the decision to get to know your customers better, you’re making the decision to better your company and your brand.

1. Understand Your Demographics

Image via Flickr by Future Challenges

The first thing you need to do to really understand your customers is to take a look at them. Who is buying products from you? Are you mostly getting sales from retired seniors? Is it internet billionaires who find your service irresistible? When you understand the demographics of the people purchasing from you, you’ll be able to take the next steps to truly understanding them. (more…)

A call to action is the section on your website where you tell a visitor exactly what you want them to do. When you’re considering using a call to action, or CTA, it’s important that you understand the differences between different CTAs as well as proper placement.

Use a Strong Call to Action

Image via Flickr by Sean MacEntee

You’re trying to get someone to do something specific on your site. Do you want them to buy a product, or just fill out an email capture form? Either way, you need to tell them. Letting people know with both words and visual clues allows them to fully process the call to action. “Buy Now!” is a strong call to action that tells the customer exactly what you want them to do. (more…)

Marketers today are going crazy for new techniques that get people to their landing pages. Facebook, text message ads, and more are constantly being pushed as the best new marketing techniques. However, it’s important to remember the tried and true methods of marketing. While some say that these are dead, it’s easy to see how traditional marketing is not only still alive and working, it can help you get more visitors and conversions. For this Halloween, let’s bring these Zombie techniques back to life!

Word of Mouth is Still Most Valuable

Image via Flickr by Glenn Batuyong

The best form of marketing has always been, and always will be, word of mouth. When you offer a great product or service, you’re able to have your customers do some of the marketing for you. They tell friends and family about your product or service, and recommend your company. This is a great way to get reliable conversions, no matter what you offer your visitors. (more…)

Your website is converting well. You’re making sales, and things are going great. However, did you know that by simply taking a look at your analytics, you may find that there are things you can do to improve your site’s conversion rate even more?

1. Cart Abandonment

Image via Flickr by Todd Barnard

Why do you need to track cart abandonment? This will help you understand if there is something wrong with your checkout process. If a lot of your customers are not continuing through the checkout process, you may need to take a closer look at this. Is your checkout too long? Is your shipping too high? Tweaking your checkout will help increase your conversion even more. (more…)

What’s a sales funnel? A sales funnel is a basic term to help identify the sales process. Like a funnel, it is wide at the top, with all sorts of leads, including unqualified prospects. These are people who could benefit from your product or service, who you have never talked to. From there, the process filters down the funnel to end at those who have received your product or service and actually paid you for it. However, many sales funnels have gaps and holes. Let’s address a few common mistakes.

1. Bad Lead Generation Forms

Image via Flickr by Mace Ojala

One way you’re probably losing out on sales is simply because of a bad lead generation form. Take a close look at your form. Make sure that you’re not asking for too much information. No one wants to sit and fill out a form for ten minutes. In addition, it’s important that you’re not asking sensitive or information. If you wouldn’t want to give out the information asked on the form, don’t expect others to. (more…)