Do’s and Don’t of Grabbing an Audience’s Attention

Trying to keep your audience’s attention can feel like trying to herd cats. There are a lot of distractions to compete with, and they can keep your visitors from doing what you’ve set out to accomplish on your landing page. Fortunately, there are a few tried and true ways to not only keep all eyes on you, but also convey the message you’re looking to share.

Do Give Your Audience Something For Free


Image via Flickr by randomduck

This may be a difficult pill to swallow, but it’s a powerful tactic. What and how much you give away is your decision, but if your audience doesn’t know what they’re getting in to, they probably won’t be willing to stick around and gather more information, or more importantly, they probably won’t be willing to purchase anything. Continue reading “Do’s and Don’t of Grabbing an Audience’s Attention”

Maxly is Launching New Website Performance Monitoring Service

Maxly is in pre-BETA

Voodoo Alerts
Voodoo Alerts

Maxly has started a new website monitoring service that monitors all aspects of your website and let’s you know if it finds any problems. Although still in pre-beta (alpha), Maxly website monitoring service should start wide beta mode in June of 2014.

Do you know which browser is making you lose money?

With Maxly, you’ll know your differences in conversion for each browser and OS, and get alerts whenever your website drops in sales.

How does Maxly work?

Maxly works by checking your conversions and visitor activity 24/7 so you don’t have to. VA constantly measures the site activity and conversions from the view of the user. Even if only one part of the funnel is broken, VA with send you an alert letting you know there may be problems.

24/7 Monitoring – Maxly constantly monitors your website for problems your visitors may experience that may not show up in standard reports or with industry standard website monitoring services like Pingdom.

Automatic Notifications – If any problems are found while Maxly measures your websites, a notification would be sent to you so that you can fix the problems fast by knowing exactly where the problem lies.

Minimize Lost Sales – You can minimize lost sales and get your prospect users’ experience back to awesome in no time at all.

Website Problems Can “Just Happen”

Many website breakages happen outside of the internal site. In other words, your site could stop working for a segment of your traffic without you knowing. What if the latest version of Apple Mac and iOS Safari browser was changed and now your site doesn’t display properly? How would you know? Or a new update in Webkit changed the way your form shows on a page, and your users can’t seem to get the form to submit… What then?

Maxly constantly monitors every aspect of your site, and lets you know if there is a problem before it sucks profits out of your pockets. A simple email or text would be sent letting you know “Hey, looks like there is a problem in Safari on mobile. There was a serious conversion dip over the last few hours. Check it out!”

You can goto to the Maxly sign-up page to get started now. Although still in beta mode, the technology used has been around since the beginning of Conversion Voodoo.

 

Learning from Wikipedia – Results from their Fundraising Split Tests

In 2013, Wikipedia needed to do some fundraising to help keep the company on its feet. The money raised would ensure that necessary aspects of the company, such as the servers, could continue to function. Those in charge of the fundraising campaign decided to do some split testing utilizing different banner designs to test visitor reactions. Let’s take a look at what they did, and how it affected their income.

Highlighting – Cyan vs Yellow



Image via Wikimedia Commons

Wikipedia started the testing trying to learn if there was a difference in the color used to highlight some of the text in the banner. Each of these banners were yellow, one with a cyan highlight, and the other with a brighter yellow highlight. These banners were tested in July and August, and they declared the yellow highlight the winner.

                            Cyan      Yellow
Total Donations:            4,337     4,418
Total Clicks:               7,127     7,226
Maximum Donation Amount:     $500      $500
Average Donation Amount:   $12.33    $12.53

Continue reading “Learning from Wikipedia – Results from their Fundraising Split Tests”

Landing Page Copy Tips to Guide You in 2014

Content and page copy are crucial to a successful landing page. They are becoming even more important as 2014 continues. You don’t want to have the same boring copy as everyone else. You need to make sure that you copy stands out, and that it’s engaging enough to keep people on your page. Because of this, you should consider some of the copy tips for this year.

1. Change Your Wording


Image via Flickr by Alby Headrick

One of the first steps to enhance your copy is to take a fresh look at it, whether the original copy was written five months ago or five years ago. Even if the majority of the copy doesn’t need to be changed, a fresh set of eyes can help you find mistakes and problem.

Get rid of repetitive wording. Do you find that you use the word “great” a lot? For example, you may find that you say you have a great product and it does great things for the customer. This should be changed immediately. The variety of words you use helps not only the flow of the copy, but it will also keep the reader on the page longer. If you can’t think of new wording on your own, consider hiring a copywriter or using a thesaurus. Continue reading “Landing Page Copy Tips to Guide You in 2014”

What is a Target Market?

Do you know your company’s target market? A target market is the specific group of people who you are marketing toward for your product or service. There are many different types of groups that can make up a target market. If you want to have a higher number of conversions, you need to understand what a target market is, and who specifically you’re marketing toward.

Brainstorming To Get Your Market

https://i2.wp.com/farm5.staticflickr.com/4065/4585858717_47d1ba2139.jpg?resize=500%2C375
Image via Flickr by Luca Mascaro

Some products or services will have a number of different target markets. One of the first things you need to do when putting together your marketing plan is to decide which markets you’ll be targeting. Are you breaking down markets by age, gender, religion, geographic location, or something else? A lawyer who lives and works in one city is going to target the people in that same city and surrounding areas. It isn’t going to be worth the lawyer’s time and energy to try to sell his service to people in other states.

When deciding on a target market, take a look at the product or service you’re selling. Brainstorm and write down who you think would benefit from what you’re selling. During this brainstorming process, write down everything that comes to mind, even if it seems silly at first. After you’ve finished brainstorming, it’s time to go through the list, and find the most likely candidates. Continue reading “What is a Target Market?”