Archive for the "General Posts" Category
Landing Page Inspiration for Auto Loan Lead Generation Sites – Part 1
Whenever we start a new landing page optimization project we like to start out by checking out all the other sites in the same industry/niche market. It helps us to see what else is out there and gets us inspired to see what the competition is doing (and not doing) these days. This week we focused on form pages for auto loan lead generation campaigns.
We’ve received many requests to make more detailed comments and give example ideas for these landing page inspiration posts. Starting with this post, we’ll break down our landing page optimization reviews into multiple posts. In this series we’ll look at 3 auto loan websites, and will post separately over the next few weeks.
You haven’t made a sale yet!
A big problem with most form pages is that people forget to keep selling their product or service to the customer. Many users will get to a form page and say “ah-yeesh, guhhhhh, see-ya, wouldn’t wanna be ya!” and bounce. You can help prevent this by continuing your sales pitch from your landing page. The form page is a great place to use customer testimonials and well-known trust logos such as McAfee, as well as what’ll THEY will get (Benefits).
Using an ancient JavaScript technique to drive conversion rate . . .
Despite running dozens of new tests for our clients every day, it was just two weeks ago that we finally rolled out a new landing page for ourselves.
Here’s the fun part – our landing page looks completely different depending on what day of the week or hour of the day you look at it thanks to an old-school JavaScript technique – here are a few examples:
Organizing Your Website Testing Team – Who Are You Testing With?
We’ve been optimizing landing pages for nearly a decade and at the same time we’ve also constantly optimized our own internal Conversion Voodoo teams.
Jonghee Jo of JPMorgan Chase suggests that, “…you will realize one person is not enough to manage and coordinate all the testing efforts. At that point you will want to be prepared to setup a team to run the ever-growing testing engine effectively!”
Who should be a part of your Website Testing team?
1. Testing Team Lead – Acts as the project manager, lots of coordination needs to be implemented by this person
2. Test Design Professional – Responsible for designing the tests
3. Analytics Professional – Focuses on analyzing data from the tests and generates useful insights from the test data
4. IT Professional – Manages all technical issues around website testing
Go read the rest of Jonghee’s excellent article at www.postclickmarketing.com
So who are you testing with?
Let Conversion Voodoo lead, design, and test your landing pages for world-wide-web domination!
Our company brings together a group of wildly successful and passionate teams of online marketers, copy writers, graphic artists, direct response conversion experts, and software developers. It’s really quite a Motley Crew and we all have one thing in common, a burning desire help business owners and managers succeed in the online world.
We will, however, put our money where our mouth is – click here to contact us today and learn how we can drastically increase your website conversion rate for no money up front, and backed by our $10,000 guarantee!
Landing Page Webinar – GazeHawk (YC S10), VWO, and Conversion Voodoo this Thursday AM . . .
Here’s your chance to get $1495 worth of analysis on your “needs-improvement” landing page.
Conversion Voodoo has teamed up with Visual Website Optimizer and GazeHawk to present a free landing page analysis workshop. Read the rest of this entry »
Security issue in Website Optimizer
This morning we woke up to an alert from the Google Website Optimizer Team titled “Security issue in Website Optimizer” that has since been verified as legitimate by Search Engine Land amongst others.
The full text of the email & instructions to remedy your experiments is below: Read the rest of this entry »
Do different web browsers bring different demographics?
There’s an interesting story (via HN) about Capital One segmenting visitors - users were shown different loan rates based on which web browser they used.
Are there really differences in user demographics between browsers? Read the rest of this entry »
Find friction points in your conversion process. Profit wildly. Rinse and repeat.
What if changing one small field could increase your conversion rate to the tune of millions of dollars a year - do such things exist?
According to Expedia, the answer is a resounding yes – by adjusting on simple field on their checkout form they were able to increase their site PROFIT by $12 million a year.
How did they do it?
“We had an optional field on the site under ‘Name’, which was ‘Company’ . . . After we realized that we just went onto the site and deleted that field – overnight there was a step function [change], resulting in $12m of profit a year, simply by deleting a field.”
Why was changing this field so critical?
“It confused some customers who filled out the ‘Company’ field with their bank name. After putting in their bank name, these customers then went on to enter the address of their bank, rather than their home address, in the address field.”
This example illustrates that at LEAST half the battle in website optimization is understanding the points of friction that your users are experiencing.
From our recent interview, our favorite tools to understanding points of friction are:
1) UserTesting.com – For less than $100 you can have three complete strangers go through your website, attempt to perform a task, and listen to their annotation and observe them through a screen capture. Watching users flounder through your meticulously designed website is a humbling process, but invaluable to understand where your friction points are. A similar service that’s newer to us is userlytics.com which provides all of the above, but also includes video of the facial response of users on your site.
2) UserFly.com– UserFly is the more macro-version of UserTesting – this system allows you to watch as live user sessions play out on your site, and dig into the data.
3) ClickTale.com– Incredible set of tools, the “attention heatmaps” in particular have provided us with double digit conversion insights on a regular basis, well worth the price of admission.
Finally, worth a mention is a newer tool that has disruptive potential – GazeHawk.com provides eye-tracking studies for less than $50.00.
Online solutions like CrazyEgg.com mimic the functionality without being as exacting, and most traditional eye-tracking vendors rely on expensive hardware solutions and charge 10 – 20x that fee.
Definitely a service we’re experimenting with, and worth a test.
If you think $12 million is a big number, make sure not to miss the story of the button that increased sales by $300,000,000.
Check out more Conversion Voodoo content . . .
- Bank an 11% conversion rate increase with a “Commitment Checkbox”
- Proper placement of “trust logos” can make a huge difference in conversion rate.
- 3 Landing Page Teardowns for Inspiration
Contact us today to increase your Conversion Rate . . .
We put our money where our mouth is – click here to contact us today and learn how we can drastically increase your website conversion rate for no money up front, and backed by our $10,000 guarantee!
How to segment traffic by gender to increase your website conversion rate.
In person, salespeople sell differently to men and women – here’s why that works and how to duplicate it online.
Last week I overheard a conversation about how “stylists” are trained to sell hair coloring, premium hair products, and massages to men and women differently. Read the rest of this entry »
Social media widgets are killing your conversion rate . . .
Your website’s performance will drastically impact your conversion rate, and that’s a fact:
- A one second delay in page load time drives a 7% loss in conversions. -Aberdeen
- Each 100ms in reduced load time at Amazon dropped conversion rate by 1%.
- Yahoo reports that a 400ms in reduced loading time increased traffic increased by 9%.
So forget hiring us to manage your conversion rate optimization, just upgrade your server and get serious about measuring load time.
Anyhow, last week on Hacker News a thread popped up noting that “Your social widgets are losing you visitors right now. . .”.
The thread author pointed out that social media widget’s often default to load themselves before any other page element.
This means your users are sitting on their hands waiting for pages to load, and it’s for that reason that we make the following recommendations:
- Load all scripts asynchronously to avoid this blocking behavior.
- Put all social media bookmarklets into an iFrame to reduce the chance that errors or slowdowns impact the rest of your webpage.
If you’d like us to take a look at your website, contact us today!
- Click here to contact us right now for a free analysis or call 1-800-454-5882.
- No money up front - we work on performance, backed by a $10,000 guarantee!
- You’ll get a full team of designers, copywriters, marketing gurus, and technical overachievers working overtime to increase your website conversion rate!
You have nothing to lose and everything to gain – contact us today
An Interview, an iPad, and an Absence . . .
It’s been an entertaining and busy month at Conversion Voodoo – regular posting to resume soon, in the meantime here’s what we’ve been up to:
First, conversion guru Rich Page made us think really hard . . .
Our friend and conversion guru Rich Page was kind enough to interview one of our co-founders – click here to read the interview. We also included a variety of the latest conversion tips we’re seeing drive huge performance gains.
Second, we enjoyed time with our clients at the ERA show . . .
We try to make it out to a few conferences a year in between driving insane conversion rate increases for our clients.
Third, Conversion Voodoo dolls and free iPads . . .
As if you needed a reason to become a Conversion Voodoo client – check out that gift basket with a custom Chocolate Voodoo doll!
That’s right – delicious, kind of evil, and entertaining.
Mark White from RevDRTV is a new friend and the winner of our ERA iPad giveaway – congrats Mark and look forward to working together!
Wrapping up, welcoming new clients and hitting homeruns . . .
In September we welcomed in several new clients and saw record month-over-month growth in conversion rate increases.
The word is getting out – we manage end-to-end conversion rate optimization and drive incredible results – copy, design, technology, everything:
- Click here to contact us right now for a free analysis or call 1-800-454-5882.
- No money up front – we work on performance, backed by a $10,000 guarantee!
- You’ll get a full team of designers, copywriters, marketing gurus, and technical overachievers working overtime to increase your website conversion rate!