Conversion Rates Stats

What is the eCommerce conversion rate for your site?

Maybe you know the answer. Maybe you think your ecommerce site’s conversion rate is good enough. Or, just maybe, the term conversion rate makes you want to duck and run because you don’t really know what it means or how to make it better.

Before we get into ecommerce industry stats for conversion rates, let’s define the term:

People who convert on your website have taken an action. They’ve purchased something (your #1 goal!), signed up for your email newsletter, created an account, downloaded something or contacted you through your website’s contact form. You find your conversion rate by dividing the total number of conversions by the number of site visitors.

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Web Page Test is an extremely important tool to be ab to identify bottlenecks and speed issues on your site. It allows you to create website speed test waterfalls to help you specific problem areas on your site and speed issues you may not even knew that you had.

Maxly Website Waterfall

Maxly Website Waterfall

Maxly Creates new 1 cent Pricing for Automatic Waterfalls

With Maxly’s new Automatic Web Page Test Waterfalls, you’re able to automatically track your site’s speed and see exactly when a problem happen, and what caused the problem. It also helps identify when you make changes to your website, the impact it is having on the speed of your site.

Maxly has now introduce a new pricing model of 1 cent per test with minimum fee of only $23/month for their Waterfall management and monitoring system. It includes a lot of amazing features and capabilities. You can even track your competitors and see if they start getting faster than you!

The world of social media is heavily populated and still growing. With contenders ranging from the well-established behemoths to the promising newcomers, picking the right site for your business is tricky. Signing up for all of them is overkill, so you need to narrow down your options and focus on the few that best suit you and your landing page.

Facebook

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Image via Flickr by Sean MacEntee

With 1.23 billion monthly active users, Facebook is king in the world of social media. If you’re going to choose just one site for your social presence, this is a solid pick. Your landing page should invite visitors to like your Facebook page so you can get your posts into their regular feed. Individual stories featured on your home page will also gain weight with a like button that allows users to share that particular piece. Pair your Facebook presence with one or two other sites for a well-rounded approach to social media marketing. (more…)

The digital arena is a nonstop, attention-grabbing powerhouse that’s changing the marketing landscape by the millisecond. If your marketing efforts aren’t millisecond-optimized and ready for real-time, then your audience will walk out of the theater before the show is over. To better achieve marketing success on a digital level, here is a basic explanation of real-time marketing and how it’s teamed with real-time analytics to bring your online marketing to new heights, especially on your landing pages

Real-Time Marketing in a Digital Nutshell

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Image via Flickr by DJ_Noddy

Online marketing is a tough nut to crack. All idioms aside, it’s also essential for businesses wanting to reach a massive customer base. Because of this, a real-time marketing approach is an effective way to reach audiences on aclose-to-immediate timescale.

Real-time marketing is an inbound approach that relies on social media and other digital avenues to advertise to customers based on potential sales opportunities. The idea of “real-time” comes into play with the delivery of the advertising itself. (more…)

Trying to keep your audience’s attention can feel like trying to herd cats. There are a lot of distractions to compete with, and they can keep your visitors from doing what you’ve set out to accomplish on your landing page. Fortunately, there are a few tried and true ways to not only keep all eyes on you, but also convey the message you’re looking to share.

Do Give Your Audience Something For Free


Image via Flickr by randomduck

This may be a difficult pill to swallow, but it’s a powerful tactic. What and how much you give away is your decision, but if your audience doesn’t know what they’re getting in to, they probably won’t be willing to stick around and gather more information, or more importantly, they probably won’t be willing to purchase anything. (more…)