Facebook wants you on its network, and it has some great bait. No, it’s not giving you free credit and beer; it’s giving out free data. Facebook Insights is a surprisingly rich analytics platform that you can use for landing page optimization.
Insights will teach you about your Facebook fans (for free) and show you what they’re up to. Of course, it’s always good to know your audience before you reel them in.
Know who you’re dealing with
If you have a Facebook page, Insights’s data will shed light on two big aspects of your audience:
#1. Preferred topics – you can see the reach, sharing activity, and clicks captured by your posts on Facebook. This reveals which types of content resonate with your fans.
Look at the data and ask yourself, what does the audience prefer? Continue reading “Facebook Landing Page Optimization: How to use social media data for tests”