Facebook wants you on its network, and it has some great bait. No, it’s not giving you free credit and beer; it’s giving out free data. Facebook Insights is a surprisingly rich analytics platform that you can use for landing page optimization.

facebook optimization marketer bait

Insights will teach you about your Facebook fans (for free) and show you what they’re up to. Of course, it’s always good to know your audience before you reel them in.

Know who you’re dealing with

If you have a Facebook page, Insights’s data will shed light on two big aspects of your audience:

#1. Preferred topics – you can see the reach, sharing activity, and clicks captured by your posts on Facebook. This reveals which types of content resonate with your fans.

Look at the data and ask yourself, what does the audience prefer? (more…)

How much traffic do I need for my A/B Split Test?

man sales funnel conversionsOne of the most misunderstood concepts in landing page optimization split testing is the idea of statistical significance. It’s great if you discover that a variant gets you a 25% bump in conversions, but if you’ve only had 10 visitors so far it could have just been luck. In order for a test to be valid it needs to get a minimum amount of traffic. Based on how much traffic your site gets, you can then estimate how many days you need to let the test run.

The math behind this formula is a bit complicated, so luckily we create a tool that automatically calculates this for you given your conversion rate, number of variants, and expected traffic. Check out this Split Test Duration Calculator, along with any of the other free landing page optimization tools we’ve put together for you guys.

Building on our last post about optimizing your email conversion rate, the 10th eMail Marketing Metrics Report came out and contains many points that you can use to help increase your conversion rate and optimize your email campaigns.

But beware, there are some traps in their data that can lead your conversion rate astray – let’s start by looking at a few of their key points:

Personalization can work against your conversion rate . . . (more…)

Today we’re releasing three free website optimization tools that you can start using right now – check them out below:

What grade level is your website written for?

Our Readability Analysis Tool will examine a URL and report statistics about how readable the page is. This can help you figure out what grade level your page is written for, since we’ve learned that you can increase your conversions by writing for an 8th grade reading level.

Is your website designed to match visitors’ reading patterns?

Our Horizontal Overlay Tool will superimpose a guide showing you where on your page users focus most of their time. The horizontal layout overlay graphic from our blog post regarding layouts can now be used on any URL you choose.

Are you making the right first impression?

Our Site Flasher Tool simulates the first impression you give your visitors. Input your URL and your site will be flashed only for a few seconds – learn why this is important in our accompanying blog post.

When you set up an AB Experiment through Google Website Optimizer, it expects you to have a few separate pages:

  • The Control Page
  • The Variant Pages
  • The Conversion Page

For most websites this isn’t a problem, but what if you’re unique? What if you don’t have a typical conversion page to thank the user?

Don’t fret – we’ll show you how to trigger that conversion script if your end goal is a download, redirect, or something else non-standard. You can even use these techniques to confirm your visitors are actually reading your copy.


User-interface guru Jackob Nielsen’s concludes that Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely [to improve website conversion rate].

Website Conversion Test ToolOn the FutureNow blog, Brendan Regan suggests developing an infographic to let you lay Nielsen’s findings over your own website.

We’ve taken this one step further and created a tool that you can download today to do your own tests,

here’s how it works: (more…)

Whenever a new client hires us to increase their landing page or eCommerce conversions the first thing we ask is “How do you currently track your statistics?”  You’d be surprised at the answers we get – here’s a small sample:

“We just track sales”
“We track hits using Awstats in our Cpanel”
“We track visit, sales, ROI per visit, and Using our logistical…[continued talking for about 4 minutes]… in Excel Spreadsheet

It still amazes me how many people with all the free tools such as Google Analytics still don’t track their site’s conversions.

So ladies and gentlemen, before we can give you any tips to increase your conversions the first thing we we will teach you is how to install Google Analytics so you can know exactly what is going on in your page.

This guide is made for the complete beginner so I will go into every detail and post a ridiculous amount of screenshots that may seem like common sense to more versed users.

Read the Step by Step Guide to Google Analytics for Beginners after the jump!