Your email marketing materials must stand out – not just in a user’s inbox, but once the email is opened too. In the past, email marketing campaigns that encouraged click-throughs typically did so by inspiring users. Read on to find…

An email marketing campaign is one of your greatest marketing assets. However, it can also easily become your biggest folly. These campaigns walk a fine line, and it’s important to understand the things you can do to completely ruin your…

Have you noticed a drop in the number of email captures you get? Sometimes you need to change things up with your email opt-in process to increase this number. When you’re considering your email captures, there are a few things…

A new CNN article suggests that “Merry Christmas” still rings brighter over “Happy Holidays” The demographics breakdown Overall poll results for Americans: 64% prefer “Merry Christmas” 31% prefer “Happy Holidays” 5% are unsure   Ok. So now you’ve got some data from…

If you’re like the other gazillion websites trying to get people to sign up for an email newsletter, then you probably have an opt-in email popup form. You know, it’s that annoying lay-over popup box that asks new visitors to…

The Wall Street journal suggests that “Merry Christmas” still reigns in popularity as a season’s greeting over “Happy Holidays” So how does emailing customers with one or the other impact conversion rates? We selected a 100,000 customer list for a client…

Building on our last post about optimizing your email conversion rate, the 10th eMail Marketing Metrics Report came out and contains many points that you can use to help increase your conversion rate and optimize your email campaigns. But beware,…