Emails result in sales. In fact, 72% of shoppers say they prefer email as their means of communication with companies they like to do business with.
This means they want to see your emails.
With more than 4.35 billion email accounts worldwide, it’s safe to say email is alive and well. Which is exactly why you should be using email marketing to drive customers and sales to your website.
If you’re currently sending promotions and newsletters to your customers through email, it’s time to uncover the benefits of automated email marketing.
In this article, we’re going to look at 7 tools to make automated email marketing incredibly easy. First, let’s discuss the process of automated email marketing.
Defining Email Automation
Automated emails are super effective because they are timely (usually sent in response to an action taken on your website), and they are incredibly relevant to your customer.
Automated emails usually have higher open and click-thru rates because you’ve given your customer something they value.