Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further?
In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue.
We’ll take some of the mystery out of email workflows and automation so you can get busy with your email marketing.
Here’s your email marketing guide.
Defining Email Automation
Let’s get rid of the mystery. Email automation is the best way to engage your customers because it allows you to send out a string of emails at just the right time.
With email automation, you let your email service provider do the heavy lifting for you. For example, if a customer places several items in their shopping cart and leaves, you can target them and reach out to remind them they left something in their cart.
Often times, this encourages their follow-through.
Email automation allows you to develop a closer relationship with your customers because you can maintain communication and increase brand awareness.
Email marketing is important to your marketing strategy. So important, in fact, we’re going to highlight the best of the best – top 5 email marketing tools for 2016.
First, let’s talk a bit about why email marketing is pivotal to your overall marketing plan.
Benefits of Email Marketing
In an email statistics report from the Radicati Group, we learn that more than 2.6 billion people worldwide use email, and they expect more than one-third of the world’s population to be using email by 2019.
The report goes on to explain that businesses send more than 109 billion emails to their customers daily.
Email marketing is simply one of the very best ways to get in front of your customers. With email, you have the ability to land right in your customer’s inner sanctum.
In an age of ultra-personalization, you can customize your email marketing to your customers’ needs and interests. You can provide them something of value that they appreciate. This makes your business top of mind when they’re looking to make a purchase.
One of the other great benefits of email marketing is that you can segment your audience into separate lists. This allows you to reach them with targeted content. For example, let’s say you are a swimming pool company, but you also sell grills.
You can send one email to your pool customers and one email to your grill customers.
The other benefit of email marketing is that it’s inexpensive. You can reach a large number of people at a very minimal cost.
Now, let’s look at the top five mail marketing tools for 2016.
The first thing that makes MailChimp the best of the best is their Forever Free Plan – a great tool for small business owners and non-profits.