You’ve finally done it: after weeks, maybe months of planning, design, brainstorming, and proofreading, you’ve put together a fantastic website for your product or service, complete with a flawless landing page and a stellar layout. Yet, all your site statistics show that the second visitors arrive at your page, they’re leaving just as quickly or rarely staying long enough to appreciate your comet tail cursor or listen to the entire midi of Lady Gaga’s “Applause.” Brace yourself, because the fault may lie with you—or at least with the way you’ve set up your page.
Rocking Out the Wrong Way
Image via Flickr by Paul Sableman
If you want to force your customers to click right away from your site, there’s one thing that will guarantee it: loud music. Whether it’s a discordant midi version of your favorite song or the latest brokenhearted ballad, loud music sends people running. Surely you’ve experienced the sudden shock of visiting a page, only to have your speakers blaring at you unexpectedly. People don’t like loud surprises; they’re scary. Remember, this is your landing page, not a rock concert. Continue reading “8 Ways to Make Customers Leave Your Site Now”
Content and page copy are crucial to a successful landing page. They are becoming even more important as 2014 continues. You don’t want to have the same boring copy as everyone else. You need to make sure that you copy stands out, and that it’s engaging enough to keep people on your page. Because of this, you should consider some of the copy tips for this year.
1. Change Your Wording
Image via Flickr by Alby Headrick
One of the first steps to enhance your copy is to take a fresh look at it, whether the original copy was written five months ago or five years ago. Even if the majority of the copy doesn’t need to be changed, a fresh set of eyes can help you find mistakes and problem.
Get rid of repetitive wording. Do you find that you use the word “great” a lot? For example, you may find that you say you have a great product and it does great things for the customer. This should be changed immediately. The variety of words you use helps not only the flow of the copy, but it will also keep the reader on the page longer. If you can’t think of new wording on your own, consider hiring a copywriter or using a thesaurus. Continue reading “Landing Page Copy Tips to Guide You in 2014”
Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.
Be Upfront With Information
Image via Flickr by miheco
One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. Continue reading “5 Juicy Headlines Tips Your Customers Will Eat Up”
Around the holidays we like to remind our readers of a little advice that could double your conversion rate this holiday season. Is it better to wish your guests a “Merry Christmas” or “Happy Holidays”?
The results are in:
- 64% prefer “Merry Christmas”
- 31% prefer “Happy Holidays”
- 5% are unsure
Let’s keep in mind that this is simply results from an obscure American poll. Sure, a solid majority of Americans prefer you to say “Merry Christmas”. But does it really matter on your marketing? Should you put “Merry Christmas” on every page? Maybe on banner ads? What about emails? Or should you say it at all? Continue reading ““Merry Christmas” or “Happy Holidays”? Choose wisely!”
Your unique selling proposition (USP) is important to your brand, your audience, and your sales. Without a USP, visitors to your site may compare you to your competitors and say that you’re the same, or even worse, that your competition has a better product. So, how do you come up with a USP and what do you offer that makes your product the best?
Image via Flickr by Lodeez
If you don’t believe in your product, neither will anyone else. Make sure that you are 100 percent behind what you’re selling. While this doesn’t give you a USP in and of itself, it can help you come up with one. Let’s be honest, it’s unlikely that you’re the only one selling the type of product or service you offer. So, set yourself apart. The best way to start is by believing in what you offer. Continue reading “USP: What Sets You Apart From Your Competitors?”