The length of a landing page is one of the key factors that will influence how well it converts your visitors, but what length is best? Read on to learn more about the long and short of landing pages.
Short Landing Pages Minimize Scrolling
Image via Flickr by Rob Ellis
Many people who are fans of short landing pages argue that they minimize scrolling. They know that studies suggest 80 percent of fixations occur “above the fold,” or the space that web users can see without scrolling. They insist that minimizing scrolling is even more important as web users abandon their traditional desktop and laptop computers for mobile devices. Statistics suggest that we’d rather not scroll if we can help it, but many landing pages just don’t lend themselves to the short format. (more…)