Archive for the "Copywriting Tips" Category

The Long and the Short of It: Landing Page Length

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The length of a landing page is one of the key factors that will influence how well it converts your visitors, but what length is best? Read on to learn more about the long and short of landing pages.

Short Landing Pages Minimize Scrolling

The Long and the Short of It: Landing Page Length
Image via Flickr by Rob Ellis

Many people who are fans of short landing pages argue that they minimize scrolling. They know that studies suggest 80 percent of fixations occur “above the fold,” or the space that web users can see without scrolling. They insist that minimizing scrolling is even more important as web users abandon their traditional desktop and laptop computers for mobile devices. Statistics suggest that we’d rather not scroll if we can help it, but many landing pages just don’t lend themselves to the short format. Read the rest of this entry »

How to Create Emotion on Your Landing Page

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The Wall Street Journal recently reported a study that showed emotion, more than logic, drives the decision-making process. In Internet marketing, your landing page is the place where your website elicits emotion and converts visitors into customers. How do you design a landing page that provokes an emotional response that drives conversions? Here are four tips to help you create actionable emotions on your landing page.

Understand Your Buyer

How to Create Emotion on Your Landing Page
Image via Flickr by groupon

Before you can design a landing page that appeals to your customers’ emotions, you need to know exactly who they are. Look at the demographics of the people who buy your products and services. To drill down, consider using tools like WebEngage.com to conduct surveys about your visitors. Use the demographic and survey data to create one or more buyer personas for your products, and become intimate with them. Understanding who visits your site and who buys your products is an essential first step to creating a landing page that engages visitors and leads to conversions. Read the rest of this entry »

Keep it Simple, Silly – 4 Ways to Cut the Clutter

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It’s tempting to fill up the white space on your website or landing page. However, unless you’re adding relevant and important information, don’t give in to temptation. In fact, even if it is crucial to your site, it’s even more important to have some white space. This helps the design look great and keeps people on your site. Get rid of the clutter with these steps.

Stay Focused

Keep it Simple, Silly   4 Ways to Cut the Clutter
Image via Flickr by Mark Hunter

There is nothing worse than ending up on a website that rambles. You need to make sure to keep your focus at all times. The copy, call to action, and images should all tie back to your main goal of keeping visitors coming to the site or making a sale. When you cut out text or images that don’t help this focus, you’re going to clear up a lot of space. This has the added benefit of leading visitors where you want them to go, and ensuring that they aren’t confused about your purpose. Read the rest of this entry »

8 Ways to Make Customers Leave Your Site Now

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You’ve finally done it: after weeks, maybe months of planning, design, brainstorming, and proofreading, you’ve put together a fantastic website for your product or service, complete with a flawless landing page and a stellar layout. Yet, all your site statistics show that the second visitors arrive at your page, they’re leaving just as quickly or rarely staying long enough to appreciate your comet tail cursor or listen to the entire midi of Lady Gaga’s “Applause.” Brace yourself, because the fault may lie with you—or at least with the way you’ve set up your page.

Rocking Out the Wrong Way

8 Ways to Make Customers Leave Your Site Now
Image via Flickr by Paul Sableman

If you want to force your customers to click right away from your site, there’s one thing that will guarantee it: loud music. Whether it’s a discordant midi version of your favorite song or the latest brokenhearted ballad, loud music sends people running. Surely you’ve experienced the sudden shock of visiting a page, only to have your speakers blaring at you unexpectedly. People don’t like loud surprises; they’re scary. Remember, this is your landing page, not a rock concert. Read the rest of this entry »

Landing Page Copy Tips to Guide You in 2014

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Content and page copy are crucial to a successful landing page. They are becoming even more important as 2014 continues. You don’t want to have the same boring copy as everyone else. You need to make sure that you copy stands out, and that it’s engaging enough to keep people on your page. Because of this, you should consider some of the copy tips for this year.

1. Change Your Wording

Landing Page Copy Tips to Guide You in 2014
Image via Flickr by Alby Headrick

One of the first steps to enhance your copy is to take a fresh look at it, whether the original copy was written five months ago or five years ago. Even if the majority of the copy doesn’t need to be changed, a fresh set of eyes can help you find mistakes and problem.

Get rid of repetitive wording. Do you find that you use the word “great” a lot? For example, you may find that you say you have a great product and it does great things for the customer. This should be changed immediately. The variety of words you use helps not only the flow of the copy, but it will also keep the reader on the page longer. If you can’t think of new wording on your own, consider hiring a copywriter or using a thesaurus. Read the rest of this entry »

5 Juicy Headlines Tips Your Customers Will Eat Up

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Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.

Be Upfront With Information

5 Juicy Headlines Tips Your Customers Will Eat Up
Image via Flickr by miheco

One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. Read the rest of this entry »

“Merry Christmas” or “Happy Holidays”? Choose wisely!

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Around the holidays we like to remind our readers of a little advice that could double your conversion rate this holiday season. Is it better to wish your guests a “Merry Christmas” or “Happy Holidays”?

“Merry Christmas” or “Happy Holidays”? Choose wisely!

The results are in:

  • 64% prefer “Merry Christmas”
  • 31% prefer “Happy Holidays”
  • 5% are unsure

Let’s keep in mind that this is simply results from an obscure American poll. Sure, a solid majority of Americans prefer you to say “Merry Christmas”. But does it really matter on your marketing? Should you put “Merry Christmas” on every page? Maybe on banner ads? What about emails? Or should you say it at all? Read the rest of this entry »

USP: What Sets You Apart From Your Competitors?

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Your unique selling proposition (USP) is important to your brand, your audience, and your sales. Without a USP, visitors to your site may compare you to your competitors and say that you’re the same, or even worse, that your competition has a better product. So, how do you come up with a USP and what do you offer that makes your product the best?

Product Confidence

USP: What Sets You Apart From Your Competitors?
Image via Flickr by Lodeez

If you don’t believe in your product, neither will anyone else. Make sure that you are 100 percent behind what you’re selling. While this doesn’t give you a USP in and of itself, it can help you come up with one. Let’s be honest, it’s unlikely that you’re the only one selling the type of product or service you offer. So, set yourself apart. The best way to start is by believing in what you offer. Read the rest of this entry »

9 Must-Have Elements for Landing Pages That Convert

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If you have a landing page, you obviously want it to boost your conversion rate. Whether you’re giving away a free e-book or selling a product, the goal is to get the customer to the next step. There are some elements that your landing page needs to have to help with your conversion goals. Here are nine must-haves for landing pages that convert:

1. Unique Selling Proposition

9 Must Have Elements for Landing Pages That Convert
Image via Worldsstrongestlibrarian.com

What about your product is going to excite your customers? Ask yourself, why should they buy from you? Your unique selling proposition, or USP, is the most important part of your landing page. What sets you apart from your competition? Make this the most prominent element of the landing page with an easily identifiable message. So, what exactly is in a valuable USP?

Consider a header that tells your customers what they’re getting. You want to quickly and efficiently let them know the selling point of your product. In many cases, the USP is also a company’s slogan. Read the rest of this entry »

9 Landing Page Optimization Tactics that Take Ten Minutes or Less

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You want to optimize your landing page, but you don’t have a lot of time to do it. Did you know that there are many tactics that take ten minutes or less that can increase your conversions and help your page ranking? Get your landing page in top condition with these tips.

1. Add High Quality Images

9 Landing Page Optimization Tactics that Take Ten Minutes or Less
Image via Flickr by photon_de

Let’s be honest, no one wants to visit a site that isn’t visually appealing. One of the best things you can do to optimize your site is add a few high quality images. You don’t want to have too many images, but make sure that you have enough to break up your text. The exact number of images you should have on your page depends on the amount of text you have. If you only have a few paragraphs, one or two images works. However, if your landing page is long, having more images is ideal. Be careful not to use too many large sized images, as you don’t want to affect your site’s loading speed. Read the rest of this entry »