Archive for the "Copywriting Tips" Category
Small Business Marketing Examples – Is your mechanic honest?
Is your mechanic honest? Find out!
Wow. Great way to communicate several different ideas in one headline.
1. Adds F.U.D. (Fear, Uncertainty, Doubt). The reader now is going to question themselves, “Is my mechanic lying? Is he over charging me?” It’s a great way to help the prospect be more open to what you’ve got to say.
2. Implied Credibility. Asking tough questions make you look like the good guys just trying to look out for the little guy, “We just want to make sure you’re OK.” If we’re asking if your mechanic is honest, then we must be honest. They are now positioned as the “Consumer Reports” of auto repair.
3. On “my side”. The fact that this company is asking this question, puts them on the same side of the table as the prospect. Now their mechanic is the “other guy” and is now on the other side. We’re now buddies locked arm-in-arm to double check to make sure “those guys” are honest.
3 Devilish marketing lessons learned from Judgment Day
Judgment Day – May 21, 2011
How to keep your marketing campaigns from eternal damnation
Judgment Day May 21 2011 Billboard
If you are like me, you are probably interested in how a simple “the end is near” type campaign on billboards captured the heart and conversations of a nation. I decided to de-construct the campaign and try to figure out exactly what made it tick (and ultimately explode).
On May 21, 2011 at 6:00PM (in your time zone, no less), the world is coming to an end. How do I know that? Good question. Simply because of the dozen or so billboards scattered around town. You can’t miss ‘em! (Unless you’re texting and driving, then you can miss them).
By the beginning of May everyone was talking about it. Didn’t matter your religious background or beliefs, everyone was asking, “So whadaya think about Judgment Day coming on May 21st?”