Quality copywriting increases eCommerce conversion rates. There, we said it. And, yes, that’s where everyone says “Duh! Captain Obvious.”
If you’re not a seasoned writer, those words may elicit a bit of fear. But, we urge you to fear not. Copywriting can be accomplished with a little creativity and some great advice. So, you’re in luck. In this article we’re going to provide you with some copywriting tips for your eCommerce brand pages.
First, let’s talk about the logistics of copywriting. At its simplest, it is simply writing. But, to truly increase your conversion rates, consider this definition of quality copywriting:
Copywriters take text and use it to inform audiences and move them to engagement. The copy defines brands and describes products. Copywriters play a vital role as they create the language that drives consumers.
Copywriting drives website visitors to action.
We want you to know that you don’t have to be a great writer to be a good copywriter. But, you have to understand marketing to be a good copywriter.
The first tenant of marketing says, “Your product or service is far less important than its ability to fulfill your customers’ needs.” What’s this mean? It means your customers don’t care about you. They simply care about how your product can help them, make them happy or make their lives easier. (more…)