Archive for the "Conversion Testing" Category
What is A/B and Multivariable Testing?
In our previous post, we gave a step-by-step tutorial on tracking your website statistics using Google Analytics. If you do not have any form of reliable website analytics, I strongly urge you to check out our post here.
Now that you’re receiving reliable traffic statistics on your site, the first question you probably have is:
“Why are my goal conversion ratio so low?”
This is the main question that drives many of our previous and future clients to us.
And the answer is quite simple: Your website is not doing a good job persuading its users.
So how do you create a site that better convinces your user to act?
Simple – you test, test, and test.
There are literally an infinite amount of variations you can try testing. Not only that, but a graphic or ad copy that worked for one site does not mean it will work for you. Since every single site is a little bit different in its topic, traffic, demographic, etc. the only way to know what will increase you website conversions is to test it yourself.
There are two popular methods of website optimization test.
- A/B Testing
- Multivariable Testing