The most important pages on your website are your landing pages. Why? This is where you earn the trust of your website visitors, provide them something of value, and in the end, convert these folks into viable leads.
Yet, many businesses aren’t leveraging the potential of their landing pages. In this article, we’re going to talk about how to use landing pages to increase email subscribers.
If you haven’t been using your landing pages to drive your email list, you might wonder about their purpose. And, perhaps you haven’t even looked at your conversion rate. So, first, let’s uncover some information about landing page conversion rates.
Conversion Rates Uncovered
With the average landing page conversion rate hovering around 2.35%, many pages often hit conversion rates well above this, and some push well into the double digits. How do they accomplish this?
We’ve got a list of some quick tips for increasing your landing page conversion rates from good to great.
Explain the value of your offer. Don’t make people guess.
Reduce your website visitor’s risk. Offer a testimonial or other social proof. This helps your visitor feel more comfortable handing over their email address.
Use scarcity. You can do this by limiting the quantity of your offer or reducing the time frame that it’ll be available. Your website visitors are more apt to sign up for your offer if it’s only available for a limited time frame, or you’re only offering a limited amount.
Ditch landing page distractions. Create your landing page so it is simple and straightforward. You should also think about reducing navigation options so people don’t get distracted and wander off.
Did you know that nearly 70% of your first-time website visitors will leave your site, never to return? One of the biggest causes of this rapid exit is a lack of connection with your audience.
Many of your website visitors don’t land on your home page. In fact, they usually land on one of your landing pages. Once they do, you have one chance to convert them into a lead or capture their email so you can add them to your audience.
If you don’t connect with them immediately, you risk losing them forever. But, wait, let’s bring the website popup into the conversation.
Website popups allow you to grab your website visitor’s attention at just the right time. You are grabbing them and sticking a call to action right in front of them with your website popup.
The goal of your company’s website is to turn visitors into leads, and popups are quite effective at capturing attention so you can achieve your conversion rate optimization goals.
In this article, we look at how to convert web visitors using website popups.
Leverage the Exit Popup
You can grab your website visitors right at the moment they are getting ready to exit your website with an exit popup.
This has the potential to be a huge lead generator for your website.
When you use the exit popup, you display a message to your website visitor just as they begin to navigate away. Most commonly, these messages tell the visitor why they shouldn’t leave your site.
They might contain a video, a special offer or promotion. The exit popup can also include a form for them to submit their email to receive the promotion, sign up for your email list or download a whitepaper.
This is your absolute last chance to catch their attention, so you’ll want to include a very strong call to action.
A unique popup that has been gaining ground in popularity is the negative-ask-option. For example, when a visitor tries to leave your page, they may be met with messages like this:
“Yes! I’d like to take advantage of 20% off!” or “No! I definitely don’t want a coupon!”
“Yes! I’d like to see how to pay less taxes!” or “No! I’d rather not learn how to save money on my taxes.”
This type of negative-ask-option literally has the power to make your website visitor feel guilty for not accepting the coupon or the free guide, while encouraging your visitor to take the affirmative action.
Online businesses that use exit popups convert web visitors at a consistent rate, often doubling their conversion rates using them.
Create the Perfect Popup
There are a few tricks to creating the perfect popup so you can convert web visitors. We’ll list them here for you. Keep this checklist handy when you go to creating your website popups.
Set popups to show at just the right time. Note: showing a popup the minute a visitor lands on your site isn’t the best use of the popup. You want to set your popups for just the right time. If it’s an exit popup, as the visitor moves their mouse to leave is a good time. You can also set cookie-based triggers to hit visitors with the right popup at the right time.
Make your popup match your website design and branding. Don’t use the standard template with your popup plugin. You do want your popup to stand out, so consider reversing your colors. Make sure your call to action is strong and highly visible. Consider A/B testing popups to see what works best for you.
Speaking of your call to action – it’s crucial to your success. Don’t let this get lost on the page. Be strong, creative and enticing.
Use the fewest number of form fields you possibly can. Many business owners want to “qualify” their leads immediately, so they ask for too much information. This can be a popup pitfall. You only want your website visitor to spend a few seconds providing their information. Don’t make them think too hard about whether or not they want to fill out your form.
One study found that decreasing the number of form fields from four to three results in an improvement of nearly half.
Don’t get too personal. You can always get more information from your website visitor on your first follow-up. Also, consider allowing the social media sign up.
Acknowledge the sign up. Make sure you set your form to provide a thank you and a short note that you’ll be in touch. You can also provide them with their next steps on this page. Or, conversely, you can provide their white paper or coupon code.
Don’t hide your close button. You don’t want to trap your website visitor on your popup form with no easy way out. Even if they don’t fill out your form this time, you don’t want to limit your chances that they’ll come back and fill it out next time.
Now that we’ve discussed how to convert web visitors using popups, it’s time to put them to good use on your own website.
Make sure that you use them in the proper manner and at the proper time to avoid annoying your website visitors.
It’s good to remember that popups can drive your conversions, but only if they are used right. Use them to provide something of value to your customer, something that catches their attention. In turn, they’ll provide you something infinitely more valuable – their email address.
Why do you need to provide value with your website popup? When you provide value, your customers don’t see your popup as an interruption to their daily Internet browsing. They see you as providing something worthwhile, and this goes a long way towards building your credibility and enhancing their trust in your business.
Lastly, remember to test your website popups. Consider text and button changes as well as formatting and design changes. This helps you choose which popup works best so you can increase your conversion rate.
Are you ready to squeeze more profit out of your website and convert web visitors using website popups? Great! We’re here to help you optimize your landing pages to increase conversions. In fact, we promise you we’ll do just that.
With our guarantee, you can rest assured we will increase your profits through landing page optimization.
If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today. We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.
The buzz word in digital marketing in the 21st century is content. Good content gets your customer over the bridge from interest to taking the desired action and converting.
You’ve probably heard about content marketing, yet perhaps you haven’t quite understood it or its value. In this article, we’re going to break content down for you and explain why good content is key to conversion. First, let’s define good content.
Good content is key to conversion, but before you start writing paragraph after paragraph of copy, let’s define content and look at how it can increase your landing page conversion rate.
In our overly digital age, most consumers have no patience for traditional marketing. Why listen to radio ads when you can use Pandora or Spotify? Who watches commercials anymore once they have a DVR?
Savvy marketers have learned these past few years that to reach their audience they have to provide something of value – enter content marketing.
When you use good content to drive your marketing strategy, you focus on creating and disseminating valuable, relevant and consistent content to your website visitors. You do this to attract and retain these people.
Your end goal? To obtain the conversion.
Whether it’s to sign up for your email list or purchase your product or service, your content is the driver. If you aren’t actively pursuing ways of providing valuable content to your site visitors, you are missing out.
Boiled down to one short sentence: content lets you communicate with your website visitors without overtly selling them something. It meets their needs, makes their life better or fills a niche.
Your Good Content Can…
When it comes to your content, it should be part of your overall marketing strategy. Good content has a list of advantages, and it can increase your overall reach and conversion rates. Good content can:
Drive your inbound traffic and leads.
Nurture engagement with your target audience.
Increase your pay-per-click success.
Increase your positive brand outlook. When you provide something of value, customers trust you more and keep your brand top of mind.
Increase your search engine optimization (SEO). Search engines reward businesses that publish consistent, quality content.
Combine with your social media strategy for added influence.
You’ve heard the saying, “You’ve got to leap before you fly.” This is certainly true when it comes to crafting a call to action (CTA) on your landing page.
Consider the analogy. The “leap” is the call to action sending your visitor “flying” to your desired target.
While creating the perfect CTA may sound challenging, we’ve put together seven ways you can build an irresistible CTA on your landing page.
With our seven tips, you’ll soon have people leaping to your target. First, let’s define the CTA.
Defining the Call to Action
The call to action on your page is usually a button with text that prompts your website visitor to take a specific, immediate action. You might see text that says buy now, download today, get a free quote and more.
An effective CTA has three main parts. The first part is the CTA must include an offer that is appealing to your target market.