Archive for the "Conversion Strategies" Category
The Wall Street Journal recently reported a study that showed emotion, more than logic, drives the decision-making process. In Internet marketing, your landing page is the place where your website elicits emotion and converts visitors into customers. How do you design a landing page that provokes an emotional response that drives conversions? Here are four tips to help you create actionable emotions on your landing page.
Understand Your Buyer
Image via Flickr by groupon
Before you can design a landing page that appeals to your customers’ emotions, you need to know exactly who they are. Look at the demographics of the people who buy your products and services. To drill down, consider using tools like WebEngage.com to conduct surveys about your visitors. Use the demographic and survey data to create one or more buyer personas for your products, and become intimate with them. Understanding who visits your site and who buys your products is an essential first step to creating a landing page that engages visitors and leads to conversions. Read the rest of this entry »
It’s tempting to fill up the white space on your website or landing page. However, unless you’re adding relevant and important information, don’t give in to temptation. In fact, even if it is crucial to your site, it’s even more important to have some white space. This helps the design look great and keeps people on your site. Get rid of the clutter with these steps.
Image via Flickr by Mark Hunter
There is nothing worse than ending up on a website that rambles. You need to make sure to keep your focus at all times. The copy, call to action, and images should all tie back to your main goal of keeping visitors coming to the site or making a sale. When you cut out text or images that don’t help this focus, you’re going to clear up a lot of space. This has the added benefit of leading visitors where you want them to go, and ensuring that they aren’t confused about your purpose. Read the rest of this entry »
You’ve finally done it: after weeks, maybe months of planning, design, brainstorming, and proofreading, you’ve put together a fantastic website for your product or service, complete with a flawless landing page and a stellar layout. Yet, all your site statistics show that the second visitors arrive at your page, they’re leaving just as quickly or rarely staying long enough to appreciate your comet tail cursor or listen to the entire midi of Lady Gaga’s “Applause.” Brace yourself, because the fault may lie with you—or at least with the way you’ve set up your page.
Rocking Out the Wrong Way
Image via Flickr by Paul Sableman
If you want to force your customers to click right away from your site, there’s one thing that will guarantee it: loud music. Whether it’s a discordant midi version of your favorite song or the latest brokenhearted ballad, loud music sends people running. Surely you’ve experienced the sudden shock of visiting a page, only to have your speakers blaring at you unexpectedly. People don’t like loud surprises; they’re scary. Remember, this is your landing page, not a rock concert. Read the rest of this entry »
In 2013, Wikipedia needed to do some fundraising to help keep the company on its feet. The money raised would ensure that necessary aspects of the company, such as the servers, could continue to function. Those in charge of the fundraising campaign decided to do some split testing utilizing different banner designs to test visitor reactions. Let’s take a look at what they did, and how it affected their income.
Highlighting – Cyan vs Yellow
Image via Wikimedia Commons
Wikipedia started the testing trying to learn if there was a difference in the color used to highlight some of the text in the banner. Each of these banners were yellow, one with a cyan highlight, and the other with a brighter yellow highlight. These banners were tested in July and August, and they declared the yellow highlight the winner.
Cyan Yellow Total Donations: 4,337 4,418 Total Clicks: 7,127 7,226 Maximum Donation Amount: $500 $500 Average Donation Amount: $12.33 $12.53
As 2014 comes into full swing, it’s important to take a look at the marketing trends that come with it. To effectively make money on your website, or hit the number of visitors you want, you need to attract people to your site. The best way to do so is to pay attention to emerging and effective marketing trends and techniques that you can use to optimize your landing page.
1. Expansion of Content Marketing
Image via Flickr by P4BLoX
Over the last year, content marketing has become a buzzword in the industry. It’s just going to get bigger in 2014. This is due to a number of reasons. First, people enjoy reading interesting article and information. Having good, relevant content that isn’t simply full of keywords helps keep people on your site. You’re also able to link back to your site with content marketing such as guest blog posts. As long as your content is solid and informative, make sure that you continue using content marketing as one of your main techniques. Read the rest of this entry »
Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.
Be Upfront With Information
Image via Flickr by miheco
One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. Read the rest of this entry »
We at ConversionVoodoo understand the importance of giving, which is why we donate time every month to help out some of our favorite non-profit organizations. Last month we finished a batch of testing for Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.
Our focus was on landing pages given to first time visitors, with the aim to increase signups (a $25 loan donation). As you can see the page is already pretty solid: enticing headline, clear call to action, and explanations of who, why, and how. We have a challenge on our hands!
Around the holidays we like to remind our readers of a little advice that could double your conversion rate this holiday season. Is it better to wish your guests a “Merry Christmas” or “Happy Holidays”?
The results are in:
- 64% prefer “Merry Christmas”
- 31% prefer “Happy Holidays”
- 5% are unsure
Let’s keep in mind that this is simply results from an obscure American poll. Sure, a solid majority of Americans prefer you to say “Merry Christmas”. But does it really matter on your marketing? Should you put “Merry Christmas” on every page? Maybe on banner ads? What about emails? Or should you say it at all? Read the rest of this entry »
When you’re creating a landing page, you know what you want to tell your visitors. When people come to your landing page, it is assumed that they are looking for your service, product, or message. However, are you sure that you’re offering exactly what they’re looking for?
It’s Not About You
Image via Flickr by Nana
You’re selling a product or service, but you need to realize that to do this, you can’t be thinking about yourself. Sure, you want sales, but these sales cannot be the only thing you focus on. Visitors to your landing page don’t care about you or the sales that you want. Instead, they are thinking about themselves. What do they need? How will the product on the page help them?
Because you’re trying to appeal to the customer, you need to be thinking about them as well. Don’t worry about what you want and need. Try to step into the customer’s shoes and figure out what they need. This will help give you a more succinct page that interests the visitor. Read the rest of this entry »
It seems like everyone today has pop-ups on their website. If you’re looking for something a little different, there are many other options. You still need to get the information out there, and capture email addresses for your email campaign. So, consider the following options.
1. Skyscraper Ads Can Improve Click-Through
Image via Flickr by caccamo
Some studies today are showing that skyscraper ads are some of the most popular, and convert the best of all options. These are thin and tall across the side of your landing page. They can offer information, ask for email addresses, and more. The thing you need to keep in mind most for skyscrapers is that they are a very specific format. You need to ensure that they are not too long for the rest of the page and that they look good with the rest of the site.
Why do these work so well? Visitors know to look at the top of the page for information. Because of this, they are likely to look at the skyscraper and fill out the information or click-through. Read the rest of this entry »