Customer Retention Stats, Studies & Best Practices For 2016

Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy?

If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit. What do we mean by this?

The fruit that hangs low is easily reachable, and it requires minimal effort to pick it. The same can be said for your current customers. They can be won or persuaded to stick around with little effort. Now, that doesn’t mean no effort.

Because you have to invest a little to get a lot, and we want to help you with your strategy, we’re going to look at customer retention stats, a study and best practices for 2016.

Customer Retention Stats

To drive home the importance of customer retention, here’s a list of stats:

  • It costs 500% more to acquire a new customer than it does to keep a current one. ~Destination CRM
  • It costs 16x more to bring a new customer up to the same level as a current one. ~Marketing Tech Blog
  • It’s cheaper to retain a customer than to get a new one. ~Econsultancy
  • The average repeat customer spends 67% more in months 31-36 of their relationship with a business than they do in months 0-6. ~Bain and Company
  • 47% of customers would take their business to a competitor within a day of experiencing poor customer service. ~24/7
  • 97% of consumers said they are somewhat likely to become more loyal to a company that implements their feedback. ~Apptentive
  • 81% of consumers are more likely to continue doing business with brands that offer loyalty programs. ~Bond Brand Loyalty

Customer Retention Study

Let’s look at a customer retention study concerning online and brick-and-mortar store giant, Sephora.

According to Meddalia, less than one year after implementation of their rewards program, their client loyalty index was up 3%. They also found that the average user logged on to their website two to three times more often than before the loyalty program was introduced.

Sephora has the leading loyalty program in the beauty industry with one of the highest levels of engagement.

How’d they do it? They offered three loyalty tiers with generous amounts of free samples, birthday gifts, exclusive events and promotions for the highest tiers.

Their system is easy to use, and once they’ve opened an account during checkout, their points automatically accrue. They don’t even have to redeem the points, as it’s done for them at checkout.

Sephora’s loyalty program increases customer retention because it gives rewards that matter in the form of free samples as well as promotions and gifts.

Customer Retention Best Practices

Now let’s talk about some customer retention best practices for 2016. Some of them are intuitive, but it pays to have a list to work from. Use these best practices to craft your customer retention strategy.

  1. Provide excellent customer service. It’s a competitive market out there. Your customer service must be top notch because this is what keeps your customers coming back again and again. If you don’t have a superb customer service policy, your customer retention efforts will seriously suffer. In fact, poor customer service is one of the leading reasons customers leave businesses.
  1. Provide a product that is of exceptional value. For example, if you sell pool chemicals, sell the very best products your customers can afford. Then, offer service to match the product. Your competitors may offer a great product or great service, but if you offer both, you’re ahead of the game.
  1. Get to know your customers. This doesn’t necessarily mean on a one-to-one basis, which is of course hard for an online eCommerce store. This means understanding their needs, knowing where they come from and finding out what they want. One of the easiest ways to find out what your customers think is through a customer survey sent through the email or hosted on your website. Another way is through social media. Find out what really matters and provide it to them. If they dislike something, change it. If they appreciate something, make it even better.
  1. Use segmentation to meet your customers’ needs. What does this mean? It means, for example that if you offer swimming pool and hot tub service that you send different communications (think email marketing) to each group of people. This shows your customer that you care about providing them something of value.
  1. Walk through the customer journey yourself. If you want to know how your loyal customer flows through your business, try it yourself. For example, do they come in from the website, social media or somewhere else? What do they find on each step of their journey? Is each step easy to navigate? Is your checkout process cumbersome? Are you meeting their customer service needs while engaging them with new and valuable content?
  1. Provide a loyalty or membership rewards program. Your customers have purchased from you once, maybe twice. Isn’t it time you rewarded their loyalty? Make it easy for your customers to shop with you by giving them a reward for spending money with you. They’ll be more likely to consolidate their shopping with you if they have an incentive to do so.
  1. Re-engage one-time shoppers. If you lost a customer, or they haven’t shopped with you for a while, reach out to them. You can use email marketing to do this. See if you can offer them something (coupon, reward, a listening ear) to encourage them to come back.

Final Thoughts

You may be a small company, mid-size or Fortune 500 company, and it really doesn’t matter when it comes to customer retention. Your company’s very survival depends on it no matter the size of your business.

Your marketing strategy should include customer retention as a core component. Allocate some dollars to it and create a workable plan to increase your retention rate.

Always keep this stat from the Gartner Group at the forefront of your mind when thinking about customer retention: 80% of your future business will come from just 20% of your current customers. In this little sentence you find validation for creating a customer retention strategy.

Don’t get complacent and think you can put your relationship with your current customers on autopilot. You have to work to earn their loyalty, and to keep it.

Invest in your loyal customers and watch your retention rates soar along with your bottom-line.

If you are ready to squeeze more profit out of your website by using customer retention tools to skyrocket growth among your current customers, that’s great! We’re here to help you optimize your landing pages to increase your retention rates. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Stijn te Strake

eCommerce Conversion Rates, Stats & Best Practices For 2016

For those of you who run an online eCommerce site, we bet you’d like to give your sales a lift.

In this article, we’re going to show you some ways to do just that. We are looking at eCommerce conversion rates, stats and best practices for 2016.

First, let’s look at the average eCommerce conversion rates (the percentage of people who take the desired action on your website).

Conversion Rates

According to one source,  the average conversion rates are as follows:

  • First time visitors: 5.10%
  • Repeat visitors: 2.50%
  • Cart abandonment rate: 71.30%

Another source finds that product page conversion rates average about 8%. What does this tell us? It suggests that shoppers are entering websites more often through product pages instead of the home page.

This same study says that the top converting product pages are doing so at a 59% rate, while the bottom brands hover around .10%.

And, yet one more source sites average eCommerce site conversion rates between 2-3%.

While these rates vary a lot, we can point you in the right direction with the following info on conversion rates:

  • 0-1%: Not good. Something might be broken on your site, and you need help.
  • 1-2%: Below average. Check your incoming traffic and assess weak points on your pages.
  • 2-3%: Average. It’s still a good idea to assess problems on your site.
  • 3-5%: Very good. You’re getting somewhere now. Keep working at honing your conversion rate and see if you can leap any higher.
  • 5% and above: You are the cream of the crop. Keep up the good work.

Worth noting is that while there are average conversion rates, a great goal is to strive for a rate that is better than the one you have right now.

Make sure that when you are looking at average conversion rates, you are comparing variables that are similar. For example, is your traffic similar to the average conversion rate of the site you are looking at?

Conversion Stats

Now we’re going to look at eCommerce stats per device. These rates were found depending on the device the customer used to place on order on retail sites:

  • Tablet: 9%
  • Phone: 20%
  • Desktop: 71%

These numbers are as of April 2016, and they show that the number of mobile orders (phone and tablet) out of all eCommerce has increased to 29%, up from 25% in 2015.

Mobile ordering is gaining on desktop ordering, although it remains at the top.

When it comes to the platform, iOS devices reign as leader:

  • Apple mobile devices account for 75% of mobile eCommerce orders.
  • Android devices account for 24%.

In 2016, these channels are driving eCommerce:

  • Organic: 21%
  • CPC (cost per click): 20%
  • Email: 18%

These numbers are similar to 2015 and drive home the importance of a multi-channel marketing strategy.

Conversion Best Practices

Now that we’ve looked at rates and stats, let’s look at the best practices for eCommerce conversion rates in 2016.

Quality product images. This is the single most important thing on your eCommerce product pages. It’s what entices your website visitors.

Your product images let them know what they’re getting. Not only do you want great images, but you want zoomable images. The zoom function is imperative.

Your customers want to see your product from all angles and at enlarged views. Consider showing alternate views as well as the product in action. For example, if your product is jeans, show a model wearing them.

Rotating 360◦ are a bonus for your eCommerce shoppers.

Consider Golfsmith who claims that when they use the rotating spin feature, their conversion rates are at least 10% and as much as 30%-40% higher than products without it.

Another way to increase conversions is to use product images in the search window. This has been known to increase conversions as well.

Quality product information. Your customers want to know more about what they’re purchasing, so your product descriptions matter.

You want to give potential buyers enough information that they are convinced your product is the right one for them.

Your sales copy should be clear and concise and not misleading.

One trick when writing product copy is to include both a short and a longer version. The short version should capture the essentials of your product – the who, what, when and why. Then, visitors should be able to click to a longer version.

In the longer version, you can give more specifics and details. The long version should include absolutely everything there is to know about the product.

Another tip for writing product copy is to take what the manufacturer wrote, and then rewrite it. The flavor of the copy should be uniquely yours. Talk to your customer and tell them why you like the product.

Product videos. Everyone appreciates your quality images, but some people want more. Give it to them in the form of a video.

A video helps your customer experience your product in real time. We encourage you to try videos for a few of your product pages and see if you see a lift in your conversion rates.

Offer free shipping. Statistics show that free shipping is a great way to increase your conversion rates.

Nearly half of online retailers offer free shipping, and if you aren’t one of them, it’s time to start.

High shipping costs is one of the biggest reasons why people abandon shopping carts or decide to visit a brick and mortar store to make a purchase.

Not sure you want to offer free shipping? Test it out and see if it works for you.

You can also offer free shipping as an exit pop-up when someone gets ready to abandon a cart, or send the offer in an email to someone who has filled a cart in your store.

Offer sales and specials. Online customers are conditioned to wait for the sale or special offer. Do some testing on this practice and see how it works for your site.

Provide enhanced search. In other words, make searching your site easy. Your customers need to find the products they want, and quickly.

Using auto-suggest search functions is a good idea.

In addition, offer filters to your customers. Let them filter products so they get exactly what they want. Once on the product page, you can always show them related products or things you think they’d be interested in.

Provide online customer service. Live chat is the wave of the future because it makes shopping so easy for your customers.

Road Runner Sports does a great job with customer service. In addition to chat options, look at the amazing amount of info provided on their product pages:

  • Short and long descriptions
  • Videos
  • Customer reviews
  • Fit Experts
  • Personalized shoe finer
  • Items you might also like
  • A reminder after you add an item to the cart of another product you might need.

They’ve really thought of everything.

To Conclude

We’ve looked at eCommerce conversion rates, stats and best practices for 2016. Now it’s time to put it all into action on your own eCommerce site.

We’ll leave you with a few more best practices.

  • Include customer reviews whenever possible.
  • Show your badges and awards.
  • Display your security certificates so people feel safe shopping your site.
  • Offer easy returns.

Don’t forget to put your A/B testing to work for you. Keep what’s successful and ditch the rest to increase your eCommerce site’s conversion rates.

If you are ready to squeeze more profit out of your website by using customer acquisition tools to skyrocket growth among your current customers, that’s great! We’re here to help you optimize your landing pages to increase new customer leads. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today. We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Nick de Partee

7 Tools To Include In Your Customer Acquisition

You probably already know that it costs more to acquire a new customer than it does to keep a current one. That’s why this article is so important.

When you are working to gain new customers, you want to make sure you are maximizing your dollars and doing everything right.

So, to help you be as efficient as possible when trying to attract new customers, we’re going to discuss seven tools to include in your customer acquisition plan.

#1: Set Your Goals

Author and motivational speaker Zig Ziglar said, “A goal properly set is halfway reached.”

Your customer acquisition plan is futile if you haven’t set your goals. It’s like walking in the dark while trying to read.

Your first tool is goal-setting. It will not only shape your customer acquisition plan, but it will also shape the people you hire and the lead generation tactics you set into motion.

Here are some possible goals you might set when it comes to customer acquisition:

  • Increase website visitors by X%
  • Convert more website visitors into actual leads by X%
  • Convert more leads into paying customers by X%
  • Increase new customers by X amount in a certain time frame.

Be sure that when setting your goals, they are specific. You don’t want to set vague goals. You also should limit your goals to a certain number in a certain time frame.

In addition, your goals must be measurable – this is data analysis. They must be achievable and realistic – don’t set goals that you have no chance of achieving. Lastly, your goals must be time-bound – keep to a time frame.

For example, focus on one or two goals and set deadlines for each one. You might say your goal is increasing web visitors by 25%, and you’ll write four blog posts, send two emails and spend two hours per week on social media for one month.

This is an infinitely trackable goal. It enables you to track and monitor your results with relative ease.

#2: Define Your Target

Do you know who your market is? If not, an essential tool in your plan is defining your target audience. You have to know your ideal customer if you want to reel them in.

While it’s important to know their demographics such as gender, household income, where they live, interests, etc., there is much more to defining your target market.

You’re looking for the people most likely to buy what you’re selling. For example, if you’re selling men’s work shirts, women probably aren’t your target market. Likewise, if you sell a gaming app geared toward teenagers, the elderly set isn’t your target.

Defining your target – in other words, the people you want to market to – involves really getting to know these potential buyers.

  • Are they using Facebook or Snapchat?
  • Do they prefer to surf the web on their phones or tablets?
  • What motivates them?
  • What are their problems? How can you solve them?

Once you really understand your target, you can move forward with your customer acquisition plan. You can now target the right people at the right time for the best chance at success.

#3: Estimate Costs

Before you dive into your strategy, you want to estimate the cost of acquiring new customers. This is referred to as CAC (cost to acquire customers).

You find this by taking the cost of your sales and marketing expenses over a specified period of time and dividing it by the number of customers you acquire. This can be hard to do when first starting out, so make your best estimates.

#4: Hire Talented Staff

What if you craft a great plan, know your target market and have the budget to spend, but you don’t have the right people to implement your plan?

You can probably guess the answer. Make sure that you have staff on board who can take your customer acquisition plan through from beginning to end.

#5: Define the Acquisition Funnel

This means knowing and understanding where your customers come from. What does their journey look like?

For example, you want to know the following information:

  • How does your customer learn about you?
  • What makes them consider your product or service?
  • Why would they prefer you?
  • What makes them decide to purchase?
  • After the purchase, how do you create loyal customers who then advocate for you?

You also want to break your funnel down so you know how people are getting to your landing pages. Is it SEO, social media, email marketing, referrals, organic search, paid search or word of mouth?

Are there any leaks in your funnel, and can you plug them?

#6: Use Various Channels

In your plan, outline the channels you will use to put your customer acquisition plan into action. Here are some things to consider:

  • Create your landing page for each campaign. Include a strong call to action, vivid imagery and catchy headlines and text.
  • Identify which social media platforms appeal to your target audience and concentrate on those.
  • Use content marketing tactics – a blog, webinar, podcast, eBook or video.
  • Consider and evaluate pay-per-click options.

You want to continue to test and refine your landing page and your channels to improve your conversion rate optimization.

#7: Track and Measure Data

Your successful customer acquisition plan depends on constantly testing and measuring your data. Set up your data collection well in advance, and don’t neglect to track and measure your data.

Set specified times during each campaign to analyze your data – don’t wait until the end. This way you can make adjustments if necessary.

To Conclude

Now that we’ve looked at the seven tools to include in your customer acquisition plan, it’s time to get started.

It can be easy to implement the plan but forget to analyze the data. Yet, this is incredibly important to your customer acquisition plan. With proper analysis, you can make adjustments in your strategy to meet your customers’ and your businesses’ changing needs.

Your goal-based acquisition plan has a process and a strategy that you set into motion. You then use a set of tactics to reach your goals.

How will you know if the tactics you set into motion aren’t working? That’s where the analysis comes in. Don’t bypass the tracking and measuring.

It will help you fine tune your customer acquisition plan to meet the needs of your ever-changing customer.

Lastly, remember that plans change. But, that doesn’t mean you don’t need one. You must have a plan for customer acquisition that includes all the details mentioned above as well as an understanding that plans evolve.

Not sure how to optimize your customer acquisition plan? We can help.

If you are ready to squeeze more profit out of your website by using customer acquisition tools to skyrocket growth among your current customers, that’s great! We’re here to help you optimize your landing pages to increase new customer leads. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Drew Collins

How To Use Landing Pages To Increase Email Subscribers

The most important pages on your website are your landing pages. Why? This is where you earn the trust of your website visitors, provide them something of value, and in the end, convert these folks into viable leads.

Yet, many businesses aren’t leveraging the potential of their landing pages. In this article, we’re going to talk about how to use landing pages to increase email subscribers.

If you haven’t been using your landing pages to drive your email list, you might wonder about their purpose. And, perhaps you haven’t even looked at your conversion rate. So, first, let’s uncover some information about landing page conversion rates.

Conversion Rates Uncovered

With the average landing page conversion rate hovering around 2.35%, many pages often hit conversion rates well above this, and some push well into the double digits. How do they accomplish this?

We’ve got a list of some quick tips for increasing your landing page conversion rates from good to great.

  • Explain the value of your offer. Don’t make people guess.
  • Reduce your website visitor’s risk. Offer a testimonial or other social proof. This helps your visitor feel more comfortable handing over their email address.
  • Use scarcity. You can do this by limiting the quantity of your offer or reducing the time frame that it’ll be available. Your website visitors are more apt to sign up for your offer if it’s only available for a limited time frame, or you’re only offering a limited amount.
  • Ditch landing page distractions. Create your landing page so it is simple and straightforward. You should also think about reducing navigation options so people don’t get distracted and wander off.

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How To Convert Web Visitors Using Website PopUps

Did you know that nearly 70% of your first-time website visitors will leave your site, never to return? One of the biggest causes of this rapid exit is a lack of connection with your audience.

Many of your website visitors don’t land on your home page. In fact, they usually land on one of your landing pages. Once they do, you have one chance to convert them into a lead or capture their email so you can add them to your audience.

If you don’t connect with them immediately, you risk losing them forever. But, wait, let’s bring the website popup into the conversation.

Website popups allow you to grab your website visitor’s attention at just the right time. You are grabbing them and sticking a call to action right in front of them with your website popup.

The goal of your company’s website is to turn visitors into leads, and popups are quite effective at capturing attention so you can achieve your conversion rate optimization goals.

In this article, we look at how to convert web visitors using website popups.

Leverage the Exit Popup

You can grab your website visitors right at the moment they are getting ready to exit your website with an exit popup.

This has the potential to be a huge lead generator for your website.

When you use the exit popup, you display a message to your website visitor just as they begin to navigate away. Most commonly, these messages tell the visitor why they shouldn’t leave your site.

They might contain a video, a special offer or promotion. The exit popup can also include a form for them to submit their email to receive the promotion, sign up for your email list or download a whitepaper.

This is your absolute last chance to catch their attention, so you’ll want to include a very strong call to action.

A unique popup that has been gaining ground in popularity is the negative-ask-option. For example, when a visitor tries to leave your page, they may be met with messages like this:

  • “Yes! I’d like to take advantage of 20% off!” or “No! I definitely don’t want a coupon!”
  • “Yes! I’d like to see how to pay less taxes!” or “No! I’d rather not learn how to save money on my taxes.”

This type of negative-ask-option literally has the power to make your website visitor feel guilty for not accepting the coupon or the free guide, while encouraging your visitor to take the affirmative action.

Online businesses that use exit popups convert web visitors at a consistent rate, often doubling their conversion rates using them.

Create the Perfect Popup

There are a few tricks to creating the perfect popup so you can convert web visitors. We’ll list them here for you. Keep this checklist handy when you go to creating your website popups.

  • Set popups to show at just the right time. Note: showing a popup the minute a visitor lands on your site isn’t the best use of the popup. You want to set your popups for just the right time. If it’s an exit popup, as the visitor moves their mouse to leave is a good time. You can also set cookie-based triggers to hit visitors with the right popup at the right time.
  • Make your popup match your website design and branding. Don’t use the standard template with your popup plugin. You do want your popup to stand out, so consider reversing your colors. Make sure your call to action is strong and highly visible. Consider A/B testing popups to see what works best for you.
  • Speaking of your call to action – it’s crucial to your success. Don’t let this get lost on the page. Be strong, creative and enticing.
  • Use the fewest number of form fields you possibly can. Many business owners want to “qualify” their leads immediately, so they ask for too much information. This can be a popup pitfall. You only want your website visitor to spend a few seconds providing their information. Don’t make them think too hard about whether or not they want to fill out your form.
  • One study found that decreasing the number of form fields from four to three results in an improvement of nearly half.
  • Don’t get too personal. You can always get more information from your website visitor on your first follow-up. Also, consider allowing the social media sign up.
  • Acknowledge the sign up. Make sure you set your form to provide a thank you and a short note that you’ll be in touch. You can also provide them with their next steps on this page. Or, conversely, you can provide their white paper or coupon code.
  • Don’t hide your close button. You don’t want to trap your website visitor on your popup form with no easy way out. Even if they don’t fill out your form this time, you don’t want to limit your chances that they’ll come back and fill it out next time.

Final Thoughts

Now that we’ve discussed how to convert web visitors using popups, it’s time to put them to good use on your own website.

Make sure that you use them in the proper manner and at the proper time to avoid annoying your website visitors.

It’s good to remember that popups can drive your conversions, but only if they are used right. Use them to provide something of value to your customer, something that catches their attention. In turn, they’ll provide you something infinitely more valuable – their email address.

Why do you need to provide value with your website popup? When you provide value, your customers don’t see your popup as an interruption to their daily Internet browsing. They see you as providing something worthwhile, and this goes a long way towards building your credibility and enhancing their trust in your business.

Lastly, remember to test your website popups. Consider text and button changes as well as formatting and design changes. This helps you choose which popup works best so you can increase your conversion rate.

Are you ready to squeeze more profit out of your website and convert web visitors using website popups? Great! We’re here to help you optimize your landing pages to increase conversions. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today. We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Jens Kreuter

Why Good Content Is Key To Conversion

The buzz word in digital marketing in the 21st century is content. Good content gets your customer over the bridge from interest to taking the desired action and converting.

You’ve probably heard about content marketing, yet perhaps you haven’t quite understood it or its value. In this article, we’re going to break content down for you and explain why good content is key to conversion. First, let’s define good content.

Content Is…

Good content is key to conversion, but before you start writing paragraph after paragraph of copy, let’s define content and look at how it can increase your landing page conversion rate.

In our overly digital age, most consumers have no patience for traditional marketing. Why listen to radio ads when you can use Pandora or Spotify? Who watches commercials anymore once they have a DVR?

Savvy marketers have learned these past few years that to reach their audience they have to provide something of value – enter content marketing.

When you use good content to drive your marketing strategy, you focus on creating and disseminating valuable, relevant and consistent content to your website visitors. You do this to attract and retain these people.

Your end goal? To obtain the conversion.

Whether it’s to sign up for your email list or purchase your product or service, your content is the driver. If you aren’t actively pursuing ways of providing valuable content to your site visitors, you are missing out.

Boiled down to one short sentence: content lets you communicate with your website visitors without overtly selling them something. It meets their needs, makes their life better or fills a niche.

Your Good Content Can…

When it comes to your content, it should be part of your overall marketing strategy. Good content has a list of advantages, and it can increase your overall reach and conversion rates. Good content can:

  • Drive your inbound traffic and leads.
  • Nurture engagement with your target audience.
  • Increase your pay-per-click success.
  • Increase your positive brand outlook. When you provide something of value, customers trust you more and keep your brand top of mind.
  • Increase your search engine optimization (SEO). Search engines reward businesses that publish consistent, quality content.
  • Combine with your social media strategy for added influence.
  • Establish your company as a brand leader.
  • Build brand awareness.
  • Generate leads, thus increasing conversions.

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7 Ways You Can Build An Irresistible CTA On Your Landing Page

You’ve heard the saying, “You’ve got to leap before you fly.” This is certainly true when it comes to crafting a call to action (CTA) on your landing page.

Consider the analogy. The “leap” is the call to action sending your visitor “flying” to your desired target.

While creating the perfect CTA may sound challenging, we’ve put together seven ways you can build an irresistible CTA on your landing page.

With our seven tips, you’ll soon have people leaping to your target. First, let’s define the CTA.

Defining the Call to Action

The call to action on your page is usually a button with text that prompts your website visitor to take a specific, immediate action. You might see text that says buy now, download today, get a free quote and more.

An effective CTA has three main parts. The first part is the CTA must include an offer that is appealing to your target market.

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4 Ways To Squeeze More Profit Out Of Your Website

What is the goal of your website?

If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your great products.

Once you understand your goals, it’s time to make them happen. In this article, we’re going to discuss four ways to squeeze more profit out of your website.

#1: Offer Free Shipping

Yes, we’re suggesting you will squeeze more profit out of your website if you give something away. Yes, you’re going to need to do a bit of testing, but this one is almost a “must have”. Why? Because Amazon has practically made it “required” in the minds of your visitors to get FREE shipping. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink?

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Where To Find Stock Images To Optimize Landing Page Conversion

Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.

“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.

Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.

When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.

In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.

Consumers Mostly Ignore Stock Photos

Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.

The Nielsen Norman Group conducted eye-tracking studies and found the following: (more…)

Why Visitor Engagement Holds the Key to ConversionYou have the prettiest website in your market, your colors are great, and your links work. You’ve even gone so far as to ensure there’s a form on every page. Pretty is great for Webby Awards, but not necessarily for your profits.

Yet, every time you look at your Google Analytics, your website conversions are flat. Nothing is happening on your website.

What’s going on? In simple terms: you have low or no engagement.

While you may have a top notch design and elaborate content, unless this compels visitors to “engage” on your site and take an action, your website is dead in the water. It’s time for some strategy.

In this article, we’re going to talk about why visitor engagement holds the key to conversion. We also offer some suggestions to help you turn this around.

Define Visitor Engagement

Visitor engagement means much more in today’s cyber world then it did even a few years ago. It seems like just yesterday Internet marketers based their metrics on the page view.

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