Archive for the "Conversion Strategies" Category

To Pop Up or Not to Pop Up: Knowing When This Strategy Works

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To pop up or not to pop up, that is the question – and the answer isn’t as simple as you think. Sometimes a pop-up is an ad, other times pop-up content is meant as an aid or helper item that provides more information to visitors; however, it could be hurting your business instead.

Read on for the lowdown on knowing when this strategy works and when you should avoid it altogether.

The Good and The Great

To Pop Up or Not to Pop Up: Knowing When This Strategy Works
Image via Flickr by jonworth-eu

Rich media ads created with HTML5 are the best way to execute pop-up content. Floating rich media pop-ups appear on top of existing content and require the user to close it before he or she can continue. However, rich media ads typically take advantage of the format and include videos or a call-to-action with a reply form.

A good pop-up would also consider the type of content a user might want to see. It’s customizable and adaptable. For example, an inbound pop-up ad should be relative to the content the user is currently viewing, as in a product. Likewise, an adaptable rich media pop-up may detect the user’s Internet speed and provide relevant content without killing his or her download speeds. Read the rest of this entry »

Trust Me: How to Increase Trust on Your Landing Page

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Studies suggest that you have around five seconds to create an impression with your landing page, so it’s vital that your page communicates your message and creates trust in a very short space of time. The first part is usually just a matter of getting the copy right, but trust can be much harder to establish. These simple tips will help you create the right impression in an instant.

Keep it Consistent

There should be consistency between the banner that your potential customers click on, your landing page, and your entire website. If these elements don’t work together, it’ll confuse your browsers. Keep the message consistent by repeating key words and slogans on all elements, and using the same tone and type of language throughout. This will reassure visitors that they’ve come to the right place.

A consistent message will also ensure that potential customers don’t feel misled. No one will be impressed if they click a banner offering a free one-week meal plan, only to find it just leads to a discount coupon for your latest recipe base. The two ideas might be related, but this kind of “bait and switch” undermines credibility.

It’s also important that the visuals carry through each digital element. It’s smart to use the same typography and colors on each component. If you do want to spice up the shading, at least make sure you choose tones from the same color palette. Read the rest of this entry »

8 Tips to Retain Customers After the Free Trial

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Offering a free trial is traditionally a great way for a company to get its digital foot in the door with potential customers; however, all too often, companies miss the mark when it comes to actually retaining clients. Conversions are key to your bottom line, but does your company know how to transition to sales?

How can you ensure your customers will stick around after they take a peek at your product? Read on for eight tips on retaining customers after the free trial.

1. Require a Credit Card

8 Tips to Retain Customers After the Free Trial
Image via Flickr by Jorge Franganillo

Some users are lazy in cancelling a trial membership that automatically converts to paid, but that isn’t why you should require a credit card. The revenue you’ll receive from this stream is little at best and the numbers will hardly reflect your actual user-base. In fact, that’s the point of requiring a credit card. You want real users with real money to take a stab at your service – a credit card number is typically verifiable, which means your free-trial sign ups will be easier to track and analyze.

Actionable Tip: Pair an automatically converting membership with a clear money back guarantee. Make it easy for users to follow through and get their money back if, for instance, they continue on for one month paid, but still decide your service isn’t right. Read the rest of this entry »

How to Create Emotion on Your Landing Page

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The Wall Street Journal recently reported a study that showed emotion, more than logic, drives the decision-making process. In Internet marketing, your landing page is the place where your website elicits emotion and converts visitors into customers. How do you design a landing page that provokes an emotional response that drives conversions? Here are four tips to help you create actionable emotions on your landing page.

Understand Your Buyer

How to Create Emotion on Your Landing Page
Image via Flickr by groupon

Before you can design a landing page that appeals to your customers’ emotions, you need to know exactly who they are. Look at the demographics of the people who buy your products and services. To drill down, consider using tools like WebEngage.com to conduct surveys about your visitors. Use the demographic and survey data to create one or more buyer personas for your products, and become intimate with them. Understanding who visits your site and who buys your products is an essential first step to creating a landing page that engages visitors and leads to conversions. Read the rest of this entry »

Keep it Simple, Silly – 4 Ways to Cut the Clutter

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It’s tempting to fill up the white space on your website or landing page. However, unless you’re adding relevant and important information, don’t give in to temptation. In fact, even if it is crucial to your site, it’s even more important to have some white space. This helps the design look great and keeps people on your site. Get rid of the clutter with these steps.

Stay Focused

Keep it Simple, Silly   4 Ways to Cut the Clutter
Image via Flickr by Mark Hunter

There is nothing worse than ending up on a website that rambles. You need to make sure to keep your focus at all times. The copy, call to action, and images should all tie back to your main goal of keeping visitors coming to the site or making a sale. When you cut out text or images that don’t help this focus, you’re going to clear up a lot of space. This has the added benefit of leading visitors where you want them to go, and ensuring that they aren’t confused about your purpose. Read the rest of this entry »

8 Ways to Make Customers Leave Your Site Now

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You’ve finally done it: after weeks, maybe months of planning, design, brainstorming, and proofreading, you’ve put together a fantastic website for your product or service, complete with a flawless landing page and a stellar layout. Yet, all your site statistics show that the second visitors arrive at your page, they’re leaving just as quickly or rarely staying long enough to appreciate your comet tail cursor or listen to the entire midi of Lady Gaga’s “Applause.” Brace yourself, because the fault may lie with you—or at least with the way you’ve set up your page.

Rocking Out the Wrong Way

8 Ways to Make Customers Leave Your Site Now
Image via Flickr by Paul Sableman

If you want to force your customers to click right away from your site, there’s one thing that will guarantee it: loud music. Whether it’s a discordant midi version of your favorite song or the latest brokenhearted ballad, loud music sends people running. Surely you’ve experienced the sudden shock of visiting a page, only to have your speakers blaring at you unexpectedly. People don’t like loud surprises; they’re scary. Remember, this is your landing page, not a rock concert. Read the rest of this entry »

Learning from Wikipedia – Results from their Fundraising Split Tests

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In 2013, Wikipedia needed to do some fundraising to help keep the company on its feet. The money raised would ensure that necessary aspects of the company, such as the servers, could continue to function. Those in charge of the fundraising campaign decided to do some split testing utilizing different banner designs to test visitor reactions. Let’s take a look at what they did, and how it affected their income.

Highlighting – Cyan vs Yellow

Learning from Wikipedia   Results from their Fundraising Split Tests
Learning from Wikipedia   Results from their Fundraising Split Tests
Image via Wikimedia Commons

Wikipedia started the testing trying to learn if there was a difference in the color used to highlight some of the text in the banner. Each of these banners were yellow, one with a cyan highlight, and the other with a brighter yellow highlight. These banners were tested in July and August, and they declared the yellow highlight the winner.

                            Cyan      Yellow
Total Donations:            4,337     4,418
Total Clicks:               7,127     7,226
Maximum Donation Amount:     $500      $500
Average Donation Amount:   $12.33    $12.53

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5 Marketing Trends to Watch in 2014

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As 2014 comes into full swing, it’s important to take a look at the marketing trends that come with it. To effectively make money on your website, or hit the number of visitors you want, you need to attract people to your site. The best way to do so is to pay attention to emerging and effective marketing trends and techniques that you can use to optimize your landing page.

1. Expansion of Content Marketing

5 Marketing Trends to Watch in 2014
Image via Flickr by P4BLoX

Over the last year, content marketing has become a buzzword in the industry. It’s just going to get bigger in 2014. This is due to a number of reasons. First, people enjoy reading interesting article and information. Having good, relevant content that isn’t simply full of keywords helps keep people on your site. You’re also able to link back to your site with content marketing such as guest blog posts. As long as your content is solid and informative, make sure that you continue using content marketing as one of your main techniques. Read the rest of this entry »

5 Juicy Headlines Tips Your Customers Will Eat Up

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Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.

Be Upfront With Information

5 Juicy Headlines Tips Your Customers Will Eat Up
Image via Flickr by miheco

One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. Read the rest of this entry »

Conversion Case Study: Kiva.org

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We at ConversionVoodoo understand the importance of giving, which is why we donate time every month to help out some of our favorite non-profit organizations. Last month we finished a batch of testing for Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.

Conversion Case Study: Kiva.org

Our focus was on landing pages given to first time visitors, with the aim to increase signups (a $25 loan donation).  As you can see the page is already pretty solid: enticing headline, clear call to action, and explanations of who, why, and how. We have a challenge on our hands!

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