Archive for the "Conversion Strategies" Category
Around the holidays we like to remind our readers of a little advice that could double your conversion rate this holiday season. Is it better to wish your guests a “Merry Christmas” or “Happy Holidays”?
The results are in:
- 64% prefer “Merry Christmas”
- 31% prefer “Happy Holidays”
- 5% are unsure
Let’s keep in mind that this is simply results from an obscure American poll. Sure, a solid majority of Americans prefer you to say “Merry Christmas”. But does it really matter on your marketing? Should you put “Merry Christmas” on every page? Maybe on banner ads? What about emails? Or should you say it at all? Read the rest of this entry »
When you’re creating a landing page, you know what you want to tell your visitors. When people come to your landing page, it is assumed that they are looking for your service, product, or message. However, are you sure that you’re offering exactly what they’re looking for?
It’s Not About You
Image via Flickr by Nana
You’re selling a product or service, but you need to realize that to do this, you can’t be thinking about yourself. Sure, you want sales, but these sales cannot be the only thing you focus on. Visitors to your landing page don’t care about you or the sales that you want. Instead, they are thinking about themselves. What do they need? How will the product on the page help them?
Because you’re trying to appeal to the customer, you need to be thinking about them as well. Don’t worry about what you want and need. Try to step into the customer’s shoes and figure out what they need. This will help give you a more succinct page that interests the visitor. Read the rest of this entry »
It seems like everyone today has pop-ups on their website. If you’re looking for something a little different, there are many other options. You still need to get the information out there, and capture email addresses for your email campaign. So, consider the following options.
1. Skyscraper Ads Can Improve Click-Through
Image via Flickr by caccamo
Some studies today are showing that skyscraper ads are some of the most popular, and convert the best of all options. These are thin and tall across the side of your landing page. They can offer information, ask for email addresses, and more. The thing you need to keep in mind most for skyscrapers is that they are a very specific format. You need to ensure that they are not too long for the rest of the page and that they look good with the rest of the site.
Why do these work so well? Visitors know to look at the top of the page for information. Because of this, they are likely to look at the skyscraper and fill out the information or click-through. Read the rest of this entry »
CAPTCHAs are a pain in the butt to figure out sometimes. Everyone has problems with them at one point or another. But, as a business owner, you need to decide if they’re worth the customer frustration. The point of a CAPTCHA is to keep out the spam. It’s a noble idea, but does it come at a loss?
Why Use CAPTCHAs?
Image via Flickr by afromusing
CAPTCHA is a word, phrase, or string of letters that website users must complete when filling out online forms or creating accounts. They’re meant to ensure that only real people can fill out web forms or create accounts. Websites that offer polling, blogs with comments, and even online stores all receive spam accounts. These accounts are typically owned by robots or bots.
Bot accounts aren’t created by real people, and they’re typically used for a malicious intent. For example, a bot account created to comment on a blog post is likely going to link back to a third-party site owned by the bot creator or a link containing a virus. CAPTCHAs cut down on bot-created accounts. Read the rest of this entry »
If you have a landing page, you obviously want it to boost your conversion rate. Whether you’re giving away a free e-book or selling a product, the goal is to get the customer to the next step. There are some elements that your landing page needs to have to help with your conversion goals. Here are nine must-haves for landing pages that convert:
1. Unique Selling Proposition
Image via Worldsstrongestlibrarian.com
What about your product is going to excite your customers? Ask yourself, why should they buy from you? Your unique selling proposition, or USP, is the most important part of your landing page. What sets you apart from your competition? Make this the most prominent element of the landing page with an easily identifiable message. So, what exactly is in a valuable USP?
Consider a header that tells your customers what they’re getting. You want to quickly and efficiently let them know the selling point of your product. In many cases, the USP is also a company’s slogan. Read the rest of this entry »
You want to optimize your landing page, but you don’t have a lot of time to do it. Did you know that there are many tactics that take ten minutes or less that can increase your conversions and help your page ranking? Get your landing page in top condition with these tips.
1. Add High Quality Images
Image via Flickr by photon_de
Let’s be honest, no one wants to visit a site that isn’t visually appealing. One of the best things you can do to optimize your site is add a few high quality images. You don’t want to have too many images, but make sure that you have enough to break up your text. The exact number of images you should have on your page depends on the amount of text you have. If you only have a few paragraphs, one or two images works. However, if your landing page is long, having more images is ideal. Be careful not to use too many large sized images, as you don’t want to affect your site’s loading speed. Read the rest of this entry »
If you want your landing page to convert, you need good copy. Bad copy isn’t going to inspire anyone to purchase your product and can even drive people away from your site. So, if you really want to make sales and get conversions from your landing page, follow these 10 copywriting commandments that are essential for good landing page optimization.
1. Thou Shalt Call Thy Visitors to Action
Image via Flickr by johanna kollmann
Don’t be wishy-washy. Tell your visitors exactly what you want them to do. One of the most important things about website copy is that your call to action is consistent, strong, and most important, present. Too many website owners don’t want to feel like they are pressuring visitors, so they leave out the Call to Action (CTA). If you do this, your site won’t convert as well. Read the rest of this entry »
Did you know that your site’s design can help or hinder the site’s conversion rate? The way your site looks will determine whether or not someone stays on the site long enough to make a purchase. So, if you’re having trouble with your site conversion, you may need to make some changes to your design.
1. Review Your Colors
Image via Flickr by yyq123
Take a look at your color scheme. There are a lot of color options, and it’s possible that your colors are keeping people away. There is a psychology to color, and you need to make sure that your website is projecting the correct feelings. When considering the colors on your website, take a look at the background colors, accent colors, and font colors. Read the rest of this entry »
We all hate pop-ups, right? Well, technically yes. In most studies, 90-95% of respondents claim to hate pop-ups. So, if this is true, why are they still used all over the internet? The honest truth of the matter is that they are used because, as much as people hate them, they respond to them. Many website owners have seen an increase in sales as much as 40% after adding pop-ups. However, you need to be careful and use un-annoying tactics when integrating pop-ups in your site.
As always, be sure to test your popup, as these are general guidelines and may not be the best for your traffic. Consult our Opt-in Email Newsletter Popup Best Practices for more inspiration on what to test.
First dates and landing pages have nothing in common, right? Wrong! In fact, the two have a surprising number of similarities. Both can be awkward if done wrong, and great if done correctly. A good landing page, like a good first date, can lead to amazing things. A bad date, like a bad landing page, can lead to a nasty reputation.
First Impressions are Everything
Image via Flickr by wetwebwork
Have you ever been set up on a blind date? You open the door and take a look at the other person for the first time. What do you see? Unfortunately what you see first is what is going to stick in your mind for the rest of the date, and probably for a long time afterward. First impressions are crucial. You don’t want to assault the visitors to your site with painfully bright color schemes and outdated gifs. Don’t be the guy that shows up with overly greased hair and a Hawaiian shirt to go to a fancy restaurant. Read the rest of this entry »