How To Convert Web Visitors Using Website PopUps

Did you know that nearly 70% of your first-time website visitors will leave your site, never to return? One of the biggest causes of this rapid exit is a lack of connection with your audience.

Many of your website visitors don’t land on your home page. In fact, they usually land on one of your landing pages. Once they do, you have one chance to convert them into a lead or capture their email so you can add them to your audience.

If you don’t connect with them immediately, you risk losing them forever. But, wait, let’s bring the website popup into the conversation.

Website popups allow you to grab your website visitor’s attention at just the right time. You are grabbing them and sticking a call to action right in front of them with your website popup.

The goal of your company’s website is to turn visitors into leads, and popups are quite effective at capturing attention so you can achieve your conversion rate optimization goals.

In this article, we look at how to convert web visitors using website popups.

Leverage the Exit Popup

You can grab your website visitors right at the moment they are getting ready to exit your website with an exit popup.

This has the potential to be a huge lead generator for your website.

When you use the exit popup, you display a message to your website visitor just as they begin to navigate away. Most commonly, these messages tell the visitor why they shouldn’t leave your site.

They might contain a video, a special offer or promotion. The exit popup can also include a form for them to submit their email to receive the promotion, sign up for your email list or download a whitepaper.

This is your absolute last chance to catch their attention, so you’ll want to include a very strong call to action.

A unique popup that has been gaining ground in popularity is the negative-ask-option. For example, when a visitor tries to leave your page, they may be met with messages like this:

  • “Yes! I’d like to take advantage of 20% off!” or “No! I definitely don’t want a coupon!”
  • “Yes! I’d like to see how to pay less taxes!” or “No! I’d rather not learn how to save money on my taxes.”

This type of negative-ask-option literally has the power to make your website visitor feel guilty for not accepting the coupon or the free guide, while encouraging your visitor to take the affirmative action.

Online businesses that use exit popups convert web visitors at a consistent rate, often doubling their conversion rates using them.

Create the Perfect Popup

There are a few tricks to creating the perfect popup so you can convert web visitors. We’ll list them here for you. Keep this checklist handy when you go to creating your website popups.

  • Set popups to show at just the right time. Note: showing a popup the minute a visitor lands on your site isn’t the best use of the popup. You want to set your popups for just the right time. If it’s an exit popup, as the visitor moves their mouse to leave is a good time. You can also set cookie-based triggers to hit visitors with the right popup at the right time.
  • Make your popup match your website design and branding. Don’t use the standard template with your popup plugin. You do want your popup to stand out, so consider reversing your colors. Make sure your call to action is strong and highly visible. Consider A/B testing popups to see what works best for you.
  • Speaking of your call to action – it’s crucial to your success. Don’t let this get lost on the page. Be strong, creative and enticing.
  • Use the fewest number of form fields you possibly can. Many business owners want to “qualify” their leads immediately, so they ask for too much information. This can be a popup pitfall. You only want your website visitor to spend a few seconds providing their information. Don’t make them think too hard about whether or not they want to fill out your form.
  • One study found that decreasing the number of form fields from four to three results in an improvement of nearly half.
  • Don’t get too personal. You can always get more information from your website visitor on your first follow-up. Also, consider allowing the social media sign up.
  • Acknowledge the sign up. Make sure you set your form to provide a thank you and a short note that you’ll be in touch. You can also provide them with their next steps on this page. Or, conversely, you can provide their white paper or coupon code.
  • Don’t hide your close button. You don’t want to trap your website visitor on your popup form with no easy way out. Even if they don’t fill out your form this time, you don’t want to limit your chances that they’ll come back and fill it out next time.

Final Thoughts

Now that we’ve discussed how to convert web visitors using popups, it’s time to put them to good use on your own website.

Make sure that you use them in the proper manner and at the proper time to avoid annoying your website visitors.

It’s good to remember that popups can drive your conversions, but only if they are used right. Use them to provide something of value to your customer, something that catches their attention. In turn, they’ll provide you something infinitely more valuable – their email address.

Why do you need to provide value with your website popup? When you provide value, your customers don’t see your popup as an interruption to their daily Internet browsing. They see you as providing something worthwhile, and this goes a long way towards building your credibility and enhancing their trust in your business.

Lastly, remember to test your website popups. Consider text and button changes as well as formatting and design changes. This helps you choose which popup works best so you can increase your conversion rate.

Are you ready to squeeze more profit out of your website and convert web visitors using website popups? Great! We’re here to help you optimize your landing pages to increase conversions. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today. We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Jens Kreuter

Why Good Content Is Key To Conversion

The buzz word in digital marketing in the 21st century is content. Good content gets your customer over the bridge from interest to taking the desired action and converting.

You’ve probably heard about content marketing, yet perhaps you haven’t quite understood it or its value. In this article, we’re going to break content down for you and explain why good content is key to conversion. First, let’s define good content.

Content Is…

Good content is key to conversion, but before you start writing paragraph after paragraph of copy, let’s define content and look at how it can increase your landing page conversion rate.

In our overly digital age, most consumers have no patience for traditional marketing. Why listen to radio ads when you can use Pandora or Spotify? Who watches commercials anymore once they have a DVR?

Savvy marketers have learned these past few years that to reach their audience they have to provide something of value – enter content marketing.

When you use good content to drive your marketing strategy, you focus on creating and disseminating valuable, relevant and consistent content to your website visitors. You do this to attract and retain these people.

Your end goal? To obtain the conversion.

Whether it’s to sign up for your email list or purchase your product or service, your content is the driver. If you aren’t actively pursuing ways of providing valuable content to your site visitors, you are missing out.

Boiled down to one short sentence: content lets you communicate with your website visitors without overtly selling them something. It meets their needs, makes their life better or fills a niche.

Your Good Content Can…

When it comes to your content, it should be part of your overall marketing strategy. Good content has a list of advantages, and it can increase your overall reach and conversion rates. Good content can:

  • Drive your inbound traffic and leads.
  • Nurture engagement with your target audience.
  • Increase your pay-per-click success.
  • Increase your positive brand outlook. When you provide something of value, customers trust you more and keep your brand top of mind.
  • Increase your search engine optimization (SEO). Search engines reward businesses that publish consistent, quality content.
  • Combine with your social media strategy for added influence.
  • Establish your company as a brand leader.
  • Build brand awareness.
  • Generate leads, thus increasing conversions.

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7 Ways You Can Build An Irresistible CTA On Your Landing Page

You’ve heard the saying, “You’ve got to leap before you fly.” This is certainly true when it comes to crafting a call to action (CTA) on your landing page.

Consider the analogy. The “leap” is the call to action sending your visitor “flying” to your desired target.

While creating the perfect CTA may sound challenging, we’ve put together seven ways you can build an irresistible CTA on your landing page.

With our seven tips, you’ll soon have people leaping to your target. First, let’s define the CTA.

Defining the Call to Action

The call to action on your page is usually a button with text that prompts your website visitor to take a specific, immediate action. You might see text that says buy now, download today, get a free quote and more.

An effective CTA has three main parts. The first part is the CTA must include an offer that is appealing to your target market.

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4 Ways To Squeeze More Profit Out Of Your Website

What is the goal of your website?

If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your great products.

Once you understand your goals, it’s time to make them happen. In this article, we’re going to discuss four ways to squeeze more profit out of your website.

#1: Offer Free Shipping

Yes, we’re suggesting you will squeeze more profit out of your website if you give something away. Yes, you’re going to need to do a bit of testing, but this one is almost a “must have”. Why? Because Amazon has practically made it “required” in the minds of your visitors to get FREE shipping. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink?

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Where To Find Stock Images To Optimize Landing Page Conversion

Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.

“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.

Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.

When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.

In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.

Consumers Mostly Ignore Stock Photos

Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.

The Nielsen Norman Group conducted eye-tracking studies and found the following: (more…)

Why Visitor Engagement Holds the Key to ConversionYou have the prettiest website in your market, your colors are great, and your links work. You’ve even gone so far as to ensure there’s a form on every page. Pretty is great for Webby Awards, but not necessarily for your profits.

Yet, every time you look at your Google Analytics, your website conversions are flat. Nothing is happening on your website.

What’s going on? In simple terms: you have low or no engagement.

While you may have a top notch design and elaborate content, unless this compels visitors to “engage” on your site and take an action, your website is dead in the water. It’s time for some strategy.

In this article, we’re going to talk about why visitor engagement holds the key to conversion. We also offer some suggestions to help you turn this around.

Define Visitor Engagement

Visitor engagement means much more in today’s cyber world then it did even a few years ago. It seems like just yesterday Internet marketers based their metrics on the page view.

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7 Landing Page Musts to Increase Your Conversion Rates

Did you know that all landing pages are web pages, but not all web pages are landing pages?

If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we discuss seven landing page musts to increase your conversion rates. A landing page:

  • Exists to persuade your customer to take an action.
  • Captures your web visitor’s information. This is the conversion event that ultimately leads to conversion rate optimization.
  • Has a form on it.
  • Is uncluttered.
  • Focuses on one action.

The most important part of your landing page is the form that exists on it. The landing page form has one purpose, and that is for your web visitor to give you information about themselves (contact info) so you can give them something in return.

That something in return could be a subscription to your email list or blog, a whitepaper, a manual or the ability to purchase from your website.

Increasing your conversion rate is vital to the success of your business, and your landing pages are the tool for success.

In this article, we are discussing seven landing page musts to increase your conversion rates. You’ll find tips and pointers to help you optimize your pages.

#1: A Cohesive Campaign

Let’s assume you are using email, social media or paid advertising to encourage users to visit your landing page. That means you already have an image and text that you are using in your advertising campaign.

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How To Grow Your Conversion Rates with an A/B Testing Calendar You want to grow your conversion rates, right? One of the best ways to do that is with A/B testing.

If you’re wondering what A/B testing is, here’s a definition: simply put, A/B testing is split testing.

Here’s an easy, real life example. You own a coffee shop, and you want to see which type of packaging sells best. You offer a green package and a yellow package. You test them for one month. In the end, you learn that people buy the same flavor of coffee more often when it’s in the green package.

You just conducted an A/B test.

As it pertains to website conversion rates, A/B testing is the comparison of two versions of a web page to see which one works better – page A or page B. You compare the two, see which one converts better, and you move forward with the one that has a higher conversion rate.

A/B testing takes you from “you think” to “you know.” You might have “thought” people would like the yellow package, but after the test, you realized the green sells better. The same thing applies to website marketing.

A/B split testing allows you to spend your online dollars wisely because you learn what drives your customers and compels them to take the desired action.

In this article, we’re going to talk about how to grow your conversion rates with an A/B testing calendar.

You’re probably thinking, What the @&%# Jon?!?! Who cares about a stupid calendar? That isn’t going to increase anything. I have a My Little Pony Calendar from 2013 sitting on my desk, and it does nothing but collect dust.”

OK, got it. You’re right, sort of. Putting your strange fetish in desk calendars aside, a testing calendar keeps you testing, even when you don’t want to. When you’ve grown bored or frustrated or are just to busy cleaning out the 31,384 emails that accumulated in your email box before the end of the year.

To be successful, you must be disciplined and keep pushing. After a while you will gain insights and break-throughs you never thought possible. Put a calendar together and kick yourself in the ass and get moving. These are the basics that actually work. The results WILL come!

Make a Plan

You don’t want to be testing just for the sake of testing. You want to amplify your conversion rate optimization, so you want a plan, a guide that moves you forward on a profitable path.

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Should You Change Your Website Popups For Holiday

Whether you’re currently using website popups, or you’re intrigued by the idea of them, it’s worth noting that evidence does exist that shows popups increase online conversion rate optimization in everything from sales to newsletter signups. This is increasingly true during the holidays when your web traffic most likely increases exponentially.

Shopify, the eCommerce solution chosen by many online retailers, says test after test has proven that popups work extremely well. In one test, popups drove 1,375% more email captures vs. a sidebar opt-in form.

In this article, we’re going to assume you’re onboard with website popups and answer the question, “Should you change your website popups for holiday?” We’ll also give you some ideas for holiday website popups.

So, should you change your website popups for the holidays? Yes! You most certainly should. This is the perfect opportunity to catch new visitors and leads and honor your loyal customers as well.

Changing out your website popups for the holidays will increase your conversion rate and position your site to increase business over the holidays.

Website Popup Types

First, let’s talk about the different kinds of popups you could have on your site. Usually online retailers include these on their landing pages. Sometimes they show up when the visitor first arrives on your landing page, but more often, they show up when a visitor tries to leave the landing page.

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7 Email Marketing Hacks to Improve Your Conversion Rates

With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates.

With millions of people nationwide checking their emails daily, you can leverage the power of desktop and mobile email marketing to drive business to your landing pages and improve your conversion rate optimization.

According to the Radicati Group, the number of email users worldwide will approach 2.6 billion this year. They go on to report that in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.

With those statistics in mind, using your email marketing to improve your conversion rates is incredibly important. We encourage you to start with a plan. Email marketing isn’t like throwing darts at a dartboard. Get productive and create goals and a plan.

As you go about creating a plan, know your end goal. Keep the following questions at the forefront as you work on your plan. What call to action will you include? What page of your website will you send them to? A product page, email sign up or another page?

Let’s uncover the seven email marketing hacks now:

Hack #1: Use Urgency

Urgency is perhaps one of the best ways to boost your conversion rate. A recent study on the phenomenon of urgency shows the human brain stops thinking and starts acting when faced with a pressing situation.

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