Should You Change Your Website Popups For Holiday

Whether you’re currently using website popups, or you’re intrigued by the idea of them, it’s worth noting that evidence does exist that shows popups increase online conversion rate optimization in everything from sales to newsletter signups. This is increasingly true during the holidays when your web traffic most likely increases exponentially.

Shopify, the eCommerce solution chosen by many online retailers, says test after test has proven that popups work extremely well. In one test, popups drove 1,375% more email captures vs. a sidebar opt-in form.

In this article, we’re going to assume you’re onboard with website popups and answer the question, “Should you change your website popups for holiday?” We’ll also give you some ideas for holiday website popups.

So, should you change your website popups for the holidays? Yes! You most certainly should. This is the perfect opportunity to catch new visitors and leads and honor your loyal customers as well.

Changing out your website popups for the holidays will increase your conversion rate and position your site to increase business over the holidays.

Website Popup Types

First, let’s talk about the different kinds of popups you could have on your site. Usually online retailers include these on their landing pages. Sometimes they show up when the visitor first arrives on your landing page, but more often, they show up when a visitor tries to leave the landing page.


7 Email Marketing Hacks to Improve Your Conversion Rates

With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates.

With millions of people nationwide checking their emails daily, you can leverage the power of desktop and mobile email marketing to drive business to your landing pages and improve your conversion rate optimization.

According to the Radicati Group, the number of email users worldwide will approach 2.6 billion this year. They go on to report that in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.

With those statistics in mind, using your email marketing to improve your conversion rates is incredibly important. We encourage you to start with a plan. Email marketing isn’t like throwing darts at a dartboard. Get productive and create goals and a plan.

As you go about creating a plan, know your end goal. Keep the following questions at the forefront as you work on your plan. What call to action will you include? What page of your website will you send them to? A product page, email sign up or another page?

Let’s uncover the seven email marketing hacks now:

Hack #1: Use Urgency

Urgency is perhaps one of the best ways to boost your conversion rate. A recent study on the phenomenon of urgency shows the human brain stops thinking and starts acting when faced with a pressing situation.


Building Trust On Social Media Can Win You More ConversionsSocial media builds trust by creating relationships with current and future customers. Trust engenders loyalty. Trust and loyalty lead to more website conversions.

In this article, we’re going to discuss the statement, “Building trust on social media can win your more conversions.”

According to a recent article by the International Journal of Market Research, “Trust is a cornerstone in developing eCommerce.” The article goes on to say that there are different definitions of trust based on different aspects of benevolence, integrity, ability, competence and empathy.

Each one of these aspects of trust can be dealt with using social media.

Merriam Webster tells us that trust is “a belief that someone or something is reliable, good, honest and effective.” When your business develops trust on social media, it can win you more conversions because your audience trusts your integrity, believes in you and thinks of your business as honorable and reliable.

When the stars align, and you’ve built this trust, your audience is much more likely to click your website link, visit your landing page and make the conversion.

Let’s look at some ways to build trust on social media so you can win more conversions:

Be What You Say You Are

Social media can be seen as intrusive and overly sales-oriented. Most people are on social media to learn about their friends, family, interests and favorite celebrities, and they will be unnecessarily bothered by too many sales pitches.


What Is Working On Mobile Today For eCommerce Websites?

Mobile phone traffic to eCommerce websites has increased exponentially in the last few years. According to a Shopify study, when they looked at more than 100,000 eCommerce stores, they saw 50.3% of traffic coming from mobile (40.3% phones/10% tablets) and just 49.7% from computers.

This study exemplifies the importance of mobile. It demands we talk about what is working on mobile today for eCommerce websites.

Let’s talk about design and development strategy as well as some unique marketing strategies for mobile users.

Responsive Web Design

We’ve talked about mobile conversion rates before and how important it is that your eCommerce website be responsive and mobile-friendly. (see my note at bottom of post about mobile testing). A responsive website changes size and adjusts to the users screen size. This is so important to the success of your eCommerce experience.


To give you an idea of how powerfully pricing can influence consumer behavior, consider the results of a recent study done by three management professors at Yale. The study gave subjects $1 with which they could either buy one of two packs of gum or keep their money and buy neither. When the researchers priced both packs of gum equally at 63 cents, only 46 percent of subjects made a purchase. By contrast, when they priced the packs of gum at 62 cents and 64 cents respectively, 77 percent of subjects made a purchase.

Clearly, even the slightest variation in price can have a profound impact on sales, which is why more and more companies are trying to take the guesswork out of pricing strategy by split or A/B testing price. Split testing can give businesses insight into what to charge and how to display price by revealing how actual customers respond to different pricing scenarios.

However, the marketing industry remains vehemently divided on the wisdom of split testing price. Some say value-based pricing is impossible without it, while others believe it does more harm than good. Below, we explore the arguments of both sides on the issue. (more…)

To pop up or not to pop up, that is the question – and the answer isn’t as simple as you think. Sometimes a pop-up is an ad, other times pop-up content is meant as an aid or helper item that provides more information to visitors; however, it could be hurting your business instead.

Read on for the lowdown on knowing when this strategy works and when you should avoid it altogether.

The Good and The Great

Image via Flickr by jonworth-eu

Rich media ads created with HTML5 are the best way to execute pop-up content. Floating rich media pop-ups appear on top of existing content and require the user to close it before he or she can continue. However, rich media ads typically take advantage of the format and include videos or a call-to-action with a reply form.

A good pop-up would also consider the type of content a user might want to see. It’s customizable and adaptable. For example, an inbound pop-up ad should be relative to the content the user is currently viewing, as in a product. Likewise, an adaptable rich media pop-up may detect the user’s Internet speed and provide relevant content without killing his or her download speeds. (more…)

Studies suggest that you have around five seconds to create an impression with your landing page, so it’s vital that your page communicates your message and creates trust in a very short space of time. The first part is usually just a matter of getting the copy right, but trust can be much harder to establish. These simple tips will help you create the right impression in an instant.

Keep it Consistent

There should be consistency between the banner that your potential customers click on, your landing page, and your entire website. If these elements don’t work together, it’ll confuse your browsers. Keep the message consistent by repeating key words and slogans on all elements, and using the same tone and type of language throughout. This will reassure visitors that they’ve come to the right place.

A consistent message will also ensure that potential customers don’t feel misled. No one will be impressed if they click a banner offering a free one-week meal plan, only to find it just leads to a discount coupon for your latest recipe base. The two ideas might be related, but this kind of “bait and switch” undermines credibility.

It’s also important that the visuals carry through each digital element. It’s smart to use the same typography and colors on each component. If you do want to spice up the shading, at least make sure you choose tones from the same color palette. (more…)

Offering a free trial is traditionally a great way for a company to get its digital foot in the door with potential customers; however, all too often, companies miss the mark when it comes to actually retaining clients. Conversions are key to your bottom line, but does your company know how to transition to sales?

How can you ensure your customers will stick around after they take a peek at your product? Read on for eight tips on retaining customers after the free trial.

1. Require a Credit Card
Image via Flickr by Jorge Franganillo

Some users are lazy in cancelling a trial membership that automatically converts to paid, but that isn’t why you should require a credit card. The revenue you’ll receive from this stream is little at best and the numbers will hardly reflect your actual user-base. In fact, that’s the point of requiring a credit card. You want real users with real money to take a stab at your service – a credit card number is typically verifiable, which means your free-trial sign ups will be easier to track and analyze.

Actionable Tip: Pair an automatically converting membership with a clear money back guarantee. Make it easy for users to follow through and get their money back if, for instance, they continue on for one month paid, but still decide your service isn’t right. (more…)

The Wall Street Journal recently reported a study that showed emotion, more than logic, drives the decision-making process. In Internet marketing, your landing page is the place where your website elicits emotion and converts visitors into customers. How do you design a landing page that provokes an emotional response that drives conversions? Here are four tips to help you create actionable emotions on your landing page.

Understand Your Buyer

Image via Flickr by groupon

Before you can design a landing page that appeals to your customers’ emotions, you need to know exactly who they are. Look at the demographics of the people who buy your products and services. To drill down, consider using tools like to conduct surveys about your visitors. Use the demographic and survey data to create one or more buyer personas for your products, and become intimate with them. Understanding who visits your site and who buys your products is an essential first step to creating a landing page that engages visitors and leads to conversions. (more…)

It’s tempting to fill up the white space on your website or landing page. However, unless you’re adding relevant and important information, don’t give in to temptation. In fact, even if it is crucial to your site, it’s even more important to have some white space. This helps the design look great and keeps people on your site. Get rid of the clutter with these steps.

Stay Focused

Image via Flickr by Mark Hunter

There is nothing worse than ending up on a website that rambles. You need to make sure to keep your focus at all times. The copy, call to action, and images should all tie back to your main goal of keeping visitors coming to the site or making a sale. When you cut out text or images that don’t help this focus, you’re going to clear up a lot of space. This has the added benefit of leading visitors where you want them to go, and ensuring that they aren’t confused about your purpose. (more…)