How to use Conversion Optimization to Battle Shopping Cart Abandonment – An Infographic

Lots of people come to us for landing page optimization, but there’s a great deal to be learned from shopping cart abandonment as well. Today we’re excited to release an infographic showing the major concerns and solutions to battling shopping cart abandonment. Here are a few core concepts we always find interesting:

  • Ecommerce sites have an average cart abandonment rate of 55% to 75%
  • The average online checkout process includes 5.6 pages
  • 40% of shoppers are hesitant to create an account because they expect to receive spam

What surprises you?

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It’s Your Own Fault Your Cart Was Abandoned

Let’s be honest – as a business owner you, are doing something wrong. Now, this isn’t something to cry about, but it is important to acknowledge and understand. You can’t convert potential sales to real money unless you know why people are leaving their carts without making a purchase. So, what are some things you are doing that are causing people to abandon their carts?

Offer Long-Term Saving

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Image via Flickr by the_english_guy

Whether someone wants to compare prices, they don’t have the money today, or they just wanted to get an idea of your products, many people leave their carts because they simply don’t plan to buy today. However, if you give customers a long-term cart, they are more likely to come back to you and purchase. A username and password can ensure that a customer’s cart is ready any time they are.

Continue reading “It’s Your Own Fault Your Cart Was Abandoned”